New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing class-action lawsuit a group of advertisers brought against Facebook...
Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’
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What Blockchain Will Mean for Advertisers and Publishers
At Adweek's Elevate: Blockchain event earlier this week, we gathered some of the top minds in the ad-tech space to discuss and debate the promise of what blockchain will mean for the brand marketing ecosystem. For one, the transparency it will bring means ad effectiveness will increase exponentially. How much? Watch above for a look...
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Cross-Device Measurement Got a Boost With the Release of Facebook Attribution
Facebook continued its efforts to give advertisers more information on the performance of their efforts on and off the social network with Wednesday's introduction of Facebook Attribution. Facebook Attribution Facebook The social network began testing ways to help businesses determine the success of their campaigns across platforms in March 2017, after shuttering its Atlas ad-serving...
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This Cosmetics Ad From Japan May Be the Most Romantic Love Story of the Year
With Halloween just around the corner, you can expect makeup companies to ramp up their marketing in ways that highlight (pun not intended) the fun and versatility of their products. However, you may not expect a company to churn out one of the most captivating, romantic stories of the year in just one three and...
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After Almost 4 Years, Lenny Letter Shuts Down
Almost four years after launching Lenny Letter, former collaborators Lena Dunham and Jenni Konner are saying goodbye to the brand. There was no specific reason given as to why the brand, largely centered around a twice-a-week newsletter, was shuttering in a post signed by Dunham, Konner and Molly Elizalde, editorial and creative director. Their announcement...
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Jimmy Kimmel Tells New Yorkers Trump Will Overhaul Lincoln Center With Mediocre Brands
As part of his show's weeklong visit to Brooklyn, Jimmy Kimmel decided to play a prank on New Yorkers--by telling them that President Trump had purchased Lincoln Center and would be soon be packing the storied performing arts complex with mediocre brands like Sbarro and Hooters. In the segment, which aired during last night's Jimmy...
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Turner Shuts Down Super Deluxe
After almost three years in business at WarnerMedia's Turner, the company announced it would shutter its digital media company, Super Deluxe. Super Deluxe has developed both scripted and unscripted programming, including short-form videos, TV shows on Netflix, programming across social media and branded campaigns. "Turner is proud of the unique brand Super Deluxe has built...
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AMC’s Charlie Collier, and Not Gary Newman, Will Run Fox Network After the Disney Merger
After setting most of the leadership team for New Fox--the company that will be spun off following the close of the Disney-Fox merger--earlier this month, Lachlan Murdoch had one big exec surprise up his sleeve. AMC chief Charlie Collier will run Fox Broadcasting after the Disney deal is completed--not Gary Newman, who currently shares the...
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Adweek’s Third Elevate Installment Shed Light on Blockchain’s Effect on Advertisers and Publishers
On Oct. 17 in New York, Adweek held the third installment of the 2018 Elevate series, Elevate Blockchain, with premier sponsor Adbank and partner sponsor Lucidity. At the event, which was hosted by BCG in its offices, industry leaders discussed how the nascent technology may impact the media industry. The event featured speakers Chad Andrews,...
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Infographic: How Brands Can Target Millennial Women During the Holidays
Brands that want to capitalize on millennial holiday shopping need to focus on becoming a hot topic of conversation. According to new research from PopSugar Insights, 40 percent of millennial women cite talking with friends and family as a top influence when it comes to shopping for the holidays, compared with less than 10 percent...
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Challenger Brands intro
There must be a better way--a solution that's more cost efficient, less stress inducing, more socially beneficial and less environmentally destructive. The founders of the feisty, status quo-defying brands in Brandweek's first-ever Challenger Brands issue started with precepts like these, identifying pain points in industries as varied as home insurance, group exercise, dental health and...
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Why Big Agency Names Aren’t Nearly as Relevant as They Once Were
Advertising pioneers like J. Walter Thompson and Raymond Rubicam built creative empires that dominated the industry for decades. That era may be nearing its end. Insufficient self-branding, limitations imposed by the holding company model and client-dedicated units led to the decline of once-potent agency brands. Holding companies have responded by consolidating struggling creative agencies with...
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3 Ways to Ensure Your Video Content Resonates With Your Audience
A recent article in Forbes showed that 64 percent of consumers make a purchase after viewing a branded social video. Another one stated that marketers who use video grow revenue 49 percent faster than nonvideo users. The evidence is staggering: Video is everywhere, and it is a key business driver. Whether it's a how-to video,...
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Instagram’s Future as a Social Commerce App Looks Murkier Than Ever
Eight years ago, Instagram was nothing more than a new social media app designed to share grainy photos of food, friends and family. A billion-dollar acquisition and several years later, Instagram is turning into a leading contender in the social commerce space, with the platform evolving from a place for influencers and normals to one...
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Local Ecommerce Players Around the World Are Giving Amazon and Walmart a Run for Their Money
Sometimes it feels like Amazon is taking over the world--or, at the very least, the world of retail. In providing fast, free shipping, operating from a customer-centric philosophy and swallowing up specialized retailers, Amazon has, by some estimates, put itself on track to capture 49 percent of the U.S. ecommerce market this year. But Amazon's...
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15 Status Quo Defiers Distinguishing Themselves as the Latest Generation of Challenger Brands
There must be a better way--a solution that's more cost efficient, less stress inducing, more socially beneficial and less environmentally destructive. The founders of the feisty, status quo-defying brands in Brandweek's first-ever Challenger Brands issue started with precepts like these, identifying pain points in industries as varied as home insurance, group exercise, dental health and...
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The Drone Racing League Is Changing the Way Brands Partner With Sports Leagues
A major ad campaign for a brand is usually created by an ad agency or the brand's in-house agency. A sports league like the NFL or NHL creating an entire ad campaign? That's not typically done. That is, until the Drone Racing League--a league designed for people who want to race drones above 80 mph...
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An Opioid Addict’s Three-Day Detox Was Streamed to an NYC Video Display
America in recent years has awoken to the epidemic of opioid abuse, but often we hear about it only through the lens of the aftermath: Either as tales of those who walked back from the brink or of those whose lives were lost to addiction. What we don't see is the recovery process itself, a...
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There Have Been Nearly 10 Million MLB Playoff-Related Tweets Since Oct. 2
The Los Angeles Dodgers travel to Fenway Park Tuesday night to take on the Boston Red Sox in game one of the 2018 World Series, and Twitter said there have been nearly 10 million tweets related to the Major League Baseball playoffs since postseason play began Oct. 2. MLB and Twitter will team up to...
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Grey Wins Creative Review for McCormick & Co. and Frank’s RedHot
McCormick & Co., the Baltimore-based maker of spices, seasoning mixes, condiments and other flavor-based products, named Grey New York as its new agency of record after a competitive review. Grey is now AOR for the entire brand portfolio, and it will create multiplatform campaigns as part of a larger strategy to promote them in the...
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