How does a startup with a business idea that could shake up an entire industry (like Casper or Warby Parker) take that idea and turn it into a brand that people will not only love but also buy? For many brands like Keeps or Noken, the answer lies in partnering with one of three major...
What It’s Like to Work With the Design Shops Behind Some of the Hottest Challenger Brands
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Apple’s Gorgeously Detailed Holiday Ad Has a Moral That All Creatives Should Take to Heart
Lovingly, meticulously crafted through a combination of detailed miniatures and digital animation, Apple's "Share Your Gifts" is the tech brand's most ambitious holiday ad to date--and one that only gets more impressive with each subsequent viewing. The nearly 3-minute spot has the atmosphere of a fairy tale but is firmly rooted in modern culture, showing...
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ESPN, R/GA and 72andSunny Veterans Launch Sports-Focused Shop The Rec League
Los Angeles-based creative and production agency The Rec League officially launched this week, with a stated mission to "positively affect and help push the culture of sport forward." The agency's approach encompasses connecting brands to sports culture and lifestyle, providing services from creative inception to production under one roof. The Rec League's founders include former...
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Southern Tide’s Best Marketing Asset? College Students
For Southern Tide, a Greenville, South Carolina-born apparel company and retailer, its strongest marketing doesn't come from the minds of the world's top agencies, or even its own in-house team. Instead, it comes from a small army of college students that serve as the brand's ambassadors during their university years--and sometimes, beyond. Southern Tide first...
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Adweek Honors Chicago’s Rising Brand Stars
Chicago has long been home to some of the world's most iconic brands, including McDonald's, Walgreens and Kraft. But it is also host to some of the most vibrant up-and-coming brands that cater to customers in the Windy City and beyond. On Nov. 13, Adweek honored 20 Rising Brand Stars that are helping Chicago remain...
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Victoria’s Secret Appoints a New CEO—and Is Relaunching a Major Category
Changes are coming at Victoria's Secret. The lingerie retailer, which has been in the news over the past weeks following a controversial interview CMO Ed Razek gave to Vogue earlier this month, timed to this year's Victoria's Secret fashion show, made two major announcements this week. The first is the appointment of a new CEO,...
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Omnicom Wins 10 Year, $4 Billion Army Contract After Elimination of Incumbent McCann
Omnicom has emerged victorious in the long, highly contested review for the Army's marketing contract, according to the Department of Defense. WPP was the other finalist in the pitch. The news comes less than one week after the U.S. government denied a bid protest filed by incumbent McCann Worldgroup upon its elimination from the review....
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12 Easter Eggs You Probably Missed in Apple’s Incredibly Detailed Holiday Ad
Apple's holiday ad for 2018 is, at first blush, a charming story of a young woman learning to embrace her artistic gifts. She toils away for a year on a mysterious creative project, only to be held back by her own insecurities about letting others see what she has been working on. But the relatable...
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Mozilla Wants to Make Security and Privacy a Front-and-Center Holiday Shopping Issue
Before purchasing that Nintendo Switch you've been eyeing, have you considered how secure the device is? Mozilla is hoping you will. The privacy-centric nonprofit responsible for web browser Firefox and digital reader Pocket released a holiday shopping guide that puts security and privacy reviews of popular products front and center. It's the second year in...
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LinkedIn Is Dipping Its Toes in the Stories Water With Its Beta-Test of Campus Playlists
The stories format making its way to another social networking site probably doesn't come as much of a surprise, but it might when you consider which site is jumping on board. LinkedIn confirmed that it is beta-testing a new video feature called Campus Playlists, sharing many of the characteristics found in the story formats made...
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Europeans Don’t Celebrate Thanksgiving, But They Love Black Friday Sales
Thanksgiving is a very American holiday, tracing back to 1621 when colonists and Native Americans feasted together following a bountiful harvest. At least that's what Americans like to believe. While the origin of that inaugural festival is still debated, what's clear is that in 1789, George Washington issued the first official Thanksgiving proclamation, asking Americans...
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Shaquille O’Neal and Zappos Are Teaming Up This Holiday Season to Collect Toys for Kids in Need
If you ask NBA Hall of Famer Shaquille O'Neal what his favorite Christmas gift was as a kid, he'll mention an autographed Julius Erving basketball (received when he was nine) and a boom box (when he was 13). O'Neal--also known to the world as Shaq--also remembers how his dad used to pull him aside for...
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Why Dave Eggers Wrote An Illustrated Children’s Book About Citizenship
"What can a citizen do?" It's a question that depends a lot on who's asking it. A senator might use it to rally their base. A civics teacher might ask a class for a test. Or, it might be something asked in exasperation by anyone exhausted by the past two years of politics: what really...
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First Heart-Lifting, Then Pulse-Pounding, AT&T’s New Ad Mixes Genres for a Creepy Result
Earlier this year, AT&T and agency BBDO brought us a love story that began with a touching airport reunion and ended with the boyfriend running for his life from his suddenly zombified companion. So what dark twist do they have up their sleeves this time? The "More for Your Thing" campaign, promoting AT&T's range of...
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Fired McCann Health Global CCO Sues Former Employer for Defamation and Wrongful Termination
Jeremy Perrott, McCann Health's global CCO who was fired for unspecified behavioral violations in July, is suing McCann Worldgroup and the larger IPG network for "defamation, tortious interference with contract, common law conspiracy and gross negligence." Perrott is seeking $25.4 million in damages. According to court papers filed in Virginia in late October, Perrott said...
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Nike Shared the Stories of Everyday Athletes in Documentary-Style Videos for Instagram’s IGTV
Nike dipped its toes in the IGTV waters for the first time with its documentary-style profiles of everyday athletes, which it began sharing on the platform in September. Instagram introduced IGTV in June as a stand-alone video application enabling videos of up to one hour long. The athletic wear and sneaker giant teamed up with...
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Nielsen Social Content Ratings, Week of Nov. 12: The Trophy Goes to the Latin Grammy Awards
Univision's presentation of The 19th Annual Latin Grammy Awards tallied 4.242 million interactions across Facebook, Twitter and Instagram, propelling it to the top of the Nielsen Social Content Ratings for the week of Nov. 12. World Wrestling Entertainment action on USA Network grabbed the next two spots, with WWE SmackDown! totaling 2.053 million interactions across...
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Will the New Ralph Breaks the Internet Sticker Pack Break WhatsApp?
Walt Disney Pictures marked the theatrical release of Ralph Breaks the Internet Wednesday by becoming the first entertainment studio to create a sticker pack for WhatsApp. The Facebook-owned messaging application's 1.5 billion monthly users will have access to the Ralph Breaks the Internet sticker pack via both iOS and Android. Disney Disney also created a...
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How to Leverage Emotional Intelligence to Improve Upon Marketing Strategies
There is no shortage of leadership profiling tools available. From the DiSC Profile to Myers & Briggs to John Maxwell's Leadership Assessment, it is tempting to over-analyze your leadership style and areas of opportunity. As a business leader, you likely also spend time studying the great business leaders of our time--Jeff Bezos, Marc Benioff, Mary...
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Amy Poehler Throws an Epic Friendsgiving for Tiffany Haddish and Maya Rudolph With Help From Google Home Hub
Google released its Home Hub voice-enabled-device-with-a-screen in October and wasted no time taking advantage of a holiday when Americans eat more than 44 million turkeys--which somebody has to cook--to showcase what an asset it can be in the kitchen. Or, as a blog post put it, Google Home Hub "can be the sous chef you...
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