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Breaking News in Advertising, Media and Technology

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    Facebook is following in the footsteps of Microsoft and Google by introducing a first-party cookie option for the Facebook Pixel that will enable advertisers globally to continue to access data from Apple's Safari browser. Advertisers will be able to use this data to measure and optimize their campaigns on the social network. Facebook said advertisers...

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    Steve LaBella, Snap Inc.'s vp of marketing, will be leaving next month, the company has confirmed. During his brief tenure at Snap, LaBella, who joined in 2016, helped create and execute a number of the company's campaigns, including its first TV spot earlier this year, Snapchat Spectacles-branded security trays at airports and billboards. Prior to...

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    Starbucks, Uber and Papa John's are just a few big brands who've had to navigate a recent brand crisis. Bozoma Saint John--former chief brand officer for Uber, and, since June, CMO of Endeavor--said company culture is key to maneuvering through crisis. "Our culture has changed, the way that we talk to our audiences and how...

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    Snap Inc. CEO Evan Spiegel shared a long memo with employees Sept. 26 in which he outlined several goals, including full-year profitability in 2019. The memo was obtained and shared by Alex Heath of Cheddar. Growth and profitability Spiegel said Snap Inc. will grow revenue three different ways: by increasing daily users and engagement; by...

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    Facebook turned to the team behind Refdash, a platform that enables people to practice interviewing for coding positions, to help enhance its own jobs offering. Refdash announced in a blog post that its team would be joining the social network, adding that its existing products and services would continue to operate independently, but its live...

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    The day after the 2016 election, Levi's Global Brands CMO Jennifer Sey knew the iconic American brand's marketing needed to reflect the current mood of a divided country. Sey shelved an advertising campaign for skinny jeans and got to work creating a new campaign meant to bridge that divide. And it worked. "We were up...

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    LinkedIn announced an agreement to acquire employee engagement platform Glint. Terms of the transaction were not disclosed, but LinkedIn vice president of talent solutions, careers and learning Daniel Shapero said in a blog post that when the deal closes--expected during parent company Microsoft's second fiscal quarter of 2019, which ends Dec. 31--Glint founder and CEO...

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    Like many of us, Marriott's chief customer experience officer, Adam Malamut, wears multiple hats. Most of us, however, don't have a Ph.D. in organizational psychology and can nimbly move between encouraging people to connect seemingly disparate dots and brokering peace between two areas that don't align. "Sometimes I laugh and tell people I toggle between...

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    Getting attention through stunts is not anything new. It's a healthy tactic that brands keep using to make a splash in news and culture. However, in the past several years, stunts have become more sophisticated in how they reach audiences. High-impact creative ideas from agencies can illustrate the true power of capturing moments in time...

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    Last week, PayPal, the payments platform, announced plans to sponsor three sports teams--the Phoenix Suns, Phoenix Mercury and the Spanish soccer team Real Club Deportivo Mallorca--as part of a broader plan to overhaul three stadiums with mobile payment systems. The promise, according to Phoenix Suns CEO Jason Rowley, is "to create the most efficient and...

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    The dominant color in an agency's logo may seem like a trivial matter compared with the shop's mission, goals and ideal clientele, but make no mistake: It matters. Global creative platform 99designs analyzed thousands of logos created on its site, as well as the logos of industry leaders, to break down prioritized brand traits and...

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    Go on a digital safari Staying current with ever-changing tech trends is now de rigueur for any modern marketing executive. One of the first things Jim Lyski did after becoming CMO of CarMax in 2014 was to go on a "digital safari" to Silicon Valley with the company's new CIO and other senior executives. They...

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    Last November, Facebook, Twitter, Google and Bing teamed up with nonpartisan global network of news organizations The Trust Project on Trust Indicators, aimed at helping to validate legitimate news publishers and weeding out fake news. Media partners at launch included dpa, The Economist, The Globe and Mail, the Independent Journal Review, Mic, La Repubblica, La...

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    Suzanne Hernandez, who spent more than four years as executive director of insights and analytics at WPP-owned brand consultancy Landor Associates, has filed a lawsuit accusing her former employer of age discrimination. The lawsuit, which Hernandez filed in New York County Supreme Court on Oct. 4, contends that despite being a digitally savvy Microsoft alum,...

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    One of the side effects of Delta Air Lines' new initiative with Twitter may be a rekindling of the debate over whether Die Hard counts as a Christmas movie. Delta passengers can use Twitter's poll feature to decide which holiday-themed feature film will be shown in-flight during the upcoming holiday season. The choices are Die...

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    After more than six years at Cond? Nast, evp and chief digital officer Fred Santarpia will depart the company Nov. 2. Santarpia did not say where he will go next but wrote in a memo to staff that it was "the right time" to depart "with the company's digital foundation set." "Business, edit or otherwise,...

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    Under intense scrutiny over privacy and its handling of user data, Facebook apparently believes people will welcome a Facebook device, complete with a camera that follows people around the room, into their homes. Facebook officially introduced its Portal ($199) and Portal Plus ($399) video communications devices Monday morning, saying that they are now available for...

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    On September 12, Impossible Foods launched its plant-based Impossible Burger at White Castles nationwide. The partnership is a somewhat historic one for the award-winning food start-up as White Castle becomes the first national restaurant chain to offer the Impossible brand. So what is the best way to celebrate such a monumental feat? Naturally, you fly...

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    During Google's annual hardware event Tuesday morning, the company's newest products weren't the only focus for the company. As various executives walked the stage, they each reiterated a key takeaway: The tech giant is taking consumer privacy more seriously than any other company out there. Not that Google is free from its own data and...

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    We're used to getting coffee with books and meatballs with Swedish furniture, but not so much avocado toast with wedding rings or hot chocolate with cellphones. Nevertheless, thanks to online competitors and the preferences of younger consumers, dining options are expanding among specialty retailers as they seek to create welcoming spaces where consumers will linger...

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