A few years ago, video was a simpler alternative to rich media. All videos were TV aspect ratios (4:3 and then 16:9), in-stream was the valued experience and in-banner video was a low-cost alternative and was viewed more as a type of banner than a type of video. When less sophisticated brands and agencies imagined...
Brands Need to Assert Control Over Their Video Advertising or Risk Overcomplicating the Industry
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How to Avoid a Bottleneck and the Lack of Content Illusion
"We don't have enough content." B2B marketers frequently lament the gap between the content they need and that which they're able to produce. Even marketers who are comfortable with their volume worry about its quality and look to upgrade their arsenals. This game isn't getting any easier, and marketers need more high-quality content to meet...
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Here’s Everything You Need to Know About 2018 Holiday Shopping So Far
Key Takeaways: Thanksgiving Day is the fastest-growing online shopping day. Cyber Monday is expected to set a new record for online shopping in the U.S. with a projected $7.8 billion. Consumers placed more Black Friday orders on their phones than desktops for the first time. This Friday was the first day ever to net more...
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Editor’s Letter: Adweek Is Challenging Convention With a New Event Franchise
In pulling together the reimagined Brandweek symposium this past spring and summer we learned a great deal about programming, and hosting, an ambitious thought leadership summit devoted to brand marketers. As part of that journey, we also learned a lot about the evolving brand marketing ecosystem. One of the most interesting and important insights we...
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How Holiday TV Became Cable’s Hottest Battleground
On cable TV, it's beginning to look a lot like Christmas--and not just on Freeform's 25 Days of Christmas and Hallmark Channel's Countdown to Christmas, which for the past decade have dominated the season by airing round-the-clock holiday content throughout December (Hallmark has been at it since Oct. 27). This year, several of their cable...
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Consumers Are Coming for Their Data, and Some Companies Are Giving Them Control
Ask any marketer about data and watch how fast they salivate. However marketers collect data--either directly from consumers or purchased through data miners--the advertising industry just can't get enough of those bits of bytes. Otherwise, how would they sell their wares? The passage of the European Union's General Data Protection Regulation, though, is proving to...
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Infographic: Over Two-Thirds of Marketers Have Influencer Experience
A few years ago, influencers may have seemed like they'd just be a flash in the pan, but the marketing approach is becoming an established technique that only continues to increase among advertisers, according to new research from IZEA's 2018 U.S. State of the Creator Economy Study. The report found that influencer marketing is becoming...
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50 Indispensable Media, Marketing and Tech Players and the Bold Moves They Made for Brands
Welcome to the Adweek 50, our annual celebration of corporate leaders shaking things up, raising the bar and continually redefining the marketplace. They take calculated risks and reap big rewards, leaving little to chance in the process. These executives are all keepers, indispensable players working below the CEO level, and sometimes behind the scenes, to...
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With 2 Cyber-Savvy Execs Leading the Charge, Walmart Is Finding New Ways to Be Nimble
Despite its standing as the world's biggest retailer--more than 11,000 stores and over 100 million unique web visitors per month--Walmart views itself as a scrappy challenger in the ecommerce space dominated by titans like Alibaba and Amazon. In recent years, the company has undergone an ambitious transformation as it expands in the digital realm, tapping...
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Exploring Cognitive Technology’s Value for Gathering Emotional Data
In June, Forrester revealed in its Customer Experience Index that satisfaction has fallen for a second year in a row, despite the fact that satisfaction is known as one of the biggest predictors of brand preference and differentiation. What's missing? We're not considering emotion and context, meaning we're not thinking of customers as people. As...
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Despite More Retailers Offering Early Deals, Consumers Still Waited for Cyber Monday
A few years ago, we lived in a simpler time when you had to camp out in a parking lot with a parka, hand warmers and a thermos--and risk life and limb at the hands of crazed bargain-hunters--to truly earn your post-Thanksgiving bargains in-store. Now, these deals are rolling out earlier and earlier--in some cases,...
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Shutterstock’s New Partnership Might Bring You More Ads With Icons Like Marilyn Monroe and Elvis Presley
In the next year, you may see some of the world's most iconic historical figures pop up more and more in advertising. That's because Shutterstock is about to make it a lot easier for brands to access the images from estates of icons like Marilyn Monroe, Steve McQueen, Elvis Presley, Martin Luther King Jr., among...
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This Startup Used a Massive Crowdsourced Workforce to Create an AI Tool That Identifies Logos
An artificial intelligence startup is tapping the collective work of hundreds of thousands of humans to better measure the worth of product placement. Silicon Valley-based Hive recently released an API it claims can identify logos that appear in video footage and commercials with much more accuracy than most computer vision products currently on the market....
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Even Santa Claus Has His Limits in This Powerful Red Cross Ad About Families in Crisis
Some kids ask Santa Claus to bring them toys for Christmas. Others want the latest high-tech gadgets, video games, books or clothes. But the girl we meet in adam&eveDDB's stirring spot for the International Committee of the Red Cross makes a request that proves impossible for Kris Kringle to fulfill. Irving Berlin's "Happy Holiday"--tinny and...
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Will NHL Fans Lace Up Their Skates for #HockeyTwitter?
Twitter is taking to the ice with #HockeyTwitter, a new content series and batch of features for fans of the National Hockey League. The social network introduced #HockeyTwitter with this video featuring superfan Jay Baruchel and several NHL players. #HockeyTwitter is happening. pic.twitter.com/tit4PClxTA -- Twitter Sports CA (@TwitterSportsCA) November 23, 2018 Including #HockeyTwitter in a...
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The First Starbucks Pumpkin Spice Latte Had No Pumpkin In It
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How Arianne Walker Used Her Passion to Become Chief Evangelist at Alexa Automotive
Arianne Walker has a big title at Alexa Automotive: chief evangelist. And she thinks big when it comes to taking the online giant's vision to the road. Walker liaisons with stakeholders, listening to their perspectives on the automotive industry's biggest challenges before explaining the role that voice-led technology can play in its development and how...
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The Best Shots From Adweek’s Hottest Los Angeles Events
Adweek had a busy week on the West Coast with Elevate: Influencers, presented by Collective Bias with breaks by Open Influence and hosted by BCG. Meanwhile, Deutsch hosted L.A. Brand Stars, presented by MiQ, at its Steelhead studio. Check out the best shots from the day, as well as Adweek's upcoming events, if you want...
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How Brands Are Tapping Into Beer Culture Through Brewery Collaborations
If the craft beer revolution has taught brands anything, it's that beer drinkers love a good pint. An increasing array of brands are tapping into craft beer through collaborations with independent breweries, allowing them to reach new audiences and gain media attention with unexpected collaborations. It's unclear when the trend started, but Pennsylvania Tuxedo, a...
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Stink Studios Has a Nose for Global Content Creation
The first thing to know about Stink Studios is that there's no narrative surrounding its eyebrow-raising name. The founders thought about making up a fake origin story, but it turns out it's just a combination of the names of two merging production companies: Blink and Stillking. While it started as a digital shop in London...
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