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Breaking News in Advertising, Media and Technology

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    Benjamin Moore, the paint brand owned by Berkshire Hathaway, has named recently rebranded Fig and Horizon Media as its agencies of record for creative and media, respectively, following a review that involved several unnamed agencies. Together, the agencies will handle strategy, creative, production, media planning and buying, activation, social and community management for the company....

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    The rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen's Global Trust in Advertising saying that 83 percent of people trust the recommendations of friends and family over traditional ads, it's no wonder influencer marketing has emerged as...

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    Can you guess the identity of the pro athletes shown in this new ad campaign for fitness apparel brand, Snapbac? You'll have to--because Snapbac and its agency, Mother Los Angeles, won't say exactly who those runners, weightlifters, ballers and soccer players are. Pixelation and obscure angles purposely hide the famous faces. "No comment," is the...

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    Walker & Company Brands, which owns Bevel, the shaving company for men of color and hair care company Form Beauty, which caters to women of color, is joining Procter and Gamble. The deal--Recode reported P&G most likely paid between $20 to $40 million for the company--gives Walker & Company the resources to compete with the...

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    The Madison Square Garden Company announced today that it has hired Geraldine Calpin to serve as the company's new evp and CMO, effective immediately. Calpin will report to the company's president Andrew Lustgarten. Calpin joins the team from WeWork, where she served as CMO for just under a year. In that role she was responsible...

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    One brand trend that seems to keep moving at pace is that of the ugly Christmas sweater. Coca-Cola's 2013 popular "Coke Zero Sweater Generator" scaled the exposure of the phenomenon, and everyone from Burger King to Liquid-Plumr have jumped on the bandwagon. While these Christmas sweaters are overwhelmingly designed for lighthearted fun, Finnish newspaper Helsingin...

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    Snapchat has a holiday present for retailers in the form of new location advertising features on its platform. "We have seen good performance with location targeting and filters, and the new releases are an added bonus for our retail clients as we always push publishers for more precise targeting based upon user behaviors," said Jenny...

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    Who is watching Facebook Watch? Over 400 million people spend at least one minute on the social network's video platform each month, with more than 75 million people doing so each day, Facebook revealed. Those 75 million daily visitors spend an average of more than 20 minutes on Facebook Watch, according to the social network....

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  • 12/13/18--08:01: The 25 Best Ads of 2018
  • It's that time. We're looking back at the best ads of 2018, a year when marketing truly ran the full spectrum, from silly and sarcastic to weighty and wonderful. With all the industry hand-wringing of late about whether creative agencies are a dying breed, one might have expected a drought of ambitious advertising in 2018....

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    Mobile attribution and data analytics company AppsFlyer released its latest State of Gaming 2018 report, analyzing current marketing trends across various mobile game categories. The report analyzed 2.1 billion non-organic installs from 5,500 applications throughout 2018, and it broke gaming apps down into four major categories: Midcore & Strategy, Casual, Hyper Casual (apps with at...

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    How is Aviation Gin made? Probably not the way Ryan Reynolds tells it, but it's still worth taking the time to watch his new explainer on the spiritually cleansing process behind the spirits brand he bought an ownership stake in early this year. In a new clip, Reynolds continues to leverage his combination of star...

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    To promote Sony's new animated film, Spider-Man: Into the Spider-Verse, Synchrony Bank and Giant Spoon were inspired by the history of the superhero character. The result? An immersive, augmented reality experience. Guests enter a faux Bridge Street subway station in the Dumbo neighborhood of Brooklyn and, after walking through a subway car, are transported into...

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    The next time you're about to get into a Lyft, pay attention to how you respond when the driver asks your name. I'm willing to put $5* on the fact that a good 90 percent of the time, you probably just say "yep." You likely don't say, "correct, that is my name" because let's face...

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    While most experiential marketing activations provide valuable opportunities for brands and consumers to connect in a real-time setting, the ones that fail generate the lion's share of attention and create unnecessary fear around high-profile events. In order to begin a new project with your best foot forward, marketers must do recon on the program, client...

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    Pinterest shared the 2019 version of its annual Pinterest 100 list, which highlights emerging trends on its platform for the coming year. More than 250 million monthly users come to Pinterest, with over 175 billion ideas saved to some 3 billion boards to date, a spokesperson said. Pinterest also shared examples of brands finding inspiration...

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    Nestled inside New York City's bustling Bryant Park Holiday Village (an annual holiday market filled with booths from local food vendors and other small businesses) you'd expect to see a lot of tourists and locals strolling among the shops, picking up holiday gifts and maybe stopping for a few tours around the ice rink. What...

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    Instagram users can now add an interactive countdown sticker to their Stories to help track how much time is left until events like vacations. The countdown sticker is available via the sticker tray in the application's Stories camera, and customization options include name, date/time and color. Followers who click the arrow in the corner of...

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    After a story in Fast Company detailed digitally native razor darling Dollar Shave Club's continued relationship with Fox News firebrand--and Michael Cohen client--Sean Hannity, Twitter users were not shy in voicing their disapproval. And, in multiple instances, they cancelled their subscriptions to join rival razor clubs like Harry's. According to the report, which posted at...

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    Fiat Chrysler Automobiles completed a six-month review of its U.S. media business by awarding responsibility for the company's most important global market to Publicis Groupe's Starcom, according to parties familiar with the matter. The assignment encompasses media buying and planning for all of Fiat Chrysler's brands, which include Jeep, Chrysler, Dodge and Ram. The other...

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    Peak TV has peaked yet again. The number of original scripted TV series this year jumped to 495--just barely missing 500--as the annual output from streaming services surpassed the tallies from broadcast and basic cable for the first time. According to new data from FX Networks Research, 160 streaming series aired this year, compared to...

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