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Victoria’s Secret CEO Jan Singer Is Leaving the Company

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Jan Singer, the CEO of Victoria's Secret Lingerie, is leaving her post, according to Bloomberg. Singer was with Victoria's Secret for a little over two years, joining the company in September 2016. As CEO, she oversaw not only lingerie--a $4 billion business, according to the company--but also the brand's activewear line, Victoria Sport. Singer was...

The Future of Television Will See Massive Waves of Digitization and Data Usage

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Media history is repeating itself, and paying attention will pay off. In the 1990s when the internet hit computer screens, content came first. Ads and the data to optimize those ads soon followed, quickly blossoming into a multi-billion-dollar industry. Today, nearly 30 years later, it's happening again--this time with the digitization of TV. Again, content...

Walmart and Ford Are Testing Autonomous Delivery in Miami

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Two American institutions are partnering to deliver groceries to your door. Walmart and Ford, bridging Arkansas and Michigan via a test in Miami will "explore delivery with autonomous vehicle technology" with last-mile delivery company Postmates, which Walmart said is now connected to Ford's digital platform. In an announcement, Tom Ward, svp of digital operations for...

Need a Bit of Holiday Warmth? This Ad’s Animated Tale of a Nervous Elf Is on Par With Pixar

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There are typically two approaches to creating an ad with global appeal. The less interesting (but more common) way is to simply strip away all details and unique elements until it's stylized to the point of being universally generic. But the best global ads instead tell a universal story, one that anyone on Earth can...

Nielsen Social Content Ratings, Week of Nov. 5: The People Chose the People’s Choice Awards

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The People's Choice Awards on E! was the top choice of people on Facebook, Twitter and Instagram in terms of interactions during the week of Nov. 5, according to Nielsen Social Content Ratings. The annual awards show tallied 5.267 million interactions across the three social networks. USA Network's WWE Monday Night Raw followed on the...

Independent Ad Tech Sees Opportunity Amid the Escalation of the Walled Gardens

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Google is facing a fresh challenge to its domination of the online advertising market with the emergence of an alliance between Adobe and Flashtalking, which is taking an enemy-of-my-enemy-is-my-friend approach. The pairing comes as independent ad-tech players eye an opportunity to compete against the ad-tech giant amid the rising tide of privacy concerns and market...

Celebrity Cruises Picks TBWA’s Lucky Generals as Global Creative Agency of Record

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Celebrity Cruises, part of the Royal Caribbean group, has awarded its global creative account to London-based Lucky Generals. The decision, which came down several weeks ago, followed a competitive review managed by the company's internal team, said CMO and agency veteran Peter Giorgi. According to two parties close to the matter, the other shops involved...

Over $1 Billion Has Been Raised via Facebook’s Fundraisers Feature, Donate Button Since 2015

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Facebook announced Wednesday that since it debuted charitable giving tools in 2015, people have raised more than $1 billion for nonprofits and personal causes via its Fundraisers feature and Donate buttons. Vice president, social good Naomi Gleit also revealed in a Newsroom post that nonprofit fundraising tools are being extended to Canada and Australia, and...

It’s Time for Marketers to Stop Misrepresenting Fathers in Marketing as Bumbling and Inept

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Being a positive male role model is a more nuanced endeavor than in previous generations--and for good reason. With the gender pay gap continuing to dissolve, cracks in the glass ceiling finally starting to splinter and women's empowerment gaining new visibility via the #MeToo movement, traditional gender roles feel as though they're crumbling in real...

With Ex-Condé Nast Star Phillip Picardi at the Top, Out Magazine Looks to Expand

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Phillip Picardi is only days in as Out magazine's editor in chief and the publishing superstar (who quickly rose the ranks at Cond? Nast) has enthusiastically taken the reins with a specific vision for the LGBTQ brand. In an interview with Adweek, he says he wants to use the platform to give a range of...

Seventeen Magazine Cutting Publication Schedule to ‘Special’ Issues Only

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Seventeen magazine says they will only print special issues next year, timed around news events and "key moments" for readers as Hearst prioritizes growing its brands digitally. "Seventeen is leading an authentic conversation with a growing audience, from social issues to important life advice, it is a resource and an ally for teens and young...

Advertisers Spent $5.25 Billion on the Midterm Election, 17% More Than in 2016

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The dust hasn't completely settled on the 2018 midterm elections yet, with a few races still in limbo. However, broadcast, cable and digital outlets are tallying their ad revenue haul from this year and, not surprisingly, it's a record-breaker. In the 2018 midterm elections, $5.25 billion was spent on advertising in local broadcast, local cable...

The Ability to Remove Messages From Facebook Messenger Has Finally Gone Live

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The ability to delete messages from Facebook Messenger, which was teased last week in the release notes for version 191.0 of the Messenger iOS application, has become a reality, but only in a few countries, thus far. The Remove feature went live for iOS and Android users in Poland, Bolivia, Colombia and Lithuania, and a...

Calls for a Facebook Crackdown Increase After Damning NYT Report

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In the wake of a New York Times report detailing Facebook's public and private actions in the face of crises related to Russian disinformation, Cambridge Analytica and government scrutiny, some lawmakers are again indicating they plan to take action against the social media giant and its tactics. The damning report, which detailed the ways in...

Coca-Cola’s Polar Bears, Now 25 Years Old, Return to Share Their Rules for a Loving Household

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If you want to feel old, drink in the fact that Coca-Cola's beloved polar bears are now 25 years old. In a 45-second Christmas ad created by agency David Sao Paulo, the bears offer life lessons akin to Little Golden Books and continue to give viewers all the feels. "Christmas Rules" shows the polar bear...

‘Price on Our Lives’ and L.A.’s Logo Just Won Grand Prix at the Epica Awards

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AMSTERDAM--U.S. agencies took home a third of the top honors tonight at the Epica Awards, a competition judged by international advertising journalists from Kazakhstan to London. The Grand Prix for responsibility went to McCann New York for a campaign that empowered survivors of the Parkland, Fla., shooting and other students to speak out against the...

Mark Zuckerberg Denies Knowing About Facebook’s Work With Oppo Research Group

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Facebook CEO Mark Zuckerberg today announced the company is taking steps to improve the health of the social media platform, including establishing an independent body to review the removal of content from the site and updating the platform's algorithm to discourage highly polarizing content. In a lengthy call with reporters, Zuckerberg aggressively pushed back on...

Here Are the Winners of the Third Annual Shorty Social Good Awards

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The Third Annual Shorty Social Good Awards--which highlight the best marketing campaigns in support of causes--were handed out Thursday night at Current in New York. The event was hosted by Dulc? Sloan, the newest full-time correspondent on Comedy Central's The Daily Show With Trevor Noah. A new Impact Award debuted this year, and the initial...

Digital Stats of the Week, Follow the Money Edition

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Next week, millions of people will travel far and wide to gather with friends and family. At my house, we'll stuff our faces with turkey and stuffing and mashed potatoes, followed by loosening our belts a bit as we settle in to watch some football. We'll also dance around political issues and societal problems and...

Indie Agency Omelet Cooks Up a Fresh Brand Identity That Finally Plays on Some Breakfast Puns

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Omelet, the quirky Los Angeles indie agency that can bring an audience to tears with an ad for a 158-year-old insurance company, has introduced a bolder, more playful brand identity that better defines the shop and its work. The redesign--which consists of a warmer color palette of red, bright yellow, aqua blue, teal green and...
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