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Breaking News in Advertising, Media and Technology

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    London's Lucky Generals, a division of TBWA, has appointed its first CEO: Katie Lee, who most recently served as managing director of Y&R London before the WPP agency merged with VML to become VMLY&R. Lee had only taken up her position at Y&R London in July of last year. The merger, according to a statement...

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    This week Adweek brought together some of the biggest brand CMOs--from the leaders of Target and Hilton to GE and The New York Times--to talk about the challenges and solutions facing brand marketers today. During the half-day discussion we also heard from four next-gen founders who are challenging the status quo. Here are some of...

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    Car dealerships already had the ability to retarget visitors to their websites or applications via automotive inventory ads on Facebook and, starting Friday, those ads can do a lot more. Automotive inventory ads can now be used to target prospective car shoppers based on their visits to other pages, websites and apps from auto brands...

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    Facebook chief executive Mark Zuckerberg has plans to connect the messaging services of Facebook, Instagram and WhatsApp, a massive technical undertaking that could also have security implications for users of the different services, according to a Friday report from The New York Times. The plan will mean that the services will still operate as stand-alone...

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    With a wellness-themed lineup of matcha, rose, turmeric and charcoal-flavored beverages, Instagram star and millennial cult favorite Dirty Lemon has sold more than 2 million bottles in three years and snagged upwards of 100,000 customers, with 90 percent of its orders processed via text message. It's little wonder that the startup refers to itself as...

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    YouTube is tweaking its recommendations to reduce exposure to videos on what it called "borderline content and content that could misinform users in harmful ways." Over 200 million videos are recommended on YouTube's homepage every day, the company said in a blog post. The Google-owned video site offered as examples of content that could be...

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    The Illinois State Supreme Court has reversed a decision in the case brought by a mother against Six Flags after the amusement park captured her son's thumbprint without written permission, as required under the state's biometrics law. This reversal could significantly change how courts allow privacy claims to proceed even if plaintiffs cannot demonstrate they...

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    Despite what the National Enquirer said Hamilton creator Lin-Manuel Miranda did not direct Amazon's 2019 Super Bowl commercial--and, it appears, the ad may not focus on founder Jeff Bezos' spaceflight company Blue Origin. Instead, it will follow in the footsteps of its 2018 hit and relies on celebrity muscle to tout a presumably faux Amazon...

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    In case you haven't heard, there's a crisis of trust in media. Fake news issues aside, publishers are angry with and distrustful of tech platforms for making major changes that upended the entire digital media industry. Big tech platforms promised publishers reach and scale in exchange for giving away their content for free, a devil's...

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    Be smart about how you want to be dumb. That's the mantra Adam Calvert kept in mind while pitching last year's E*Trade Super Bowl commercial, "This Is Getting Old," which features a gang of retirement-ready folks still hustling as firefighters, DJs and Baywatch-inspired lifeguards. While many try to pull the heartstrings, Calvert, creative director Jeff...

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    There was a time when bone-crushing hits, acrobatic touchdowns and being the 12th man for the home team were enough to spur ticket sales, but the bar is much higher for sports fans today. That's in part because consumer electronics are so much better--you can sometimes even see blades of grass on high-definition TVs--but also...

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    A beer brand touting its disaster relief efforts. A car brand supporting gender equality. A vacation rental company pushing for diversity. Recent years have seen a rise in the number of brands aligning themselves with causes, a trend that has found its way into advertising's biggest night--the Super Bowl. Brands backed a cause in just...

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    Launched in 1989 as a small design firm, Brunner credits a willingness to embrace technology for its rise from relatively unknown to national prominence. But a provocative ad for 84 Lumber during Super Bowl LI certainly didn't hurt. The ad focused on the hot-button topic of immigration, even referencing a wall (sound familiar?), and it...

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    Advertiser spend for NFL games has been strong this season, though last year's Super Bowl was the lowest-rated Big Game telecast since 2009. And according to a new survey from consumer intelligence research platform CivicScience, fewer people are planning on tuning in this year than in years past as well. Just 33 percent of Americans...

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    One of the most important plays in football history was made on March 7, 1969, though it didn't take place on a field anywhere. It happened at the U.S. Patent and Trademark Office, where the claims examiners received registration No. 882283 from an office at 345 Park Ave. in New York: The National Football League...

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    In this short film created by French agency CLM BBDO for humanitarian group Care France, an African woman and teen girl take an early morning walk through their remote village to the local schoolhouse. This story, however, isn't as simple as it initially appears. Their brief journey through dusty streets into a small classroom subverts...

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    Facebook is forming an external oversight board of independent experts to review the social network's decisions on whether content should be removed. Vice president of global affairs and communications Nick Clegg introduced the draft charter (embedded below) for the oversight board in a Newsroom post, writing, "As we build out the board, we want to...

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    Members of the academic and research communities may soon gain access to Facebook's CrowdTangle content discovery and social analytics tool. Facebook acquired CrowdTangle in November 2016. Content from over 5 million public social accounts is surfaced via CrowdTangle, which uses real-time dashboards to track accounts, keywords, links and historical data and enables users to create...

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    Did you know that you can sync the contacts on your device with the Pinterest application to more easily find and message your friends on the social network? Our guide will show you how this works. Note: These screenshots were captured in the Pinterest app on iOS. Step 1: Tap "Saved" in the bottom-right corner...

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    Last week, Expensify revealed that rapper 2 Chainz and actor Adam Scott would star in its first-ever Super Bowl spot. Today, the expense management platform is dropping two versions of the ad--the 30-second one that will air during the game and an extended, 60-second version to run online only. The ad starts as a music...

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older | 1 | .... | 383 | 384 | (Page 385) | 386 | 387 | .... | 400 | newer


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