Facebook Watch is the exclusive livestreaming platform for HFPA Presents Globes Red Carpet Live, the official red-carpet pre-show for the 76th Annual Golden Globe Awards. The Hollywood Foreign Press Association and Dick Clark Productions detailed their Golden Globes initiatives with Facebook and Instagram in a press release Friday. The event will air on NBC Sunday...
The Golden Globes Red Carpet Preshow Will Livestream Exclusively on Facebook Watch
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Exploring How Neuroscience Can Affect a Marketing Strategy
Even in an era of infinite digital metrics, publishers and brands are still faced with an age-old problem: It's hard to measure how your content affects people. Mention ROI, and most brand marketers go white from memories of a budget meeting gone wrong. Impressions, page views, shares, scroll depth, time spent, brand lift: The best...
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How Worried Should You Be as Brands, Governments and Law Enforcement Embrace Facial Recognition?
In 2017, nearly 17 million Americans had their identities stolen. If they followed the Federal Trade Commission's recommended 40-page recovery process, they had to contact the companies where fraud occurred; place fraud alerts with credit bureaus; review their credit reports; report the identity theft to the FTC and their local police departments; close new charges;...
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Adweek Acquires CMO Moves LLC to ‘Build Deeper Relationships’ With Brands
Adweek will announce Monday that it has acquired CMO Moves LLC, otherwise known as Marketer Moves, a company that launched at the beginning of last year to provide industry insights from CMOs. Financial terms of the deal, which was finalized Jan. 1, were not disclosed. Marketer Moves founder Nadine Dietz will take on the title...
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Electric Scooters Are Remaking Mass Transit While Driving Profits for Service Providers
If you've been to a major American city in the past year, you've noticed it: sidewalks strewn with discarded pay-per-use electric scooters. Riders seemingly drop them to the ground as soon as they're done with them, no matter where they are. It's kind of like a parade of visitors coming to your house and throwing...
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Infographic: How Brands Can Make the Most of Their Subscription Services
From beauty boxes to streaming platforms, subscription services are becoming part of the norm. But with more services to choose from, how can brands make their subscription offerings stand out? New research from digital marketing company Digitas sheds light on what keeps subscribers around (49 percent said access to a large selection) and what makes...
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Editor’s Letter: Our Past Is Our Present, and Our Future
Welcome to 2019 and our first issue of the year, appropriately focused on the Consumer Electronics Show, which is where many brand marketers, media execs and creatives will start their year, looking through the prism of technology--tactically and strategically. What tools and capabilities do I need to get to where I want to be in...
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Watch the Batmobile Stop to Pick Up Groceries in Walmart’s Latest Spot
If you didn't know where Batman shops, you do now: He and celebrities like Slimer, Scooby-Doo, the Griswolds, Doc Brown and more--or, more specifically, their cars--make cameos in a new spot from Walmart promoting its free grocery pickup service. The campaign debuts during NBC's Golden Globes broadcast tonight and features familiar vehicles from movies and...
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Who Is Watching Whom: Are Regulations Keeping Up With Internet-Connected TVs?
Traditional television ad spend is down, indicative of the fact that the TV screen, which for so long was the epicenter of most homes in the U.S., is no longer king of the media jungle. And the numbers reflect this: Per eMarketer, mobile surpassed TV in terms of ad spend in 2018 with wireless devices...
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Pepsi and William H. Macy Created an Ad Homage to ‘Arrival’ for the Golden Globes
For decades, "Close Encounters of the Third Kind" was advertising's go-to flick for sci-fi parody. But perhaps there's a new contender for the crown? Pepsi's cinematic new ad that just debuted during the Golden Globes is a well-crafted homage to 2016's Arrival (whose star, Amy Adams, was nominated for a Best Actress Golden Globe in...
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HBO Upstages Golden Globes With Ad Showing New Game of Thrones and Big Little Lies Footage
HBO didn't win its first Golden Globe award until an hour and 40 minutes into the telecast, but the network managed to upstage the NBC ceremony before that by airing a Globes ad that featured new footage from several of its most eagerly-awaited shows this year, including the new seasons of Game of Thrones, Big...
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Thanks to a Camera Savvy Model, Fiji Water Became the Brand Star of the Golden Globes
A star was born at the Golden Globes--but it wasn't Lady Gaga. Instead, it was Kelleth Cuthbert, a model who spent the Golden Globes red carpet portion of the evening holding a tray of Fiji Water bottles. Given Cuthbert's prime position on the carpet, just behind the parade of stars posing for photos, she was...
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Men’s Health Company Roman Quickly Addressed a Potential Facebook Ads Violation
Social media experts and even the platforms themselves stress the importance of landing pages in campaigns by brands, but this might not be what they had in mind. Matt Karolian, director of new initiatives at The Boston Globe and general manager of the newspaper's marijuana project, shared the tweet below Sunday, depicting a sponsored Facebook...
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Not Into Sports Bars? You Might Prefer This ‘Reality Bar,’ Xfinity’s Spot for Reality TV Lovers
If the phrase "cabs are here" reminds you of the gym, tanning, laundry, Jersey stereotypes, or all of the above, then Comcast's Xfinity might have a marketing ploy that will pique your interest faster than you can say "Jerzday." To promote itself as a destination for some of today's most popular reality TV, the Xfinity...
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Jayanta Jenkins Joins HP as Global Executive Creative Director
Long-tenured agency and brand creative leader Jayanta Jenkins has joined HP as its global executive creative director. The role will see him work across all of HP's business units to develop continued continuity in the brand's communications. Jenkins will report to Karen Kahn, HP's chief communications officer. Jenkins, who started his career on the agency...
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Microsoft Reboots Its Look to Better Connect With Consumers
In November, Microsoft began unveiling the first phases of a major rebrand, starting with an overhaul of its entire suite of Office icons, followed soon after by a redesign of its Outlook email app. "It's the beginning of a larger set of guidelines," says Becky Brown, creative director at Microsoft. Designers and engineers from various...
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Long Seen as Tech’s Sleeping Giant, Microsoft’s Stealth Approach Is Starting to Pay Off
As children, we're told patience is a virtue, that slow and steady wins the race. But in Silicon Valley, where the "build fast, break fast" ethos guides companies, being a turtle is a sin. With this backdrop, Microsoft, that lumbering giant nestled among the forests of the Pacific Northwest, took the financial and tech worlds...
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What Ever Happened to Netscape?
Silicon Valley has always had sky-high ambitions--and the flameouts to match. Below, we examine the fiery fate of three of the original dot-com boom's most prominent companies: Netscape, Pixelon and theglobe.com. Netscape Industry watchers say Netscape died with its acquisition by AOL for $4.2 billion in 1999 (chronicled in the National Geographic series Valley of...
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National Geographic Dares to Think Outside the (Yellow) Box With Valley of the Boom
Matthew Carnahan cannot be accused of false advertising. The creator of Valley of the Boom, premiering Jan. 13 on Nat Geo, pitched the genre-bending scripted-and-documentary hybrid as a project that would elasticize and perhaps even traumatize the storied cable network. "I told them I was going to blow up their perfect gold box," Carnahan says,...
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Editor’s Letter: It’s Viva Las Vegas for Brands
For the brand marketers among the 180,000 attendees and more than 4,400 exhibiting companies making their annual march on Las Vegas, the Consumer Electronics Show is both a starting gun and FOMO-charged crucible. Hard on the heels of the holiday season, it's the unofficial start of the year and stepping off the plane at McCarran...
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