There's a reason why all the digital platforms and tech giants are prioritizing TV. It's a time-tested medium that drives results for marketers while engaging consumers through sight, sound and motion. But brands need their marketing dollars to work harder. They are working with fewer, more strategic partners, and driving performance and results is as...
How Using Addressable TV Can Reduce Repetitive Ads
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Adweek’s 25 Most Popular Brand Marketing Stories of 2018
In 2018 brands were on a mission to connect with people more than even. Sometimes brands (hey, Nike) felt it best to take a stand for an important issue or cause, while others used their creative prowess to make stunning ad campaigns that you could watch over and over again--think Apple's HomePod ad. Then there...
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The Top 10 Changes to Come to Marketing and Technology, According to Marketers
This past year was the year of GDPR, Facebook breaches, the decentralized web and blockchain, to name a few. These topics will no doubt remain relevant in 2019, but we asked marketers how they see these themes evolving and what else they think is on the horizon. Here are their top 10 predictions for data,...
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7 New Year’s Eve Episodes to Stream on Netflix
New Year's Eve is the perfect time to get dressed up in your fanciest outfit, pop open a bottle of champagne, and celebrate the end of the past 12 months while getting ready to ring in Jan. 1. You might be thinking about heading out to a jam-packed public event or perhaps you're going to...
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How the Advertising Landscape Will Continue to Evolve in 2019
Advertising has historically been powered by media. While this is still the case, technology is increasingly at the industry's center of gravity. This shift, along with outside influences ranging from the economy to politics, has brought the industry to a pivotal moment. Everything from how and where we connect with consumers to the architecture of...
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How Brands Can Navigate a Video World of Celebrity Creators
The story of YouTube is one of continuous reinvention. From the early days of chaos and cats to the wave of viral videos to the rise of a new type of entertainment personality, the platform has kept its audience enthralled by refusing to stand still. For brands and marketers, however, this constant shapeshifting has presented...
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YouTube: Here’s How to Mute Notifications in a Chat
Did you know YouTube allows you to turn off notifications for individual chats? Our guide will show you how this is done. Note: These screenshots were captured in the YouTube application on iOS. Step 1: Tap "Inbox" at the bottom of the screen to go to your message inbox. Step 2: Tap the chat you...
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The Internal Components That Make a Successful Brand Reinvention
When Dunkin' announced they were dropping the "Donuts" from their name this past September, they were taking a page out of a longstanding brand playbook for brand reinvention: new agency, new logo, new creative campaign, new product focus. Congratulations, you've reset consumer expectations and set the stage for a new wave of growth and prosperity....
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3 Major Ways Agency Culture Will Change in the New Year
Diverse teams slouching in couches around the coffee machine playing games is what you can expect when it comes to workforce and workplace in 2019. Does it sound like unserious coworkers to you? Don't worry. It's how your agency will get the most out of your talents and keep internal team pressure high on deliverables...
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Digital OOH Will No Longer Be a Niche Specialty in Marketing
There are plenty of good reasons to be bullish about digital-out-of-home (DOOH) in 2019. For one thing, this dynamic emerging media category is on track to more than double its total market value from $12.5 billion in 2016 to $26 billion by 2023. Even better, 60 percent of media planners report including DOOH in their...
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How Instagram Analytics Can Help Boost ROI in 2019
Your Instagram analytics are a gold mine of valuable insights about your audience, your content performance and the effectiveness of your business' marketing strategy. But many brands don't maximize on all this information or use it strategically when it comes to growing their business online. To help you strategize for 2019, we're looking at three...
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MDC Partners Names New Executive Leadership Committee Ahead of Planned 2019 Sale
MDC Partners has officially moved into a new leadership phase ahead of widely reported plans to complete a sale of all its assets at some point in 2019. In a little-noticed SEC filing that went live last Friday, the ad agency network announced that now-former CEO Scott Kauffman, whose departure was first announced in September,...
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It Was a Strong Social December for the NHL’s Pittsburgh Penguins, Toronto Maple Leafs
The Pittsburgh Penguins and Toronto Maple Leafs turned in strong performances on Facebook, Twitter and Instagram in December, according to social marketing firm Unmetric. The Penguins had the most engagement on Facebook among National Hockey League teams for the month, as well as the most likes on Facebook and Twitter. Meanwhile, the Maple Leafs led...
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Lessons Marketers Can Learn From Comedians About Branding
Comedians are unsung heroes of society. Their work keeps us humble, grounded and helps us see certain issues from a different perspective, all while putting a smile on our faces. Comedians and video marketers have more in common than you might think. Both need a recognizable voice, awareness of current events and a granular understanding...
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The Golden State Warriors and Los Angeles Lakers Continued to Pace NBA Teams on Social
West Coast bias reigned when it came to National Basketball Association teams on Facebook, Twitter and Instagram in December. Social marketing firm Unmetric found that the Golden State Warriors led NBA clubs in Facebook and Instagram likes last month, as well as Instagram comments. Meanwhile, the Los Angeles Lakers topped Twitter in likes and had...
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AT&T Shows What’s Wrong With Settling for Just an ‘OK’ Network
Oftentimes just OK is just not an option. AT&T's "Just OK Is Not OK" campaign, which is centered around a series of humorous broadcast ads voiced by Lena Waithe, demonstrates the importance of not settling for just OK. In "Tattoo," for example, an artist tells a man getting his first tattoo that he's "one of...
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Equinox Uses Artful New Short Film to Reclaim Its Status as the Original Lifestyle Brand
New year, new you, new Equinox campaign. The lifestyle brand typically capitalizes on the start of a new year, when people are set on making resolutions like getting into shape and going to the gym, to launch a striking ad campaign. For 2019, Equinox is taking a slightly tamer approach with a short film that...
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Mar Tech and Data Dominated M&A in 2018 as Traditional Agency Acquisitions Slowed
Consulting firm R3's mergers and acquisitions report for 2018 shows a rise in mar-tech and data buys and a decrease in those targeting agencies. The report's 15 "big spenders" last year were also less traditional, with "mar-tech companies and unconventional buyers," such as Adobe and Alibaba, leading the total 465 deals worldwide. R3 still classified...
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CBS’ Ratings Deal With Nielsen Expires, Complicating Network’s Advertising Buys
A day and a half after CBS and Nielsen's contract expired, the companies still haven't agreed on a new deal--and buyers told Adweek they are trying to determine how the dispute will affect their current ad inventory on the network. CBS and Nielsen have been negotiating for six months on a new contract, but failed...
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Here’s What 7 Cannes Lions Jury Presidents Will Look For in 2019
While it's yet to be seen how specific industry predictions will present themselves at the Cannes Lions this June, it's clear that this year's jury presidents have their eyes, ears and brains trained on what could emerge as Grand Prix victors. Listening to jury presidents share their experiences with their judging colleagues during the festival...
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