Quantcast
Channel: Adweek Feed
Viewing all 10021 articles
Browse latest View live

5 Ways Brands Can Harness the Power of Touch and Visually Entice Consumers Using Dazzling Packaging

0
0
We spend more time staring at screens than sleeping. We're bombarded daily by a relentless fusillade of information--some valid, much of it vapid. Political polarization, trolls and manufactured outrage infest our timelines. Despite the promises of Facebook, Twitter, Instagram, Snapchat and other social media platforms that claim they're fostering connections and community, abundant research reveals...

Voice Assistants Are the New Emily Post

0
0
In 2016, a U.K. grandmother got a special nod from Google as a result of her very polite web searches, which included both "please" and "thank you," a flourish few others have likely ever used. Since then, we have only become collectively ruder. Whether technology is to blame has been debated for some time--as well...

Facebook’s Today In Local News and Information Feature Is Now Available in 400+ U.S. Cities

0
0
Facebook is expanding the Today In feature for local news and information to more markets, and the social network also began testing local alerts from government and first-responder pages. Today In lives in a separate section on Facebook's flagship mobile applications for iOS and Android, which can be found under the More menu. Users can...

Enforcement of Facebook’s Political Ad Restrictions Just Began in the U.K.

0
0
Facebook announced in October that several of the initiatives regarding political advertising that were introduced in the U.S. earlier this year were being extended to the U.K., and enforcement of those policies began in the U.K. Thursday. All advertisers seeking to run ads in the U.K. that reference political figures, political parties, elections, legislation before...

Facebook Considered Charging Developers for Access to User Data, Court Filings Allege

0
0
Facebook considered charging app developers for access to Facebook user data, according to unredacted court filings from an ongoing legal dispute between the social media company and an app developer. The court filings, which The Wall Street Journal first reported, detail a series of emails between Facebook employees from 2012 through 2014 discussing ways they...

Bustle Digital Group Buys Mic for an Estimated $5 Million

0
0
Executives at digital news publisher Mic managed to lay off nearly the entire company and secure a new owner all in one day. The company, which launched with a splash as a go-to news source for millennials, is officially being sold to Bryan Goldberg's Bustle Digital Group. Sources say a cash-strapped Mic had been aggressively...

Facebook Is Testing a Way for Users to Block Specific Words, Phrases and Emojis

0
0
Facebook announced in October that it was testing ways for people to more easily search for and block offensive words from appearing in comments on their posts, and it appears that the social network is taking those tests one step further. Developer and blogger Jane Manchun Wong shared a screenshot in a tweet that displays...

Apple’s Group FaceTime Is the Tool of Kings in This Charming Ad Featuring Elvis Impersonators

0
0
When might you want to connect with more than 30 friends via the iPhone's Group FaceTime video chat? Well, perhaps you're an Elvis impersonator looking to harmonize with your fellow Kings all around the world. That's admittedly a highly specific scenario, but it does make for an endearing new ad from Apple that illustrates the...

Yahoo News Defends Controversial Campaign Featuring ‘Polarizing’ Issues

0
0
Yahoo News stands by an ad it released after backlash over the language it used. The ad has a barrier with one wall that says "immigrants enrich us" in blue and another that says "immigrants endanger us" in red. The tagline is "See all sides." The ad is seemingly part of the "See All Sides"...

To Confront Stigmas, This Pop-Up Massage Spa Is Staffed Only by HIV-Positive Therapists

0
0
A Canadian medical center is employing the personal touch to fight prejudice and dispel misconceptions by opening a pop-up spa where all 15 massage therapists are HIV-positive. The provocative activation was created by agency Bensimon Byrne for HIV/AIDS treatment center Casey House. Located in downtown Toronto, the spa, called Healing House, will offer free hand,...

Badger & Winters Joins Recently-Formed Holding Company Plan A

0
0
Plan A, the holding company formed this June by Untitled Worldwide founding partner and CEO MT Carney and former Droga5 CEO Andrew Essex, has added independent New York agency Badger & Winters. The Wall Street Journal broke the story earlier this morning. Badger & Winters joins an agency roster that includes Untitled Worldwide, Van's General...

The Victoria’s Secret Fashion Show Is a Marketing Juggernaut With Waning Relevance

0
0
On Sunday night, CBS will air Victoria's Secret's annual fashion show. The event, which was taped in November in New York, is the lingerie brand's yearly pinnacle. Since its first iteration in 1995, then a relatively small untelevised affair at the Plaza Hotel, the show has grown astronomically. With bedazzled bras, massive angel wings and...

Stats of the Week, Tick-Tock Edition

0
0
It's only been a week since Black Friday, yet it seems like it was a century ago. With all the big news from this week, it's easy to forget that history has a way of not only repeating itself, but also providing blueprints on where to go. Time, as a wise man once said, is...

Houston Rockets, Milwaukee Bucks, Philadelphia 76ers Fast Break on Social in November

0
0
The Houston Rockets and Milwaukee Bucks continued to lead National Basketball Association teams in growth on Facebook and Twitter, respectively, in November, while the Philadelphia 76ers surged on Instagram. The Minnesota Timberwolves led Facebook in engagement for the month, according to social marketing firm Unmetric, while the 76ers paced Twitter and Instagram was topped by...

Data Is Helping Creatives Find New Sources for Innovation and Design

0
0
Data is rapidly emerging as the next frontier in design. Nearly every designer today works with it, and it increasingly plays a role in nearly every part of the creative workflow. And creative professionals are taking notice. Based on a survey conducted last year, more than half of creatives say that at least 75 percent...

New Balance Used Neuroscience to Track Consumer Attention and Trim Its NYC Marathon Ad

0
0
New Balance took a new approach to its New York City Marathon campaign earlier this month, using a compression algorithm from Nielsen Consumer Neuroscience to inform how it edited its 30-second spot into a shorter ad. The company, which served as the official footwear and apparel sponsor for the New York Road Runners for the...

How Bonobos Reinforces Its Startup Culture on Cyber Monday

0
0
"Live from New York, It's Chaturday Night Live!" At Bonobos' New York headquarters on Cyber Monday, the clothing company tipped its cap to SNL during a sketch at its eighth annual Cyber Monday all-hands event that it cheekily calls "Ninjapalooza." Ninjapalooza is more than just a corporate meeting. It is a way for the menswear...

Cars.com Is the Latest to Take Digital Media Buying—Including Programmatic—In-House

0
0
Chicago-based Cars.com, the online site that connects consumers to car sellers, is now the latest company to bring its digital media buying in-house. Duties that were taken in-house include paid social, typical display work, digital and programmatic buying, according to Jenny Chan, senior director of consumer marketing management and reporting at Cars.com. That work was...

YouTube Stories Is Now Available to Creators With Over 10,000 Subscribers

0
0
Is the stories format about to take off on YouTube? The Google-owned video site apparently thinks so. Product lead Todd Sherman announced in a blog post that YouTube Stories are now available to all eligible creators with 10,000 or more subscribers. YouTube began testing Reels, its entry into the stories fray, in November 2017. The...

All Episodes of Buffy the Vampire Slayer, Angel, Firefly Are Now on Facebook Watch

0
0
Fans of Buffy the Vampire Slayer, Angel and Firefly now have a new way to satisfy their appetites, as every episode of the three classic television shows is now available on Facebook Watch, thanks to a partnership with 20th Century Fox Television. Buffy star Sarah Michelle Gellar broke the news in a promotional video on...
Viewing all 10021 articles
Browse latest View live




Latest Images