The Russian troll farm responsible for running disinformation campaigns intended to influence the 2016 presidential election reached more people on Instagram than on Facebook, and Russian-government-linked accounts are still spreading disinformation on both of the platforms at even higher rates than before the 2016 presidential election, two reports released Monday found. The reports showed that...
Russian Trolls Used ‘Digital Marketing Best Practices’ to Sow Discord, Senate Reports Find
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Les Moonves Fired For Cause By CBS, Won’t Receive $120M Severance
Former CBS chairman and CEO Les Moonves will depart the company without his $120 million payout, the CBS board of directors said Monday night. Moonves, who had led CBS since 2007, left the company in September after he was accused by 12 women of sexual harassment and intimidation in two New Yorker articles published in...
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Reebok Is Seeking a New Global Creative Agency of Record
Reebok has launched a global creative agency review in its latest effort to shake up its marketing around the world. The company will end its relationship with Venables Bell & Partners, which has been creative AOR since winning the business away from DDB in 2014. The news comes eight months after Melanie Boulden joined as...
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Dentsu Aegis Network Acquires Digital Marketing and Commerce Agency Digital Evolution Group
Dentsu Aegis Network has acquired digital marketing and commerce agency Digital Evolution Group (DEG). DEG will partner with Isobar to become DEG, Linked by Isobar. The new offering is designed to help strengthen Dentsu Aegis' growth strategy in the U.S. Financial terms of the deal were not disclosed. "The synergies between DEG's and Isobar capabilities,...
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It’s Official: Die Hard Is ‘The Greatest Christmas Story Ever Told’ in Fun New Blu-ray Trailer
We all know Die Hard is a Christmas movie. We. All. Know. This. But just to make it absolutely clear, Fox Home Entertainment has rolled out a festive edit of the action classic's trailer, this time selling it as a fun-filled romp packed with yuletide spirit. Why now, three decades after it premiered? Because you...
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Blippar, a Pioneer of Augmented Reality, Is Going Out of Business
One of the pioneers of augmented reality is going out of business. Blippar, a London-based AR firm, has entered into administration--the British equivalent of filing for bankruptcy in the U.S.--and plans to lay off its entire workforce. The company cited an investor battle over whether to raise additional funds to grow its business-to-business division. (Blippar...
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Facebook Detailed the Results of a Civil Rights Audit Led by Laura Murphy
On the same day that the NAACP kicked off a seven-day boycott of Facebook and Instagram due to its data and privacy issues and their impact on African Americans, the social network released the results of the civil rights audit it has been conducting over the past few months. The NAACP is leading #LogOutFacebook, starting...
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Laverne & Shirley Star and Director Penny Marshall Dies at 75
Penny Marshall, whose successful Hollywood career took her from hit sitcom star to a director of blockbuster films, has died at 75. Marshall died Monday night from diabetes-related complications. She began her career as an actress, most memorably in Laverne & Shirley, where she played Laverne DeFazio, who toiled in a Milwaukee brewery alongside friend...
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Sheryl Sandberg Says Facebook Needs to Do More to Protect Civil Rights
A day after the Senate Select Committee on Intelligence released two reports showing how Russian trolls targeted black Americans on Facebook and Instagram, Facebook COO Sheryl Sandberg released an update to an ongoing civil rights audit and said that the company was "committed" to addressing issues of discrimination and election interference on the platform. Facebook...
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Twitter, The Football Association Created a DM Bot to Deliver Emirates FA Cup Video Highlights
Twitter teamed up with The Football Association in the U.K. to create a direct message bot that will deliver video highlights to fans outside of the U.K. during the Emirates FA Cup soccer tournament. Fans in over 10 markets--including the U.S., India, Thailand, Brazil, Egypt and Nigeria--who follow the Twitter accounts of Arsenal, Chelsea, Liverpool,...
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Agency Holiday Cards 2018: Inventive and Creative Send-Offs to the Year
It was a long year. Many agencies admit 2018 hasn't been too kind to advertising, but December tends to find them in mostly good spirits. Every year, as inevitably as cold weather and holiday specials, agencies vie to stand out with inventive approaches to the holiday card. Some agencies go for laughs, others good-natured cheer...
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OpenX Lays Off 100 as Part of Strategic Overhaul
Ad-tech company OpenX today confirmed it has laid off approximately 100 members of its global staff. The job losses are apparently the latest act in a strategic overhaul. The supply-side outfit announced the layoffs, which affect both its New York and Pasadena, Calif., offices and come as part of a global organizational realignment that began...
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WhatsApp Group Voice and Video Calls Can Now Easily Be Started From Group Chats
WhatsApp introduced a slight tweak within its group chat feature that makes it easier to people to start group voice or video calls. People on the messaging application can now open up the group chat for the group they wish to call (up to four simultaneously), tap the phone icon in the top-right corner, select...
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5 Major Brand Fails of 2018—and What Every Marketer Can Learn From Them
Ah, 2018--what a year! While we'd rather not relive any of the events (this year felt like an eternity, huh?), let's take a moment to examine a few of the biggest brand blunders of the year to figure out what went wrong--and what other companies can learn from their mistakes. Starbucks A sign announces Starbucks'...
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Petco Adopts Anomaly as Its Creative Agency of Record
Petco, where the healthy pets go, announced today that it has selected a new creative agency of record following a review sparked this fall. MDC Partners-owned Anomaly will take on the account, effective immediately. Anomaly will lead the pet supplies retailer's marketing and "brand transformation" strategy, while being tasked with "delivering bold creative ideas and...
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Competition Comes to Snapchat in the Form of Lens Challenges
Snapchat users can now take on other Snapchat users with Lens Challenges, a new feature that debuted on the messaging application Wednesday. Lens Challenges invite people on Snapchat to create and send Snaps that use a Lens based on topics including songs, dances, holidays and events. The feature debuts by encouraging Snapchatters to sign along...
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Pfizer and Glaxo Are Teaming Up to Create a Massive New Over-the-Counter Business
Today, Pfizer and Glaxo--also known as Pfizer Inc. and GlaxoSmithKline PLC--announced they will be merging their consumer healthcare businesses to create a massive new venture. In doing so, Pfizer and Glaxo are creating the globe's largest consumer healthcare goods company, with over-the-counter brands like ChapStick, Advil, Emergen-C and more under its umbrella. The plan is...
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D.C.’s Attorney General Is Suing Facebook for Its ‘Misleading’ Data Practices
Washington, D.C.'s attorney general, Karl Racine, is suing Facebook over its user data collection and protection practices. The lawsuit, filed today, alleges that the Menlo Park, Calif.-based company failed to protect users' personal data from abuse. The AG's office said nearly half of the district's residents had their data exposed and manipulated during the 2016...
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Why Seventh Generation Got Maya Rudolph to Sing a Song About Vaginas
In recent years, Maya Rudolph has found strange yet compelling ways to tout Seventh Generation's use of natural products. Now, the company is deploying Rudolph to help destigmatize the word vagina (with the actress and comedian behind a drum set saying the word repeatedly) while also pitching its period-care products. The new work from 72andSunny...
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Google May Be Biased—but Not in the Way Trump Thinks It Is
A week after a House Judiciary Committee hearing on search engine bias, Donald Trump was still crying wolf on Twitter, alleging tech companies like Google and the very platform he tweets upon favor his political rivals. According to data from analytics firm Brandwatch, Trump has tweeted about bias at least 25 times since taking office....
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