McCann Health, the global healthcare division of IPG's McCann Worldgroup, has hired Matt Eastwood to serve as chief creative officer across its 60 offices in 20 countries around the world. Eastwood was most recently worldwide CCO at WPP's J. Walter Thompson before parting ways with the agency as it very publicly announced it would be...
McCann Hires Former J. Walter Thompson Creative Chief to Lead Global Healthcare Network
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Twitter: Here’s How to See the Latest Tweets First
Twitter recently brought back the ability for iOS users to view their timeline in reverse chronological order (to see the latest tweets first), rather than seeing "the best tweets" first. Our guide will show you how to switch your timeline to this reverse chronological order. Note: These screenshots were captured in the Twitter application on...
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Pinterest’s Jon Kaplan Pins 3 Marketing Predictions for 2019
Pinterest global head of partnerships Jon Kaplan shared three changes that he sees coming to marketing in 2019. Kaplan wrote in a blog post that he believes brands will move more ad dollars to contexts and environments that make people happy, adding that people are prioritizing time with people they love and products they feel...
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MightyHive’s Co-founders Are Joining S4 Capital’s Board
MightyHive co-founders Pete Kim, CEO, and Christopher S. Martin, COO, will join the board of Sir Martin Sorrell's S4 Capital, signaling the direction that the "new age/era" digital advertising and marketing services company plans to take. S4 Capital purchased the programmatic specialist company in December 2018, with MightyHive co-founders now joining the board of the...
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Cadbury Will Hide Its Eggs in Other Brands’ Ads and Challenge Fans to Hunt Them
Most brands just want you to watch their ads. Cadbury wants you to watch everyone's ads. That's because the Mondelez-owned U.K. chocolate brand will be hiding its famous Cadbury Creme Eggs in print, outdoor and TV ads across Britain in the weeks leading up to Easter. Viewers who spot these rather literal Easter eggs and...
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With One Month Until the Super Bowl, CBS Is Quietly Racking Up Robust Big Game Ad Sales
Super Bowl LIII is exactly one month away, and even though CBS has been unusually quiet about its Big Game ad sales this year--now that former chairman and CEO Les Moonves is no longer around to tout his company's progress during earnings calls and other public appearances--the network's haul is expected to be as robust...
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DoorDash Jumps on the Autonomous Delivery Bandwagon
Delivery company DoorDash is partnering with self-driving car company Cruise to test food and grocery delivery early this year via an autonomous vehicle in San Francisco. A rep said the company will start with one vehicle and add "several more" over the next six months. The vehicle will deliver to customers who have opted in...
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Vice-Owned Virtue Names New Creative Lead, Moves Beyond Parent Company’s Cultural Cred
Virtue wants brands around the world to know that it's no longer one with Vice. Just over one year after officially consolidating its marketing divisions under one umbrella, folding the Carrot brand and parting with CEO Mike Germano, the still-young media company's ad agency promoted Cameron Farrelly to the role of North American chief creative...
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Here’s How Messaging Is Positioned to Dominate in 2019
Messaging is the most frequent digital activity that a person does, period. In 2018 alone, the four largest mobile messaging apps (WhatsApp, Facebook Messenger, WeChat, Viber) held 4.1 billion combined users, surpassing 3.4 billion users on the four largest social networks (Facebook, Twitter, Instagram, LinkedIn). We also have seen growth in categorical messaging platforms in...
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This Self-Aware McDonald’s Ad Knew Exactly What You Needed on New Year’s Day
There are many ways to cure a hangover ... and some are actually backed by science. Hydration, supplements and a little "hair of the dog" appear to be some proven methods--as is eating a good breakfast. Of course, topping the list is limiting alcohol intake in the first place, but on New Year's Eve, let's...
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Snack-Wielding Robots From PepsiCo Are Invading the University of the Pacific
In days of yore, peckish college students had to physically seek out sources of sustenance. No more: Food giant PepsiCo announced it is bringing a fleet of self-driving robots to the nearly 5,000 students at the University of the Pacific's Stockton, California, campus. The robot, Snackbot, hails from robotics company Robby Technologies, and will include...
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Intuit Brand TurboTax Announces Its Return to the Super Bowl
TurboTax has confirmed that it will return to the Super Bowl in 2019. CBS is selling ads for the Feb. 3 broadcast of Super Bowl LIII for just north of $5 million for 30 seconds of air time. At this time, the brand has not shared any details about the ad concept, length or what...
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72 School Buses Became a Mile-Long Moving Billboard About the Scope of Human Trafficking
Atlanta is used to traffic logjams, but at least this one was for a good cause. A caravan of 72 school buses formed a mile-long billboard earlier this week to raise awareness of Georgia's massive number of children sold into sex slavery each year. Created by BBDO Atlanta and PR firm Porter Novelli for the...
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New Year, New Teammates: NFL Announces Partnerships With Caesars Entertainment and Intuit TurboTax
The NFL is ringing in the new year with two groundbreaking partnerships. On Thursday, the organization announced its first casino sponsor, Caesars Entertainment, and on Friday, it named Intuit TurboTax Live as the debut presenting sponsor of both the AFC and the NFC Championship games. The Caesars partnership will debut with the 2019 playoff season,...
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Consumers Have Made Their Needs Loud and Clear, yet Brands Keep Missing the Mark
In a fast-paced, competitive landscape, brands are doing everything they can to stand out and connect with the new consumer. But how many brands are actually reaching the consumer in a meaningful way? Havas recently put out a brand survey that sheds light on a disturbing reality. After surveying 1,500 global brands and more than...
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Twitter and the College Football Playoff Huddled Up for National Championship Weekend
Roll Tide or Tiger Rag? Twitter has got you covered either way for Monday's College Football Playoff National Championship game Monday night at Levi's Stadium in Santa Clara, Calif. David Herman of Twitter's sports partnerships team said the social network works closely with the CFP committee and college football's top teams throughout the season, adding,...
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Audi Will Showcase Its E-tron Models With an ‘Electric’ 60-Second Super Bowl Spot
Mark off another car brand advertising during the Super Bowl this year. Audi announced today that it will run a 60-second spot during the second quarter of the game, airing on Feb. 3 on CBS. This will be the auto brand's 10th time in the Big Game. The ad, which will once again be created...
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Ellen DeGeneres Wants Kevin Hart Reinstated as Oscars Host
The job of Oscars host has been vacant since Kevin Hart stepped down almost a month ago, after his years-old anti-gay tweets resurfaced. Due to the efforts of Ellen DeGeneres, herself a former Academy Awards emcee, Hart's replacement as Oscars host may very well be ... Hart himself. During an interview with Hart on her...
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This Ad Marketplace Uses Packages as a Prime Advertising Space
Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school tactics, like package ad inserts. UnDigital, a package insert advertising marketplace, is tapping into marketers' concerns over some of the unsavory areas of digital, and helping both retailers and advertisers meet...
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Bipartisan Legislation Aims to Protect US Tech Against Foreign Theft
Two top senators are hoping new bipartisan legislation will send the White House a message that it isn't doing enough to protect U.S. trade secrets from being stolen by China and other countries. Today, Sen. Mark Warner, D-Virginia, and Sen. Marco Rubio, R-Florida, introduced a bill to create an office tasked with coordinating public-private strategies...
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