Food companies usually have the R&D department to thank for a product that wins its way into American stomachs. In the case of Campbell's Chicken Noodle soup, the thanks must also go a radio actor named Freeman Gosden. Don't know him? Well, if you lived in prewar America, you would. Gosden voiced the Amos character...
Campbell’s Chicken Noodle Got Its Name From a Flubbed Radio Show Line
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Infographic: Influencers Are Getting Brands More Sales Than Celebrities Are
Influencers have been a hot topic among marketers for years now, but using them has translated to more than just social engagement for brands, according to new data from consumer intelligence research platform CivicScience. In fact, 22 percent of respondents said they had purchased something because an influencer recommended it on social media. That's compared...
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This Musician Found a Community of Fans on Reddit. Now, He Leads Brand Strategy for the Platform
As a musician, Will Cady knows just how hard it can be to attract an audience. But on Reddit, Cady found himself a thriving community of fans who not only listened to and shared his music, but even went so far as to find him a new venue in 2013 when show plans fell apart...
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SpecialGuest Provides Brands a Cast of Creative Directors to Choose From
SpecialGuest spun off from sibling company 1stAveMachine as a distinct, separate offering over four years ago, with co-founder Aaron Duffy providing creative direction to clients. Since then, SpecialGuest has worked with brands including Google, Spotify, Squarespace and YouTube. SpecialGuest has branched out to offer the approach across a range of creative directors. Duffy likened the...
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Netflix Will Soon Cost You $1-$2 More Each Month
It will soon cost you more money to stream Netflix shows and movies like Stranger Things, The Crown and Bird Box. The streaming service is rolling out double-digit increases to all of its monthly subscription plans, which will result in price hikes of $1 to $2 per month. Netflix's most popular plan, which allows high-definition...
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Gary Cole, the Actor You Know From Everything, Is Now the Time-Traveling Spokesguy for Kabbage
Gary Cole plays a time-tripping spokesman who visits from 10 minutes in the future to illustrate how quickly and efficiently Kabbage can provide funding to small businesses. In the amusing 30-second spot below, we meet some business types in a warehouse, fretting over how to get quick cash for expansion. In pops Cole, as "10...
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Burger King Trolls President Trump, Plus How More Brands Are Responding to the Government Shutdown
Today marks day 25 of the 2019 government shutdown, making it officially the longest in U.S. history. As the days add up, more people's lives are being impacted, from government workers who aren't getting paid to brewers waiting on the FDA to people waiting in long airport security lines due to short staffing at TSA...
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What Marketers Can Learn About Taking a Stand From Gillette
You've no doubt already seen the furor around Gillette's "We Believe: The Best Men Can Be" spot. Just a day into its release, and it's attracted huge amounts of praise and criticism for its focus on bullying, the #MeToo movement and toxic masculinity. In the wake of #MeToo, masculinity has become an explosive topic both...
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Editor in Chief Adam Moss Is Leaving New York Magazine After 15 Years
New York Media editor in chief Adam Moss told staff today that he would step down at the end of March. Moss has been in the role for 15 years, a time in which he ushered in two redesigns of New York magazine, launched multiple organizations under the company's umbrella and made several important hires...
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CES 2019 Promoted the Idea of a More Collaborative Year for Programmatic
If the tone of CES is any indication, 2019 promises to be a more collaborative and positive year for digital advertising. At the event, Marc Pritchard put the state of progress as "largely finished with round one." The comment was specific to the industry's journey toward transparency, but aptly mirrored the spirit of every conversation....
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Seth Winter Will Oversee Sports Ad Sales for New Fox
Marianne Gambelli is setting her ad sales team for the new Fox, which will be the company spun off when the Disney-Fox deal closes. And she's tapped a familiar sports ad sales exec to head up the new company's sports ad sales team: Seth Winter. Winter has been named head of sports sales for new...
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Twitter Extended Its Latest Tweets Option to Android Users
Android users have finally gained admission to Twitter's latest tweets party. The feature was made available to iOS users last month, after being tested by the social network since October. Twitter tweeted Tuesday, "Android, we got you. Starting today, tap [the star icon] to switch between latest and top tweets." Android, we got you. Starting...
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Snapchat’s CFO Is Resigning After Less Than a Year
Snap Inc.'s chief financial officer is leaving after less than year in the role. According to a filing today with the Securities and Exchange Commission, Tim Stone is resigning to "pursue other opportunities." In the filing, the company said Stone isn't leaving because of any disagreement related to "our accounting, strategy, management, operations, policies, regulatory...
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Grindr Shuts Down Its Digital Magazine as (and Here We Go Again) It Pivots to Video
Social networking and hookup app Grindr is folding its digital magazine as it joins countless other publishers in a thankless pivot to video. Grindr launched the magazine, Into, about a year and a half ago as a way to reach LGBTQ readers with a following it had already attracted with the app. The Advocate first...
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How to ‘Botify’ Your Brand and Save It From Becoming Irrelevant
Web-only brands (often referred to as digitally native vertical brands, or DNVB) are the subject of a lot of controversy. On one hand, we've seen impressive exits for companies like Bonobos, but on the other hand, there has been a steady parade of failures in the subscription box sub-category of web-only brands. Birchbox is among...
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Doritos’ Super Bowl Spot Will Feature Chance the Rapper
The PepsiCo-owned chip brand Doritos is returning to the Superbowl in 2019, with a spot that will feature musician Chance the Rapper. The brand teased its partnership with the rapper in a tweet this morning: Our prediction for the big game? There's a chance things are gonna get hot. Stay tuned 02.03.19 #NowItsHot pic.twitter.com/ITkG5RAmGi --...
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Facebook’s Political Advertising Rules Are Coming to More Countries in 2019
Facebook is bringing the political advertising rules and tools it introduced last year in the U.S. and the U.K. to several countries that are holding significant elections this year. Paresh Dave of Reuters reported that the social network will extend its election-related initiatives to India, Nigeria, Ukraine and the European Union. Facebook told Dave it...
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Adobe Wants Consumers to Find the Perfect Shirt by Taking a Photo
Software firm Adobe came to the NRF's annual show earlier this week armed with a slew of product enhancements focused on what it calls customer experience management (CXM)--including some new visual search functionality for fashion retailers in particular. This tool allows retailers to easily add functionality to their websites so customers can upload photos of...
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New York Media Names David Haskell Editor in Chief
New York Media editor in chief Adam Moss told his staff Tuesday that he'd be leaving and a little more than 24 hours later, his successor was named. David Haskell, who has worked at the company since 2007, will formally take over the role April 1. Haskell, 39, will oversee New York Magazine and sister...
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Fiverr’s Ads, Meant to Celebrate the Gig Economy, Also Keep Fueling Its Critics
Fiverr just can't seem to get its marketing right--try as it might. Despite hiring a new agency, Mekanism, and this year launching a new campaign following backlash over its portrayal of freelancers as gleefully overworked, the online marketplace for the gig economy has again drawn ire for some of its latest outdoor ads. The left...
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