Twitch is a massive global live streaming platform and is quickly becoming one of the most effective influencer marketing platforms. Live streaming is the amalgamation of TV, digital, social, influencer and podcast marketing, providing marketers with a dizzying array of options. There are two unique benefits of working with streamers on Twitch that provide more...
6 Ways to Integrate Live Streaming Into Your Marketing Strategies
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Doritos Added Chance the Rapper’s Hip-Hop Spice to a Backstreet Boys Classic in Its Super Bowl Ad
Ever wish the Backstreet Boys had a little more spice? Today is your lucky day. Doritos is attempting to do just that with its 30-second Super Bowl spot (and an extended 60-second cut, which also dropped today). Doritos paired the boy band with Chance the Rapper for an odd, but strangely satisfying, hip-hop rendition of...
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Condé Nast Names 2 Agency Veterans as Creative and Strategy Leads for In-House Unit CNX
Over the last several months, publishing giant Cond? Nast (Vogue, Vanity Fair, The New Yorker, Wired, GQ, etc.) has rebranded its in-house agency CNX and strengthened that division by hiring top talent away from old-school ad shops. Former TBWA\Chiat\Day L.A. chief innovation officer John Deschner became managing director of the newly renamed unit last November,...
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Move Aside Influencers—Athletes Are Becoming the Faces of New Brand Strategies
Celebrity endorsements are by no means a new phenomenon. For decades, brands have been investing their marketing budget into celebrities and athletes all in an attempt to attract, engage and retain their audience's attention. Now, however, there seems to have been a shift in approach. Brands are no longer using such figures to simply catch...
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In Their First Film Together, Lenny and Zoë Kravitz Visit Their Family’s Bahama Roots for Tumi
Just days before her Super Bowl ad debut, Zo? Kravitz is also starring alongside her father, Lenny Kravitz, in a new campaign for luggage brand Tumi. The video launching the Alpha 3 collection features the father-daughter duo on a trip to the Bahamas, where they venture far from the usual tourist destinations to visit the...
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How Brands Can Navigate the Esports Space Like Seasoned Pros
Gaming is on track to become bigger than any other sport. In 2018, it's estimated that esports audiences will reach a global monthly total of 167 million people, larger than that of Major League Baseball and the National Hockey League. Unlike any other sport, esports audiences are young and digital, with 79 percent being under...
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Mr. Peanut Drives Like a Nutcase to ‘Save’ Alex Rodriguez in Planters’ Super Bowl Ad
Planters has gotten plenty of mileage out of its Nutmobiles since 1935, when the company first put a peanut-shaped car on the road to drum up attention. The enormous motorized legumes have since crisscrossed the country, popping up everywhere from the Macy's Thanksgiving Day Parade to fans' birthday parties. So it was probably just a...
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Casper’s Newest Product Release Is a Smartphone-Enabled Bedtime Light
Casper may have started as a mattress company, but since then, it's expanded into other areas of the sleep realm: bedding, bedroom furniture, pillows and even dog beds. But its latest product release is a new expedition for the brand as Casper's first to incorporate technology. Casper Glow, which launches today, is something of a...
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Avocados From Mexico’s 30-Second Super Bowl Spot Depicts a Bizarre Dog Show Where Humans are Competing for Guacamole
Roles have been reversed at a dog show--with the dogs showing off their humans, naturally--in Avocados from Mexico's 30-second Super Bowl spot. The ad, which stars actress Kristin Chenoweth, will air during the second quarter. "I know that fans really look forward to seeing Avocados From Mexico's Big Game ad," said Kristin Chenoweth, in a...
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Squarespace Is Sitting Out the Super Bowl This Year—But It’s Launching New Work Featuring Idris Elba
After five consecutive years in the Super Bowl, Squarespace finally chose 2019 to be the year it would sit out of the ad festivities. That hasn't stopped the brand from launching a major new marketing effort just days before the Big Game. Today the brand unveiled new work with actor, DJ, kickboxer, land-speed record holder...
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Bandersnatch Proved That Audiences Want to Engage and Have a Dialogue With Their Video Content
Looking beyond Bandersnatch, the expectation and demand for interactive TV is just starting. Netflix has already announced plans for more interactive TV shows, thanks to the Black Mirror episode's popularity with audiences. If you consider that Bandersnatch was a success with millennials and older generations who didn't even grow up with that much interactive content,...
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Adweek Brought Together Big Brand CMOs and Next-Gen Leaders to Talk Culture, Leadership and Growth
We hosted the first Adweek Symposium last week with a single goal: to bring together a diverse group of CMOs, CBOs, CEOs, innovators and Gen ZEOs to talk openly and candidly about what's working, what's not and what's possible for the current and future state of marketing. We opened the day with a lively panel...
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Domino’s Offers Rewards Points for Any Pizza You Eat, Even If a Competitor (or You) Made It
One thing is quickly apparent when you watch Domino's new ad starring its CEO, Ritch Allison: the margherita pizza with a rustic crust in front of him is definitely not from Domino's. That's because he's sitting in Atlanta's Antico Pizza, a family-owned spot that was one of Allison's favorites when he lived in the city....
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Audi’s Super Bowl LI Spot Took a Stand—and It Paid Off
To really understand the Audi 2017 Super Bowl spot, "Daughter," and the strong reactions it produced, you have to go back to where our country was at the time. The historic presidential election had forced us into a national conversation around how we talk to and about women, the country was bitterly divided over fundamental...
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Amazon Studios Returns to the Super Bowl With Teaser of Upcoming Series Hanna
After releasing its first ad for Jack Ryan during the Super Bowl last year, Amazon Prime Video will return to the Big Game on Sunday with a 60-second ad for a new upcoming show, Hanna. Based on a 2011 film of the same name, Hanna centers around a young woman, to be played by Esme...
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Opportunities for Advertising With Augmented Reality Are More Popular Than Ever
Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least 10 percent and as much as 25 percent of digital ad spending by the end of 2019. AR ads are performing incredibly well, with conversion rates in the...
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How Tourism Australia’s Super Bowl LII Spot Reaped Rewards for an Entire Country
Imagine you're a marketer trying to convince your board of directors that the massive cost of a 60-second Super Bowl spot is a smart investment. Now imagine that you need to convince an entire government and the Australian taxpaying public. In this world of programmatic efficiencies, it can be difficult for any advertiser to justify...
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Hulu Returns to Super Bowl for Third Straight Year
Hulu is returning to the Super Bowl for the third year in a row with a 30-second spot. Details about the advertisement are still under wraps. The streaming service previously returned to the Super Bowl in 2017 after a five-year hiatus to run its first advertisement for an original series, The Handmaid's Tale. That ad...
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Microsoft Celebrates Disabled Young Gamers in Touching Super Bowl Spot
Amid a group of Super Bowl LIII ads that have so far leaned heavily on jokes and empowerment messages, Microsoft is going straight for the heart with its Big Game spot. The tech giant's ad expands on a holiday campaign focused on gamers--specifically, its own efforts to help children with disabilities bond over the shared...
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Why We Need Brands to Lead the Charge Toward a More Inclusive Super Bowl
As the biggest day in advertising approaches, the starting lineup will include ads that feature powerful, inspiring women. This is a welcomed and important change from Super Bowl's past when women were depicted mostly as sex symbols to sell beers and burgers. With women controlling 83 percent of consumer spending, it's about time advertisers start...
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