The Trade Desk, arguably the most successful publicly traded ad-tech company, has announced the impending exit of COO and board member Rob Perdue. The programmatic company announced yesterday that Perdue, who has served with the company since 2013, is to step down after a transitional period in the first half of 2019. The Trade Desk...
The Trade Desk Seeks New COO Following Rob Perdue’s Exit
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Over 70 Percent of Millennials on Twitter Have Commented on Companies’ Customer Service
Twitter partnered with enterprise social technology company Sprinklr to analyze millennials' habits and customer-care preferences. Sprinklr revealed the results of a survey conducted on its behalf by Toluna Group, which gathered responses from 1,255 U.S. adults aged 18-34 who use social media. Of these users, 528 use Twitter. The responses were gathered in December 2017....
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These White Sheets Are a Chilling Reminder of What Happens to Every 17th Girl in Kyrgyzstan
The concept of bride kidnapping may seem alien to Americans, but in some parts of the world it's an ancient custom that, even though illegal, persists to this day. One of those areas is Central Asia, where, in the 12th century, Genghis Khan's own mother was kidnapped shortly after her first wedding and forced to...
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Here’s What Marketers Can Learn From Ariana Grande’s Viral ‘Thank U Next’ Video
This past weekend, pop star Ariana Grande released the companion music video for her chart-topping hit "Thank U, Next," creating the sort of mass-market cultural event that has become increasingly rare since the heyday of MTV. The video, a tribute to popular female-led movies from the early 2000s, quickly surpassed YouTube's all-time record for most...
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Facebook Tries to Set the Record Straight After Email Dump
Facebook, on the defensive after a trove of company emails was released detailing its approach to sharing data and undercutting competitors, pushed back on the release Wednesday afternoon, claiming "select quotes" from the emails were "cherrypicked" and misleading. In two posts on Wednesday, one from CEO Mark Zuckerberg and another from Facebook's communications team, the...
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Twitter’s Best of 2018 Was Highlighted by BTS, El Rubius and a Barack Obama GIF
K-pop superstars BTS were behind the most-liked tweet of 2018, while the most retweets came on a tweet from YouTube gaming personality El Rubius and the most-quoted tweet, featuring former President Barack Obama, came from Twitter user @SummerCansler. BTS also took the title of most-tweeted-about in 2018, while the day of the closing ceremony for...
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International Women’s Day Was the Most-Talked-About Moment on Facebook in 2018
International Women's Day (March 8) was 2018's most-talked-about moment on Facebook. Research manager Sheida Neman revealed in a blog post that conversation was generated by women and men, and "a wide range of topics, issues and causes related to women" were discussed, not just the day itself. After the school shooting in Parkland, Fla., survivors...
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Droga5 Production Development Director to Head Mcgarrybowen’s U.S. Operations
Dentsu Aegis Network-owned mcgarrybowen has hired Droga5 production development director Lucia Grillo as its first head of U.S. operations. Grillo will leave Droga5 at the end of the year and move into her new role in January. In the position, she will oversee operations across the agency's three U.S.-based offices: New York (where she will...
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Killing Eve, Barry and Homecoming Breathe New Life Into Golden Globe Nominations
The Hollywood Foreign Press Association has never been shy about anointing a large dose of freshman TV contenders as Golden Globes nominees. That tradition continued today as new series like Barry, Homecoming, The Kominsky Method and Killing Eve snagged major nominations for the 76th Annual Golden Globes Awards. The year's Globes nominees for best drama...
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For Swimsuit Startup Summersalt, Its Newly Launched Content Arm Is as Important as Its Products
Summersalt, the direct-to-consumer women's swimsuit company, is expanding its business--not with a new product line, but with content. Today, the company is launching The Forecast, a travel-focused content platform. Operating as a vertical on Summersalt's website, The Forecast will publish organic, travel content, the bulk of which won't be about Summersalt's products but will directly...
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Why Brands Need to Apply Specific Strategies to Content to Make it Meaningful
To stand out, brands need to be meaningful. Maybe in 2018 that doesn't come as a surprise to advertising and marketing professionals, however, what may be surprising is the number of brands that remain irrelevant. Recent data from the 2018 Meaningful Brands study shows that people wouldn't care if 87 percent of brands disappeared. Despite...
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After 35 Years, Unilever CMO Keith Weed Will Retire in 2019
Keith Weed, leader of the world's second largest marketer, is retiring. After 35 years with Unilever, Weed will depart in May of 2019. The news follows a leadership shakeup in late November at Unilever with Paul Polman retiring after 10 years as CEO. As with Polman, Weed spent much of his time at Unilever developing...
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10 Campaigns That Show How Wieden + Kennedy Impacted Culture in 2018
Advertising is ubiquitous across all media, even as repeated surveys show modern consumers moving away from "traditional" platforms. But how many of these ads are truly memorable? How many prove the brands' relevance to contemporary culture and make them stand out to ever-demanding consumers? For Wieden + Kennedy's clients, the answer is "quite a few."...
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The Necessary Growing Pains of Programmatic Are Evident in Latest Cutbacks
Programmatic has been an ad industry buzzword for a number of years, but the rapid growth of the sector is not without its pain points for the workforce involved amid brewing fears of recession and concentration of spend in the hands of the few. This was on full effect earlier this week when leading ad-tech...
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After Trolling McDonald’s, Burger King’s App Was Downloaded 1 Million Times and Hit No. 1
Sometimes, trolling pays. Burger King got national attention this week for offering 1-cent Whoppers to those who drove up to a McDonald's location (and then, presumably, drove away to redeem their BK coupons). Key to the stunt was the brand's smartphone app, which unlocked the offer when it detected users approaching within 600 feet of...
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These Direct-to-Consumer Brands Used Black Friday Weekend to Test Experiential Retail
This was the year of the pop-up shop, as both old-guard retailers and direct-to-consumer ecommerce companies played with a bricks-and-clicks strategy. Macy's, for example, experimented within its own stores with hosting rotating pop-ups with The Market @ Macy's concept and newer companies like Winky Lux and Greats either opened up standalone shops or tried out...
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India Is the Next Stop for Facebook’s Political Ads Transparency Requirements
Citizens of India will go the polls for their country's general elections next spring, and Facebook is taking steps to ensure that its platform is not used to disrupt them in any way. Product manager Sarah Clark Schiff announced in a Newsroom post that some of the safeguards it has institute regarding political advertising in...
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How Firefly Is Trying to Make Its Drivers’ Car Roofs Into Advertising Real Estate
With its official emergence from beta Thursday, Firefly became the latest advertising and commerce platform to work with drivers for ride-hailing services such as Uber and Lyft. But unlike some of the others, Firefly's screen sits atop the car and targets passersby rather than being placed inside the car where only passengers can see it....
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How This Agency Helped Red Bull Build a Studio for Twitch’s Most Popular Streamer
It's hard to believe that, only eight years ago, the thought of making over $100,000 on YouTube (or any other platform) was astonishing. Fast forward to today, and social influencers are raking in the big bucks, with the top 10 YouTubers making no less than $14.5 million this year, according to Forbes. While not quite...
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Adobe Advertising Cloud Exec Who Brokered the TubeMogul Deal Is Leaving the Company
Adobe Advertising Cloud vp Brett Wilson will exit the company next month just two years after he brokered a $540 million deal to acquire ad-tech outfit TubeMogul. Wilson has not spoken publicly of his next planned career move, although earlier this year online streaming service Tubi announced he was joining its board of directors. An...
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