Mint Mobile, the three-year-old wireless company, will air its first Super Bowl ad on Sunday. The idea for the 30-second spot, which will air after a coach's challenge, came from an in-house creative team. The ad stars the company's spokesfox and shows a family drinking "chunky-style milk" to illustrate the difference between right and wrong,...
Mint Mobile’s First Super Bowl Spot Shows People Drinking ‘Chunky-Style Milk’ and Might Make You Cringe
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Snap Is Ready to Choose a Second Class for Its Yellow Accelerator Program
Snap Inc. is now accepting applications for the second class of its Yellow accelerator program, which it introduced last May. The company will choose up to 10 companies to receive investments of $150,000, along with commercial support, partnerships, mentorship from veterans in the industry, access to networking events with creatives and media luminaries and office...
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Toyota’s Newly Rebooted Supra Sports Car Will Get Its Own Super Bowl Ad
It's been 20 years since Toyota's Supra coupe was sold in the United States, but now it's making what the automaker hopes will be a triumphant return. Today it was announced that the Supra's comeback is getting a considerable publicity boost in the form of a 60-second Super Bowl ad. While the ad from Saatchi...
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TurboTax Partners With Roku on Super Bowl Activation on Top of Its In-Game Spot
TurboTax is preparing for the Super Bowl with a sponsorship series on OTT service Roku, culminating in home screen activations kicking off the Big Game this weekend. Starting today, TurboTax is sponsoring a "Where to Watch" guide that will appear on Roku's home screen of the streaming service, which will showcase channels where streamers can...
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Snopes Is Out of Facebook’s Third-Party Fact-Checking Program
Facebook's oft-mentioned stable of third-party fact-checkers will be missing one of its lead horses, as Snopes will not renew its partnership with the social network. Snopes began providing fact-checking services to Facebook in December 2016, along with other companies including FactCheck.org, PolitiFact and ABC News. Vice president of operations Vinny Green and founder and executive...
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Washington Post Will Use First Super Bowl Ad to Highlight ‘Courage and Commitment’ of Journalists
The Washington Post will have its first 60-second spot in the Super Bowl, and Tom Hanks will voice it. The ad showcasing the work of journalists will air in the fourth quarter, just before the two-minute warning. It was pulled together in less than a week, said Fred Ryan, publisher and CEO of The Washington...
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Wix’s Fifth Super Bowl Ad Features Coding Supermodel Karlie Kloss
The website-building platform Wix will return to the Super Bowl for a fifth consecutive year with a 30-second spot featuring supermodel and tech enthusiast Karlie Kloss. It was produced by Wix's in-house team and will air during the third quarter. The ad features Kloss updating her website and highlighting features like the Wix Pro Gallery...
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Hulu Will Crack Open Instagram’s Most Influential Egg, Revealing All After the Super Bowl
We've seen some interesting plays to break through the noise of the Super Bowl from brands like Skittles, which is foregoing a spot in the game this year to put on a Broadway play. Others will be going the more traditional route, spending top dollar to run a big ad in the big game. Hulu,...
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ADT Will Become a First-Time Super Bowl Advertiser This Sunday
Home security company ADT will make its Super Bowl debut this Sunday with a 30-second spot. The ad, produced by New York City creative agency Bear in the Hall, will run just before the start of the third quarter. A brand spokesperson declined to reveal any details about creative direction or which particular products will...
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Microsoft’s Super Bowl Activation Shows the Places a Player’s Side Hustles Can Go
According to the NFL Players Association, the average career of an NFL player is just over three years. Additionally, data from the Wall Street Journal shows that players in some positions, like wide receiver, can only expect to play in the league for just over two years. Increasingly, professional athletes are turning to side hustles...
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Verizon Reunites Chargers Coach With the First Responders Who Saved Him
For the second year in a row, Verizon is using its Super Bowl buy to thank first responders. This year, the 60-second in-game spot, "The Coach That Wouldn't Be Here," aired in the third quarter, featuring the head coach of LA's other NFL team, the Chargers. That coach, Anthony Lynn, was hit by a car...
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Adweek’s Instant Reviews of the 2019 Super Bowl Ads: Second Half
Adweek has your real-time reviews of all the ads airing during Super Bowl LIII right after they hit the airwaves. See the spots, and what we thought, from the second quarter and halftime below. Toyota Toyota "Wizard"Agency: Saatchi & SaatchiNice concept. Solid music choice with The Who's "Pinball Wizard." Could have been done more with...
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SpongeBob SquarePants Takes His Place in Super Bowl Halftime Show Lore
For pop-culture junkies, the Super Bowl halftime performance is one of the most highly anticipated events of the year. But there was some controversy going into the Super Bowl LIII Halftime Show performance at Mercedes-Benz Stadium in Atlanta, headlined for the first time by Maroon 5, and joined by Travis Scott and Atlanta's own Big...
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5 Super Bowl Moments That Didn’t Land Well With the Internet
Every Super Bowl, there's an ad or a moment that doesn't sit well with the internet. For better or worse, everyone's glued to the game's viral moments--watching and waiting to see if a brand or public figure messes up. This year was no different. That Martin Luther King Jr. moment Before the game even started,...
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Every Super Bowl LIII Ad In Under 2 Minutes
While the action on the field was lacking for most of Super Bowl LIII big brands came through when it counted. As is tradition around here at Adweek we compiled all the commercials from tonight's big game and edited into the video above that is less than 2 minutes. Enjoy!
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The 5 Best Ads of the 2019 Super Bowl
Super Bowl LIII was a low-scoring affair both on the field and in the ad breaks, leaving viewers with little to cheer or even boo about. But it certainly wasn't a complete wash. Here's a recap of our picks for 2019's best Super Bowl spots: 5. Bud Light: "Special Delivery" Agency: Wieden + Kennedy New...
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Hulu Used the Viral Instagram Egg to Raise Mental Health Awareness After the Super Bowl
On Friday, Hulu and the Instagram account of "world_record_egg" teased a mystery collaboration that would be unveiled Sunday after Super Bowl LIII. But it turns out that the partnership wasn't related to a new series for subscribers to binge, or anything Super Bowl-related. Instead, Hulu used the attention to remind viewers that mental health is...
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Why Advertisers Went Long at Super Bowl LIII
Even with air time during Super Bowl LIII costing advertisers north of $5 million per 30 seconds, some brands still decided to go long. Last week, it was reported that Big Game broadcaster CBS was working with several advertisers to adjust the run time of their spots, with some looking to extend their screen time...
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Turkish Airlines’ Pregame Spot Teased a Mysterious 6-Minute Film by Ridley Scott
Turkish Airlines returned to the Big Game this year with a 30-second pregame ad that marked a dramatic departure from its 2018 in-flight effort starring Dr. Oz. The key difference may have been legendary director Ridley Scott of Blade Runner and Apple's 1984 fame, who helmed this year's ad (and whose RSA Films produced it)....
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These Were the Most Popular Super Bowl Brands on Social Media
If advertisers are looking at social media to see if their massive Super Bowl investments paid off, it appears Budweiser was the Big Game's big winner. Using its Einstein Vision image-recognition software and other tools for tracking social-media sentiment, Salesforce analyzed the Big Game's top trends and brands. The upshot: Bud Light was the most-mentioned...
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