Bop It! Was Supposed to Be a Riff on the Remote Control
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What’s the Secret Behind Pentagram’s Stellar Work? The Agency Has No CEO or Creative Directors
Pentagram has been around for nearly 50 years, but the structure--set up by an architect, a product designer and three graphic designers in 1972--has allowed for the design firm to continue its growth. Today, Pentagram has 21 partners in four cities. Each partner jointly owns a piece of the firm, and there are no managing...
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Nike Loves Working With the Founder of This Undeniably Edgy Shop
It all started when Nike hired Brill Brill Studio founder Jen Brill (say that 10 times fast) to help conceptualize content for an apparel launch in 2013. "From there, I was able to get to know the 360 nature of the brand, which grew our partnership to new levels," she explained. The iconic brand that...
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This Unforgettable Obituary Is a Soaring, Baffling, Heartbreaking Ode to a Life Well Lived
It's only human to want it all: To live a long and fruitful life, to be surrounded by loved ones, to find comfort in routines, but also to have a glorious end that would keep your memory alive for generations. Rick Stein achieved all that, including a dramatic and unforgettable exit from this world--even if...
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Keegan-Michael Key Wants to Work With Brands That Democratize Their Goods and Services
For Keegan-Michael Key, choosing which brands to work with is all about evaluating accessibility. The comedian, who is famous for his work on shows like MADtv and Key & Peele, spoke with Adweek at the relaunch of MetroPCS--now known as Metro by T-Mobile. At the brand's event on Oct. 8 at New York's Grand Central...
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Workplace By Facebook Can Now Deploy Facebook’s Safety Check Feature
Facebook has brought its Safety Check--which enables people to check on the status of friends and family during times of crisis and lets those in affected areas mark themselves as safe--to its Workplace by Facebook enterprise solution for businesses. The social network introduced Safety Check in October 2014, and it announced at its Flow leadership...
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Privacy Experts Implore Lawmakers to Give Consumers Control Over Their Data
Data privacy experts and advocates encouraged federal lawmakers at a Senate Commerce Committee hearing Wednesday to draft strict data protection regulation that would give consumers vastly more control over their personal data. During the hearing, the second of several scheduled before the Senate Committee on Commerce, Science and Transportation, Republican and Democratic senators expressed grave...
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4A’s Restructures Events to Focus on ‘Tangible Actions,’ Cancels 2019 Spring Conference
The 4A's, the organization founded in 1917 that serves more than 700 member agencies across 1,300 offices, announced today a restructuring of sorts, pivoting to events that focus on "tangible actions." In doing so, the organization is canceling this year's annual spring conference slated to be held in Los Angeles (which was rebranded in 2018...
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Instant Forms Can Be Added to Facebook Ad Campaigns for Brand Awareness, Reach, Traffic
Facebook announced that brands can now include Instant Forms--formerly known as Lead Forms--in all ad campaigns with brand awareness, reach and traffic objectives. Instant Forms enables actions such as newsletter signups, donor registrations and sample requests, and they enable people to let brands know how they want to be reached and share their contact information....
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Twitter Moments Can No Longer Be Created on iOS, Android Devices After Oct. 23
Twitter Moments can no longer be created via the social network's flagship iOS and Android applications, effective Oct. 23. The move was announced in a Twitter Support tweet, which cited low use of the feature as the reason for sunsetting it. On October 23, we're removing the ability to create Moments on the Twitter for...
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AT&T Will Soon Let Magic Leap Users Watch Multiple Shows at Once
If you like to watch several shows at the same time, you might want to invest in a Magic Leap headset. Next year, AT&T plans to bring DirectTV Now to Magic Leap's mixed-reality platform, allowing users to open several shows inside of tabs within the headset. The news, announced today at Magic Leap's inaugural developer...
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Wayfair’s New App, Made for Magic Leap Headsets, Lets You Design Your Home With Mixed Reality
Thanks to Wayfair, people can now use Magic Leap to see how furniture they've never seen might fit in their actual homes. The ecommerce home goods store is debuting an app called Wayfair Spaces, which will let users see true-to-scale digital chairs, posters, tables and other products into their physical spaces. The app debuted today...
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Mike Rowe Offers Live Commentary on His Own Prostate Exam in This Eye-Opening PSA
If you really take a moment to think about it, the amount of sound medical advice that many adults commonly ignore is a bit alarming. Men, in particular, are encouraged to partake in routine prostate exams, as 1 in every 9 men are diagnosed with prostate cancer every year. Though these exams are essential for...
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NBA Superstar Joel Embiid’s New Deal With Under Armour Will Focus on More Than Just Shoes
Under Armour just scored some major points with its latest endorsement. The athletic brand announced on Wednesday evening that it has signed a five-year deal with Joel Embiid, the franchise center for the Philadelphia 76ers. According to ESPN, this deal will make Embiid the highest-paid player at his position in the NBA. Previously, the 7-foot-tall...
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To Market Its Sunday-Night Expansion, The CW Has ‘Completely Torn Up the Rule Book’
This Sunday, for the first time in nine years, The CW will be expanding to a sixth night of programming. And while the move has already helped the network's bottom line--this summer, the additional night of inventory fueled a 15 percent increase in upfront volume--The CW now faces a tougher challenge: making sure audiences are...
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Video: Will This Electric Skateboard Solve the ‘Last Mile’ Commute?
Commuting in cities is hard. Delayed trains. Sick passengers. Police activities. Human beings packed together like sardines, smell included. And with "Infrastructure Week" becoming an internet joke for the crumbling and ineffectiveness of our highways, bridges and tunnels, and our current administration, tech companies are seeing an opportunity. Enter: the electric skateboard. On a pleasantly...
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Why Top Executives at Conagra, Allstate and Citibank Hosted Transgender Teens for National Coming Out Day
In order to celebrate National Coming Out Day, one nonprofit advocacy group turned to three major corporations to provide a platform for one of the most vulnerable communities in our society: young transgender individuals. The GenderCool Project formed earlier this year in order to facilitate a larger conversation about gender identity "in a positive and...
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Renault Italy Is Selling a Limited-Edition SUV Through a Facebook Messenger Chatbot
Renault Italy is bringing 100 of its Captur Tokyo Edition, a limited-edition SUV, to the market--and it will sell them for the first time through a Facebook Messenger chatbot. To honor the Japanese capital, the French carmaker with agency Publicis Italy has introduced the SUV with its own Instagram Stories series, "Tokyo Stories," conveyed through...
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M.Gemi Founder Cheryl Kaplan on Choosing the Right Influencers and the Value of Authenticity
Like any brand worth its salt, M.Gemi wants people to love it so much they want to tell others about it. But how do you inspire customers to start sharing? At last month's Brandweek event in Palm Springs, Calif., the direct-to-consumer luxury shoe brand's founder and president, Cheryl Kaplan, spoke to Adweek about how the...
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Facebook Just Removed More Pages and Accounts in the Run-Up to the U.S Midterm Elections
Another 559 pages and 251 accounts were removed from Facebook in a bid to thwart a coordinated effort to use the upcoming midterm elections in the U.S. as a way to make their content appear more popular on the social network and drive clicks to websites that are actually ad farms. Head of cybersecurity policy...
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