The Twitter NWHL Game of the Week will return for the 2018-19 season as the result of another partnership between the National Women's Hockey League and the social network. The NWHL will produce 16 regular season games, the 2019 NWHL All-Star Game and the Isobel Cup Playoffs exclusively for Twitter and available to logged-in and...
The National Women’s Hockey League Will Drop the Puck on Twitter Again
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This Platform Aims to Give All Cancer Survivors the Best Care, No Matter Their Background
It's often said that the scariest three words someone can hear are "you have cancer." It becomes ever more intimidating in the following days and months when people have to prepare for what's next. But what is next? Many take to the internet to answer that question but end up signing off even more distressed....
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How Brands Can Support Their Gen Z Consumers and Help End Bullying
Bullying, both in and out of schools, has been an issue for decades, even centuries. In recent years, the stories we've heard of bullying and the research that shows the impact it has on our children has become more and more worrying. Gone are the days of brushing these issues under the rug--now is the...
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Brendan Spain, VP of Advertising at the Financial Times, Explains Why Print Ad Sales Are Up at the Paper
The paper that stands out on the newsstand is profitable "before an ad goes into the newspaper," said Brendan Spain, vice president of advertising for the Americas at the Financial Times. Adweek caught up with Spain at Brandweek late last month, where we chatted about the state of the media industry, what technologies are in...
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Why AI Is the Next Frontier in Weaponized Social Media
When P.W. Singer set out to write a book about military use of social media in 2013, he couldn't have known exactly what kind of rabbit hole he was entering. The half-decade that followed would see social media power the rise of the Islamic State, elevate white nationalist movements and serve as a tool for...
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Study Finds That Twitter Still Has a Major Fake News Problem
Hundreds of thousands of Twitter accounts that amplified fake news and disinformation in the lead-up to the 2016 presidential election are still active on the site, tweeting about other fake news and conspiracies more than a million times every day, according to a report released Thursday by the Knight Foundation. The results of the study,...
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Continuous Innovation Is the Only Way to Stay Relevant, Says Drone Racing League CEO
Brands measure all sorts of data points to determine whether or not consumers are happy with a product or message. But, in the world of Nick Horbaczewski, founder and CEO of the Drone Racing League (DRL), those statistics aren't as important as keeping the company one step ahead of the latest trend--a lesson every brand...
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New WPP CEO Announces First 3 Executive Appointments
Mark Read made his first round of executive appointments since officially taking over as WPP CEO a little over a month ago. A spokesperson for WPP confirmed a series of three reported executive appointments but declined to comment further. Andrew Scott, who previously served as co-chief operational officer along with Read following the resignation of...
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Why Knowing Your Audience Matters More Than Ever
At the end of September during Brandweek, Adweek caught up with Matt Sweeney, CEO, Xaxis, North America, to hear about trends he's seeing in the advertising industry and ways brands could improve in terms of technology and capturing user data. Here's what he had to say. This interview has been edited and condensed for clarity....
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The Government Keeps a Close Eye on Hasan Minhaj in Promo for His New Netflix Comedy Show
After canceling two late-night-themed shows in August--The Break With Michelle Wolf and The Joel McHale Show With Joel McHale--Netflix is ready to take another stab at the genre. On Oct. 28, it will debut Patriot Act With Hasan Minhaj, a weekly comedy show hosted by former Daily Show correspondent Hasan Minhaj. In a new promo...
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Instagram Rolled Out Nametag: Customizable, Scannable Codes That Lead to Users’ Profiles
Instagram followed in the footsteps of Snapchat Snapcodes and its corporate sibling's Messenger Codes with its introduction of Nametag, which it had been testing earlier this year. The Facebook-owned photo- and video-sharing network described Nametag as a customizable identification card that people can scan to find that user's Instagram profile. The feature is available globally...
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McDonald’s Sweden Simulated Dyslexia on Its Ads and Menus to Raise Attention for the Disorder
Dyslexia is one of the world's most common learning disabilities, affecting an estimated 20 percent of the population globally. But those who haven't experienced it likely don't appreciate what a frustration it can be in daily life. To help mark today as World Dyslexia Awareness Day, McDonald's Sweden and agency Nord DDB brought empathy to...
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Will Vinton, Claymation Pioneer and Father of The California Raisins, Has Died at Age 70
It's rare enough for an ad campaign to break into popular culture in any lasting way, but even among that elite roster, The California Raisins are in a class all their own. In the 1980s, the animated band of wrinkled and purple R&B singers were absolutely everywhere, starting in TV ads and soon branching out...
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Will Location Data From Instagram Soon Make Its Way Over to Facebook?
Instagram appears to be testing a new privacy setting that would enable it to share its users' location histories with parent company Facebook. Developer and blogger Jane Manchun Wong shared the tweet below containing a screenshot of the location history feature within Instagram's privacy settings. Instagram, as a "Facebook Product", is testing Facebook Location History...
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AppNexus Co-Founder Steps Down as CEO Following AT&T Acquisition
AppNexus co-founder Brian O'Kelley is stepping down from his role as CEO following its purchase by AT&T as the telco moves to integrate the ad-tech company into its recently rebranded media and advertising unit Xandr. O'Kelley will move to an advisory role within Xandr, according to reports citing sources familiar with the reorganization. This will...
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This Natural Deodorant Brand Says Its Popular Competitors ‘Slowly Poison’ Women
Challenger brand Kopari has a message for women using mainstream deodorants: They're clogging your pores with aluminum and hindering the normal function of your underarm glands--oh and they "slowly poison" you too. Targeting the use of aluminum in many deodorant and anti-perspirant products, Kopari's snarky but cutthroat new ads promote the brand's coconut-based product free...
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What Advertisers Want to Know About Programmatic
Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and branch reformation of every tier of the media industry. Research firm eMarketer asserts that $46 billion in ad dollars will be spent using such technologies in 2018 and that more than 82 percent of U.S. display ad spend...
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Facebook’s Camera Effects Platform Is Now Spark AR
Facebook introduced its Camera Effects Platform at its F8 conference in April 2017 as a way to bring augmented reality to the cameras in people's phones, rather than to separate devices, such as glasses. On Friday, the social network announced that it is renaming the platform Spark AR and expanding it on Instagram. Facebook announced...
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GSK Sends $1.5 Billion Media Account to Publicis
GlaxoSmithKline (GSK) concluded the mandated global media review it launched in May with the selection of custom Publicis Media team as its global media agency of record, according to sources with direct knowledge of the matter. "GSK periodically reviews its reviews its media buying arrangements to ensure they are continuing to deliver the best value...
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Zombies Are Running Amok in New York Ahead of The Walking Dead’s Sunday Return
On The Walking Dead's series premiere in 2010, zombies--or walkers, as they're known on the show--had overtaken the city of Atlanta. Now they are running amok in New York. Walkers will be roaming the city's biggest landmarks, including Times Square, Grand Central Terminal, the Empire State Building and Union Square, in an AMC activation ahead...
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