For many kids, lunchtime at school is a welcome respite to the day, a time to relax and laugh with friends until it's time to trudge off to class again. But for students who are bullied or feel ostracized, it can often be the most stressful part of going to school every day. For its...
Capri Sun Created a Massive Cafeteria Table to Help Stamp Out Bullying at School
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BuzzFeed Is Ushering in a New Line of Homeware Goods at Macy’s
BuzzFeed listicles have given way to BuzzFeed product partnerships. This time, Goodful, a two-year-old BuzzFeed media brand centered around health and wellness, is partnering with Macy's to release a line of 100 products all geared around items for the home. Starting Oct. 24, the items will become available at Macy's 400 stores and its website....
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Twitter’s Periscope Livestreaming App Now Lets Creators Assign Chat Moderators
Twitter's Periscope livestreaming application Tuesday announced the ability for creators to assign chat moderators for their broadcasts, as well as new replay editing tools for them to tweak their videos for future replays. Periscope said in a blog post that prior to going live with their streams, creators can assign chat moderators to monitor comments...
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You Can Rent This Tiny Home That’s Literally Powered by Coffee for Only $10 a Night
Here's a fun fact that avid coffee drinkers may not know: there is actually a lot of power in those residual coffee grounds that get tossed away after your morning pot of java. The natural oil in spent coffee beans, when expertly extracted, can be used as a chief component in a rather potent biofuel....
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Advertisers Look for Better Transparency Through Private Programmatic Deals
Programmatic advertising is no longer a niche segment of the digital market, as four out of five U.S. online display ads are now delivered using ad tech, with the market forecast to top $47.3 billion this year. And by 2020 this will increase to $69 billion. However, increased demand for transparency means that advertisers are...
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Twitter Is Ready for the Tipoff of the 2018-19 NBA Season
The 2018-19 National Basketball Association season tips off Tuesday night, and Twitter is aiming to be fans' social courtside seats. Real-time game highlights will be available to fans through the season via @NBA. The social network created hashtag-triggered emojis for the league and all of its teams: NBA: #NBA NBA Twitter: #NBATwitter Atlanta Hawks: #TrueToAtlanta...
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Portugal’s Tourism Is on the Rise Thanks to Its National Airline’s Stopover Program
If, over the past year or so, photos of friends posing on the streets of Lisbon or lying on the beaches of Porto have increasingly been populating your Instagram feed, you likely have Portugal's national airline to thank. TAP Air Portugal launched a stopover program in 2016 that lets travelers heading to destinations across Europe...
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Omnicom Remains Optimistic Amid Third Quarter Revenue Decline
CEO John Wren took an optimistic tone in Omnciom's third quarter earnings report call, despite the holding company reporting a slight decline in revenue compared to the third quarter of 2017. "I remain cautiously optimistic, especially as we go into 2019," Wren said in response to a question about the holding company's future, recycling a...
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DDB to Part With New York President, CEO and 20-Year Veteran Chris Brown
DDB New York president and CEO Chris Brown will soon be leaving the agency after more than two decades, a spokesperson confirmed this week. Brown will remain in the position during a transitional process until the end of the year, as the agency finds a replacement in the role. Paul Gunning, who was promoted from...
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This Sprawling International Thriller for HP Business Printers Is an Epic, Cautionary Tale
When shopping for a printer, how highly does online safety and protection rank? For the average consumer, it's likely not very high on the list of must-have components, even for businesses. HP and agency Giant Spoon are determined to change that with a star-studded campaign so elaborate, it deserves its own cinematic release. Launching its...
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Pinterest Is Converting Its Older Buyable Pins to Product Pins
Pinterest is welcoming the run-up to the holiday shopping season with Tuesday's introduction of three new shopping features. The older Buyable Pin format is being replaced with Product Pins, as Pinterest said in a blog post that since it began testing the newer format, clicks on products to retail sites have gone up by 40...
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Unmetric: The Run-Up to the 2018-19 NBA Regular Season Was the Lake Show
The Los Angeles Lakers dominated social marketing firm Unmetric's analysis of National Basketball Association teams across Facebook, Twitter and Instagram from Oct. 1 through 15. The NBA 2018-19 regular season tips off Tuesday night. The Lakers led Facebook and Twitter in audience size; posted the highest growth on Instagram; led Facebook and Instagram in engagement;...
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How Adobe Is Embedding Its Artificial Intelligence Platform Deeper Into the Creative Cloud
Adobe wants creatives to embrace using artificial intelligence rather than worry about it taking their jobs. At its MAX conference this week in Los Angeles, Adobe unveiled a number of new ways that it's integrating Sensei--the company's AI platform--into everything from tools for creating voice experiences to searching for images to blending colors. It's been...
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CBS Picks Its Post-Super Bowl Programming: New Competition Series The World’s Best
CBS has settled on its programming to follow Super Bowl LIII on Sunday, Feb. 3. The network will debut The World's Best, its new global talent competition hosted by James Corden, which will showcase "elite acts from around the world," said CBS. Judges include actress Drew Barrymore, RuPaul Charles and singer Faith Hill. "What a...
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How Voice Apps Can Help Brands Connect With Consumers When They’re Really Needed
Just when marketers were getting accustomed to developing a multi-screen strategy across TV and digital interfaces, they now also have to begin strategizing for no screens at all. Here's why: Purchases made through voice-powered devices such as Amazon Echo and Google Home are projected to explode from $2 billion now to $40 billion by 2022....
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Here Are All the Shorty Social Good Finalists for 2018, Highlighting the Best in Cause Marketing
The third annual Shorty Social Good Awards, which put a spotlight on recent cause marketing campaigns, today announced the finalists for this year's awards show, taking place Nov. 15 in New York City. One campaign that's positioned to do well in the awards is #PowerlessQueen, nominated in seven categories. The initiative for nonprofit Project Nanhi...
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Facebook: Here’s How to Add a Life Event to a News Feed Post
Facebook's Life Event feature allows users to highlight major events in their lives, such as when they got married or had a child. Our guide will show you how to share a life event in a Facebook News Feed post. Note: These screenshots were captured in the Facebook application on iOS. Step 1: Near the...
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George Clooney and Natalie Dormer Launch an Epic Quest to Find Some Nespresso
It wasn't too long ago that mega-celebrities were famously reluctant to do ads--other than a few embarrassing do-it-for-the-paycheck appearances they hoped would never leave Japan. But those days are clearly over, and now we're in a golden age of A-list celebrity endorsements, with the biggest stars of Hollywood popping up in (surprisingly good) ads left...
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Ex-Droga5 CCO Ted Royer Worked on DDB’s Volkswagen Pitch, Sources Say
DDB hired Ted Royer, the former chief creative officer at Droga5 who was fired from that agency in February, to assist this summer in the Omnicom network's pitch for the global Volkswagen account, according to multiple sources who spoke to Adweek. Five people, including current and former DDB New York employees and those with direct...
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These Outlandish Aliens Getting Ecommerce Deals Is the Spaciest of Oddities
The animated space creatures featured in Cdiscount's latest campaign are absolutely over the moon about the French ecommerce site. In the first spot below, we travel to Xylodon 228--"the planet where nuttin' happens, nada"--until a bored life-form orders some "lit stuff" from Cdiscount: Dude, it's time to move out of your folks' place and find...
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