Nothing ruins a festive mood like thinking about student loan payments. AB InBev brand Natural Light has found a sizable portion of its audience with drinkers in their early 20s (with whom it is better known as "Natty Light"), largely due to its low price tag. So it made sense that the brand would tackle...
Natty Light Is Back in the Super Bowl With a Regional Spot Promoting Its College Debt Relief Program
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Amazon Introduces Scout the Delivery Robot
Residents of an undisclosed neighborhood in Snohomish County in Washington state have started receiving packages from Amazon's Scout, an autonomous six-wheeled delivery system the company says is "the size of a small cooler." While it doesn't appear customers can specifically request delivery via Scout, Amazon said it is an option for some Amazon customers north...
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WPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Business
The agency fight for the U.S. Army's advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today, WPP's Possible officially withdrew its bid protest against the government from the U.S. Court of Federal Claims, meaning it will no longer contest the decision to award the account to...
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William Shatner On Being the Face of Pedego Electric Bikes
William Shatner, the Canadian icon best known for playing Captain Kirk in Star Trek, and the longtime brand star of Priceline.com, is lending his charismatic wit to a new company: Pedego Electric Bikes. In a series of three chucklesome ads, Shatner, in his common breezy, buoyant manner, discusses the perks of riding a Pedego bike...
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Andy Warhol Inspired Coca-Cola’s Pregame Super Bowl Ad, Which Champions Diversity and Inclusion
Coca-Cola is returning to the Super Bowl with a 60-second spot that will celebrate two brand values that the team at Coke has championed for its 130-plus year history--diversity and inclusion. For this year's Super Bowl spot (the brand's 13th consecutive Big Game ad) from Weiden + Kennedy, the brand looked to the legendary artist...
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Adam Scott and 2 Chainz Star in Expensify’s Super Bowl Teaser: A Music Video ‘You Can Expense’
Expensify is teasing its first Super Bowl spot with a humorous music video titled "Expensify This" starring Parks and Recreation actor Adam Scott and rapper 2 Chainz. Scott plays the head of finance for a record label, who asks the gathered, much-cooler-than-him musicians, including 2 Chainz, to remember to save their receipts for filing expenses....
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Kids Try to Make Sense of Shakespeare’s Oddly Negative Love Poem in This Adorable Jewelry Ad
Valentine's Day is mere weeks away. For those who celebrate, the imminent stress of securing the right reservation or finding the ideal gift are enough to make one forget that the day, at its core, is about celebrating love in its purest form. That's where the real beauty of the day resides. That said, jewelry...
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Want to Guzzle Some Ranch With Your Fellow Hidden Valley Superfans? These Ads Say Yes
There are some odd things that make their way through airport security, especially of the culinary variety. Depending on the city, you may see hipster donuts (Portland), hipster BBQ (Austin) or just ... hipsters (folk flying between Portland and Austin). Then there are the genuinely bizarre items like fully cooked rotisserie chickens, which make the...
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Layoffs Likely to Continue in This ‘Wrenching’ Period for Media Industry
It's been a little over three weeks into the year, and hundreds of journalists are either already without jobs or are on the cusp of losing them. Verizon Media, formerly known as Oath, will lay off 7 percent, or 800 employees, including HuffPost's entire opinion section. Gannett made cuts in local newsrooms throughout the country,...
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Yellow Tail Hops Back Into Super Bowl With Third-Consecutive Regional Ad
The Super Bowl might not seem like a natural fit for a wine brand, but Yellow Tail is returning for its third consecutive regional campaign. AB InBev, of course, has exclusive advertising rights for national broadcast, which prevents competition from other brands in the alcoholic beverages category. Deutsch Family Wine & Spirits brand Yellow Tail...
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Facebook’s Stand-Alone Moments App Will Experience Its Final Moments Feb. 25
Take a moment to bid farewell to Facebook's Moments stand-alone application, as the social network confirmed that it will be shuttered Feb. 25. Facebook introduced Moments in June 2015 as a way for people to consolidate and organize their photos from events by syncing photos taken by Facebook users to private folders and giving them...
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Frank’s RedHot Is Asking People to Put a Chili Pepper Emoji in Tweets During Super Bowl Ads
Frank's RedHot is the latest brand to circumvent spending over $5 million to air a Super Bowl spot. Instead, the brand will offer prizes to people who tweet about other brands' ads during the Big Game. The contest, #FrankSweepstakes, which will run on Twitter on Super Bowl Sunday from 3:30 p.m. to 11:59 p.m. ET,...
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Twitter Looks Back at the Patriots’ and Rams’ Seasons Prior to Their Meeting in Super Bowl LIII
The National Football League season reaches its end with Super Bowl LIII Feb. 3, and Twitter shared some data about the two teams who will be facing off: The New England Patriots and Los Angeles Rams. While the Patriots and Rams are facing off for the Vince Lombardi Trophy, neither club came close to claiming...
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Carl’s Jr. Reviews Creative Business, Splitting From Sister Brand Hardee’s
Less than a year after launching its first campaign from then-new agency partner Havas, Carl's Jr. has again placed its creative advertising business in review. A spokesperson for parent company CKE, which owns Carl's Jr. and sister brand Hardee's in addition to the Green Burrito and Red Burrito restaurants, positioned the review as an attempt...
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Fitness Shouldn’t Be Robotic, Michelob Ultra Says in Its Super Bowl Spot
Michelob Ultra unveiled the first of its two Super Bowl spots for this year. The 30-second ad from FCB Chicago uses robots as a metaphor for those who are so focused on their fitness journey that they don't stop to enjoy it--or a beer. "We're coming off a really big year for Michelob Ultra," said...
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YouTube AdBlitz Is Focused on Super Bowl LIII, But With an Eye Toward the Past
The 2019 edition of YouTube AdBlitz, the Google-owned video site's annual destination for all things related to Super Bowl ads, is embracing nostalgia as well as focusing on this year's ads. YouTube said it has seen searches for Super Bowl ads increase threefold over the past two years, and it shared these five examples of...
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Apple Made a Lovely Short Film About the Bonds of Family and Home in Rapidly Changing China
Connections to home can often feel like an anchor, one that grounds you to your roots but also occasionally feels like a weight that's a lot to carry when you'd rather wander free. In its new ad for the Chinese New Year, Apple follows up the tremendous success of its "Three Minutes" short film from...
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Digital Media First’s Offer to Acquire Gannett Is Just One of Many Things Wrong in Media Right Now
It has recently been reported that Digital Media First, a hedge fund-backed company owned by Alden Global Capital, made an unsolicited offer to acquire Gannett, the largest newspaper group in the U.S. based on circulation. Gannett owns 109 local newspapers across the country as well as USA Today. The hostile offer for Gannett was $1.36...
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Facebook Added a View Counter to Ticketing Pages for Events
Facebook rolled out a small tweak to its events feature for events where people can purchase tickets without leaving its platform. The Select Tickets on that screen now includes a counter revealing how many people have viewed that event's ticket page over a specific time period (say, the past three hours). A Facebook spokesperson said,...
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Tropicana, Oscar Mayer, H&M and More Partner With Kraft to Provide Donations for Federal Workers
As the federal government shutdown stretches on, Kraft is partnering with several brands to provide food and clothing to furloughed federal workers. Kraft opened Kraft Now Pay Later, a pop-up grocery store located at 1287 4th Street NE in Washington, D.C., on January 16. Four days later, the company took out a full-page ad in...
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