Whether it's from a desire to escape the anxieties of modern life or simply an artistic form of nostalgia, the visual techniques of the recent past are now helping define the look of the present. In Shutterstock's annual Creative Trends report, the stock art service analyzes billions of searches for images, videos and music to...
3 Retro Design Themes That Are Suddenly Resurgent in Modern Culture
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Google Is Expected to Get Hit With a Third Antitrust Penalty
The European Union is expected to soon announce another antitrust fine against Google--this time related to its AdSense advertising platform, according to a report from Bloomberg. Commissioner Margrethe Vestager, who heads up EU competition policy, is expected to soon announce a fine for the AdSense product, sources told Bloomberg Thursday evening. It's unclear when exactly...
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McCann Ends 4-Year Battle Over U.S. Army Contract
More than four years after the U.S. Army first announced that it would be reviewing its advertising business in November of 2014, McCann has dropped its final legal fight against the government, withdrawing a protest filed in the U.S. Court of Federal Claims to contest the Army's decision to choose Omnicom's Team DDB as agency...
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Facebook Is Testing LOL, a Video Feed of Memes, to Try to Win Back Teens
Facebook is taking another step to stem the tide of teens leaving its platform with its test of LOL, a feed of memes in the form of videos and GIFs. A spokesperson for the social network said, "We are running a small-scale test and the concept is in the early stages right now," declining to...
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OK, Lil Jon Heads to His Local Diner in Pepsi’s Super Bowl Teaser
Lil Jon likes to serve his soda old school style. PepsiCo has enlisted the Atlanta rapper behind early '00s "crunk" hits like "Turn Down for What" and Usher's "Yeah" for the last entry in its trio of Super Bowl spots, this one promoting the classic soda itself. It follows trailers for ads focused on the...
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Michael C. Hall to Star in Skittles’ Tangy and Colorful Broadway Revue
Though actor Michael C. Hall is best known for TV roles like serial killer Dexter and the closeted funeral director David Fisher on Six Feet Under, his career actually began in the theater--notably, in musicals including Cabaret and Chicago. It's a good thing, too, since Hall's latest role will be dancing and singing about Skittles...
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4 Ways to Keep Customer Data Secure on Social Media
Customer care through Facebook, Twitter and other channels has changed the way consumers interact with brands through every step of the customer journey. It was recently found that 93 percent of brand tweets are 1:1 interactions with customers, which means only 7 percent of brand tweets are traditional marketing content. Meeting customers where they are...
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How Brands Can Navigate Successfully Through a Rebrand
What do WW, Dunkin' and Apple have in common? The connection between fitness, coffee and the technology company may not be obvious at first, but once you go back in time, you'll know right away. Previously known as Weight Watchers, Dunkin' Donuts and Apple Computer, each of the three companies found themselves needing a name...
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Kristin Chenoweth Teaches Dogs to Bark the Avocados From Mexico Jingle in Super Bowl Teaser
Avocados From Mexico's Super Bowl teaser has gone to the dogs. Actress Kristin Chenoweth stars in the 15-second teaser, alongside three pups, who she tries to teach to bark the trade group's signature jingle. The teaser is the first Super Bowl creative for the trade group from Energy BBDO, following an agency consolidation last year....
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Brands Need to Bite the Bullet and Address Screwups Rather Than ‘Catfishing’ Consumers
Did you know that August was Catfish Month? The designation was originally conceived to honor the hardworking catfish farmers of America, but "catfish" has taken on a whole meaning in the age of social media. Nowadays, a catfish more commonly refers to an individual who assumes another identity online and uses it to lure an...
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The YouTube Works Awards Program Will Highlight Effective Ad Campaigns
YouTube teamed up with data and insight consultancy Kantar on YouTube Works, an awards program to highlight effective advertising content and campaigns on the Google-owned video site. Submissions will be accepted starting Monday and running through Friday, March 1, with winners to be revealed in late April. The winners will be selected by a panel...
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How to Turn a Cacophony of Content Into a Symphony of Sales
Imagine that a consumer is thinking of buying a new car. After Googling, YouTubing and checking social media, she keeps coming across the same model. There's an answer to every question she asks online about it and credible sources indicate that this is the car for her. While it might seem to the consumer that...
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Facebook: Here’s How to Share a Boomerang in Stories
Did you know that you can share Boomerang posts on Facebook Stories? Boomerangs are like animated GIFs, but instead of playing an animation in a loop, they repeatedly play an animation forward and backward. Our guide will show you how to share a Boomerang in Facebook Stories. Note: These screenshots were captured in the Facebook...
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Lovable NBA Legend Dikembe Mutombo Is Now a Brand Safety Firm’s ‘Chief Blocking Officer’
If you ran CHEQ, a cybersecurity outfit that blocks all manner of potential pitfalls for online advertisers, who immediately comes to mind as the perfect pitchman for your commercials? Why, Dikembe Mutombo, of course! What? You're not sure who that is? Well, the 7 ft. 2 in. Mutombo specialized in blocking shots during his 18...
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Pepsi Is Blanketing Coke’s Hometown With Ads as Atlanta Prepares to Host the Super Bowl
If there's one question that arouses more intense emotions than any other in Atlanta, it's likely this: "Is Pepsi OK?" In Coca-Cola's home turf, "Coke" and "soda" are synonymous, which isn't too surprising, given that the brand's relationship with Atlanta goes back more than 125 years. Pepsi certainly has a presence in the city, largely...
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Fate/Grand Order Was the Most-Tweeted-About Game in 2018
There were some 1 billion tweets about gaming worldwide in 2018, and Twitter shared a look at some of the topics that generated the most buzz on its platform last year. The countries and regions that tweeted the most about gaming in 2018 were: Japan U.S. U.K. France Korea Spain Brazil Canada Mexico Germany The...
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Little-Known Watch Brand Offers Conservative Rebuttal to Gillette’s ‘Best in Men’ Campaign
In a way unseen since Nike's controversial Colin Kaepernick campaign last year, P&G shaving brand Gillette all but dominated the cultural conversation last week with "We Believe," a digital campaign designed to update tagline "The Best a Man Can Get" for a new era by calling on men everywhere to address matters of toxic masculinity....
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WhatsApp Users Globally Can Only Forward Messages to 5 Conversations Simultaneously
WhatsApp began a test in July of limiting the number of people users could forward messages to, eventually capping that number at 20 globally and five in India due to both the climate in that country and the fact that people there used its forwarding features the most. This week, the limit that had been...
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Facebook Is Extending Its Test of a Petition Feature for Local Issues in News Feed
Facebook has been testing Community Action, a feature that enables people to share petitions about local issues on News Feed, in select U.S. markets over the past several weeks, and that test group is growing larger this week. People in the test group can create a Community Action containing information including the specific change that...
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Q&A: The Founder of Bombas on Why Brands Shouldn’t Think Too Hard About Competition
Does the world need a company that peddles $12 socks? That wasn't the question that Bombas founder Randy Goldberg initially asked himself. It was, rather: "How can we solve a societal problem?" Socks are the most-requested item at homeless shelters across the country, yet those same facilities can't accept used socks as donations (it's a...
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