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Breaking News in Advertising, Media and Technology

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    Few brands have to simultaneously navigate how to talk to users as a brand and how to talk to other brands that want access to their users. But that's the position Spotify and Reddit find themselves in. That's why, ahead of the Jan. 8 kickoff of the Consumer Electronics Show in Las Vegas, where both...

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    Just when it seemed like Sears was finally going to be put out of its misery, a judge in U.S. bankruptcy court has reportedly given chairman Eddie Lampert's firm ESL Investments one more day to revise its $4.4 billion bid for what's left of the long-suffering retailer. Sears agreed to consider a revised bid from...

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    Roboticide or publicity stunt? You decide. On the eve of CES 2019--an event at which a laundry-folding robot has already made headlines and news of more human-like machines are surely to come--Russian robotics company Promobot says one of its autonomous robots was the victim of a hit-and-run. In a video posted to YouTube on Jan....

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    Verizon Media has kicked off 2019 with the announcement of a global native advertising deal with Microsoft in a partnership it claims demonstrates its commitment to provide unique media inventory to advertisers, including an emphasis on emerging channels. The multiyear partnership offers media buyers access to 20 percent more native ad inventory through Oath Ad...

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    Cond? Nast has named Whembley Sewell as its new executive editor for its LGBTQ+ brand, called them. Sewell will take over the reins after serving as channel manager at Teen Vogue. In her new role, Sewell will oversee all of the brand's editorial content and effectively replaces Phillip Picardi, who left Cond? Nast in the...

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    When Patrick O. Brown founded Impossible Burger seven years ago, his mission was simple: use technology to create a food product that tasted like meat but didn't come from animals. A year after launching the first version of the Impossible Burger, the former Stanford professor and biomedical researcher brought "version 2.0" to CES. Brown said...

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    When it comes to the intersection between tech and retail, there's no one-size-fits-all approach--especially for mobile. A new report from market research company GfK found that while a whopping 71 percent of millennials consider their mobile device to be their most important shopping tool, just 21 percent of boomers feel the same. "These findings highlight...

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    To state the obvious, CES is massive. If your brand is trying to make an impact at the biggest technology trade show on the planet, you're not alone. I've done the rodeo many times, launched products there with multiple companies and experienced all of the successes (and failures) of breaking through the CES noise. So...

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    Not even the Consumer Electronics Show can escape the effects of the ongoing government shutdown. Nearly a dozen government speakers, including Federal Communications Commission Chairman Ajit Pai and U.S. Secretary of Transportation Elaine Chao, will have to skip their speaking engagements at the annual tech convention this week in Las Vegas because of the shutdown,...

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    Facebook CEO Mark Zuckerberg would probably like to see his personal challenge for 2019 turn out a wee bit better than his personal challenge for 2018 ended up. Zuckerberg pledged in a Facebook post to hold a series of public discussions--on his Facebook or Instagram pages, or via other platforms--to discuss the future of technology...

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    Anheuser-Busch is planning its largest Super Bowl lineup ever this year. The company will tout five brands and seven products during the Big Game with a massive media buy of five-and-a-half minutes of airtime. The beer giant will feature Budweiser, Bud Light, Michelob Ultra, Stella and SpikedSeltzer during eight commercials--four 45-second spots, three 30-second spots...

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    Sexual wellness company Dame Products, which sells sex toys, is challenging the Metropolitan Transportation Authority (MTA) and Outfront Media after the organizations rejected the brand's first subway campaign for being too sexual, and for displaying sex toys. Dame Products co-founder and CEO Alexandra Fine said the brand first reached out to the MTA and Outfront...

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    The ability to purchase products gets easier every day. The process of going to a store, perusing products and checking out has been reduced to minutes by mobile phones and smart devices that can facilitate a purchase with a simple click or command. But as voice-powered devices become more ubiquitous, the act of browsing--whether aisles,...

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    Say what you want about the worlds of virtual reality and augmented reality--it's gimmicky, it's revolutionary, it's expensive. But while it's still too early to tell where it's going or how big of a phenomenon it'll be, the emerging medium clearly is not going to disappear anytime soon. At the 2019 Consumer Electronics Show this...

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    There's no one way to describe Adrian Parker. As the vp of marketing for Patr?n Tequila and Grey Goose Vodka, he leads the brand and digital experience for both liquor brands by day and makes music videos with his family by night. His high energy and creative spirit are contagious and have contributed to making...

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    Persil ProClean is returning to pro football's biggest night for the fourth consecutive year. The detergent brand will bring back The Professional, a pitchman who wants to help you clean your clothing, to the Super Bowl on Feb. 3 on CBS. A brand spokesperson confirmed to Adweek that it is returning to the Big Game...

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    U.S. retail giant Walmart announced yet another autonomous grocery delivery pilot--this time it's with last-mile vehicle company Udelv in Surprise, Arizona, which is just outside of Phoenix. This particular pilot will include one of Udelv's custom-built cargo vans, which the manufacturer says includes features like customizable cargo space for multiple orders. In a blog post,...

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    BuzzFeed News' show on Netflix, Follow This, isn't getting a second season. But in the cutthroat landscape created by digital publishers competing for attention, the news organization did manage to get the green light on other programs it developed for platforms like Facebook and Twitter. BuzzFeed News' partnership with Netflix was largely seen as an...

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    Twitter used CES to detail some new features it will begin testing, for both users and publishers. Karissa Bell of Mashable reported that Twitter will establish a beta program in the coming weeks for people who want to test its new experimental features, which could change the way conversations appear on its platform. One of...

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    In 2018, the Consumer Electronics Show faced charges of sexism after it failed to secure a single woman speaker for its keynote speeches over the course of the event. This year, those charges are again surfacing--and this time, it's because of a vibrator. In September, the Os?, a robotic woman's sex toy, was named an...

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