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Breaking News in Advertising, Media and Technology

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    U.S. programmatic advertising spend is predicted to near $70 billion by 2020. But despite such growth projections, concerns remain among advertisers--and the key umbrella term encapsulating such doubt is transparency. The issue of transparency is raised time and time again in the ad industry's public discourse, with the application of automated ad tech raising concerns...

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    ABC expected that a lot of curious viewers would watch last night's premiere of The Conners to see how the show had written off Roseanne Barr's character. The network was right: the Roseanne spinoff had the biggest 18-49 demo rating of the night, though its ratings were nowhere near the Roseanne revival's huge debut last...

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    Pinterest announced a host of updates to its Ads Manager self-serve advertising tool--the first updates since its introduction in 2016. The company said the updates are aimed at enabling brands and agencies of all sizes to set up and track the performance of their campaigns, adding that it focused on "removing any tension" in the...

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    What goes through the minds of talented screenwriters? If it's the team behind the wildly popular Canal+ shows The Young Pope, Versailles and The Bureau, be ready for a great deal of imagination and a wild ride. The latest from Canal+ is another in a series of ads that do something pretty unique: celebrate the...

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    Facebook announced three key updates Thursday related to branded content on its platform. The social network is updating the language on its branded content tag from "Paid" to "Paid Partnership." The tags will continue to include "with (brand name)," and a new About This Partnership icon will lead people to more information about the two...

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    DataXu is exploring potential buyers and is working with investment bank GCA Advisors, according to a report in The Wall Street Journal, citing sources familiar with proceedings. The video advertising outfit, based in Boston, declined to comment when approached by Adweek, but sources quoted by WSJ claim the pair is seeking an initial $300 million...

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    Time's Up Advertising has addressed Adweek's report that DDB recently hired former Droga5 chief creative officer Ted Royer, who was fired from the agency in February, to work on the Volkswagen pitch. In a statement issued last night, Time's Up called the resulting controversy an opportunity to "reiterate" its own reason for being. DDB worldwide...

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    Snapchat introduced some new capabilities for the templates in its Lens Studio, opening up experiences that could previously be created only by Snap Inc. designers. According to Snapchat, since Lens Studio debuted in December 2017, some 250,000 Lenses have been submitted by creators, and those Lenses have been views 15 billion times. Snap Inc. said...

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    In August, Facebook announced that it was testing retention optimization with a limited number of advertisers. The tool allows creators of ad-based or subscription-based mobile applications to advertise to users who are most likely to re-engage with their apps on the second or seventh day after they've first downloaded it. Facebook cited data from AppsFlyer,...

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    Fashion brand Tommy Hilfiger unveiled SideFlix, a new Facebook Messenger experience that enables it to combine digital shoppable content with in-person social interactions. Messenger users can click this link to activate SideFlix, after which they will be guided through an onboarding phase and then prompted to use the messaging app to invite friends to take...

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    MDC Partners has promoted Ryan Linder to executive vice president, CMO. Linder takes on the expanded role as part of MDC Partners' global growth strategy and will lead a strategic team that includes senior vice president, U.S. strategic growth Robyn Freye, Europe CMO Lotta Malm Hallqvist and managing director, healthcare Ned Russell. He fills the...

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    Over the last decade, the coffee category has undergone dramatic changes, with competition heating up as local, artisan coffee shops have appealed more to younger consumers than large-scale chains. Now, to win over those younger consumers, one of those chains, Peet's Coffee, is refreshing its brand identity, packaging, in-store displays and introducing new products (like...

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    Publicis Groupe came back strong in the third quarter of 2018 after disappointing second-quarter results. The holding company reported organic growth of 2.2 percent overall, excluding results from its Public Health Services division. It also announced today that it will divest itself of that business following a strategic review. Reported revenue was 2.2 billion euros...

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    Snapchat is welcoming two new companies into its Mobile Measurement Partner program: mobile marketing infrastructure company Tenjin and deep linking provider Branch.io. Ran Milo, vice president of marketing at ad automation platform provider and Snapchat Mobile Measurement Partner Bidalgo, touted application install campaigns on Snapchat, saying, "It's been our experience that the better informed a...

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    It's no surprise that influencer marketing is important in today's marketing mix for brands, advertisers and agencies to consider and plan for. Where the challenge comes in is how to discern its place in the overall funnel and investment strategy. What is an influencer, anyway? An influencer is defined as an individual who has the...

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    Fifty years ago, Bill Bernbach had the bright idea to pair copywriters up with art directors, and creative teams have been the backbone of the advertising industry ever since. These relationships require as much trust, understanding and emotional dexterity as any marriage, and they hold a huge influence over the trajectory of a creative's career....

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    Did you know that WhatsApp allows you to send documents (like text files and PDFs) to other users in a chat? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application on iOS. Also note, this process is slightly different on iOS and Android. Step 1: Tap the...

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    After almost four years in the job, Washington Post chief revenue officer Jed Hartman is no longer with the company, company executives informed staffers on Thursday. Kate Davey, vice president of revenue strategy, will serve as interim CRO. "We don't comment on personnel matters," spokeswoman Kristine Coratti Kelly said. The unexpected news was first reported...

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    The Facebook Journalism Project is teaming up with social media intelligence company Storyful on an initiative to bring social media literacy training to reporters and editors around the world. Storyful developed the training to help journalists understand how information flows across social platforms, how social user-generated content can fill gaps in the newsgathering process, how...

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    For the past year, Sprint's unlimited wireless customers have been able to stream Hulu's limited commercials plan for free. Now they'll also be able to subscribe to Hulu's live TV service directly from their Sprint account--and watch it free for 30 days, followed by a discounted rate for six months after that. Sprint and Hulu...

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