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Breaking News in Advertising, Media and Technology

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    This season's NFL ratings rebound had seemed to indicate that the Super Bowl audience would also bounceback this year. But Super Bowl LIII's subdued defensive battle, in which the New England Patriots beat the Los Angeles Rams 13-3, wasn't enough to keep audiences engaged. Instead, the game's linear audience fell below 100 million for the...

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    Before Warby Parker built an empire of hip, sleek, eyeglass shops around the U.S., it managed to convince people to do the once unthinkable: buy glasses online. Now, the company hopes to get people to try something else new: trying on frames with augmented reality. The New York-based company today debuted a tool within its...

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    No upset here: The Super Bowl LIII champion New England Patriots and runner-up Los Angeles Rams dominated Facebook, Twitter and Instagram during the weekend of the Big Game. The Patriots swept likes and comments across the three social networks, also topping Facebook and Twitter in posts, while the Rams scored the most growth on the...

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    With just 60 on staff, Elvis certainly isn't the largest operation in the industry in terms of size, but the shop maintains that what it lacks in headcount, it makes up for in agility--and the ability of its creatives to deliver on big ideas. Headquartered in London, Elvis counts a host of notable international brands...

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    On Jan. 23 at Neuhouse in New York, the first Adweek Symposium (presented by Rakuten) brought together big brand CEOs and next-gen leaders. Check out the best shots from the day, as well as Adweek's upcoming events, if you want in on the action.

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    According to the National Oceanic and Atmospheric Administration, the country is just now shaking itself off from the snowiest period of the year. That makes it peak season for sledding--an activity for which NOAA keeps no statistics, though it's a good bet that most kids in snowy regions (and a goodly percent of their parents)...

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    The California Consumer Protection Act doesn't go into effect until 2020, but that doesn't mean the 10,000-word law--passed in just five days last summer--won't be a big issue this year. Last month, the California attorney general's office--which is in charge of creating rules for the CCPA--began holding a series of hearings to gather feedback that...

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    Every year, Fox Sports temporarily installs 39 miles of fiber optic cable throughout the golf course hosting the U.S. Open Championship. The expensive rigging is the only way for the network to transmit live, high-definition video from far-flung holes to its central production trucks in a timely enough manner. Or it was, until last year,...

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    Before she became a creative force in the advertising industry, Lisa Topol--now co-chief creative officer at DDB New York--was dead set on becoming a professor of religion and 19th century Victorian literature. But while the topic was fascinating to her, it became unfulfilling. "I just felt like I'd never be doing anything that engaged with...

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    People using Twitter's Periscope livestreaming application can now add guests to their broadcasts. Livestreamers can invite anyone in their audiences to join their broadcasts, and those guests will be heard by all viewers. They can drop off at any time. Here's how it works, according to Periscope. Broadcasters must tap the icon with the two...

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    Tyra Banks, the super model, actor, entrepreneur and creator of America's Next Top Model, is starting yet another venture: an experiential attraction called Modelland in California's Santa Monica Place. The attraction aims to create an inclusive "fantasy version of the modeling world" and will feature interactive entertainment, creative collaborations, curated retail, dining and special events....

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    We told you what we thought of the ads during this year's Super Bowl. But don't leave it us to be the only folks weighing in. We put the ads on Instagram and asked: Did you like these? Red means negative, green means positive, yellow means you couldn't decide. Here's what you said: Bon &...

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    The New York Times has been branching out into other platforms over the past few years, including digital and podcasts. Now the media company is preparing to take one of its biggest swings yet, with the new FX series The Weekly, which debuts in June. Each half-hour episode of The Weekly will focus on a...

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    Facebook banned four more armed groups in Myanmar from its platform. The Arakan Army, the Myanmar National Democratic Alliance Army, the Kachin Independence Army and the Ta'ang National Liberation Army were banned from the social network, and the company said in a Newsroom post, "All related praise, support and representation will be removed as soon...

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    WhatsApp added a feature called Screen Lock to its iOS application, which users can turn on to add an extra layer of security to their app experience. With Screen Lock turned on, WhatsApp will require the use of Touch ID or Face ID to unlock the app, depending on the user's device. Here's how to...

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    These animated commercials from UK power startup Bulb bristle with comic energy. They broke over the weekend from Anomaly London, marking the agency's debut for the electricity and gas provider, as well as the marketer's first-ever TV campaign. Produced in the quirky, minimalist style of YouTube series such as Simon's Cat, and featuring cheeky voiceovers...

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    A hot topic lately is the dueling Fyre Festival documentaries. Regardless of whether you prefer Netflix's portrayal or Hulu's sinister narrative, one thing both cover is the role that influencers played in unknowingly perpetuating the lie. This fact is intrinsically linked to a bigger trend today. Although consumers still love following macro-influencers on social, they...

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    Pro athletes. Musicians. Hollywood stars. In our culture, famous personalities are the center of a nonstop cycle of action and engagement. Hobbies, friendships, family life, social causes and business ventures all lead to moments captured and shared on social media. When done correctly, this process makes the personal brand of a celebrity even stronger, which...

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    Most days, ordering McDonald's by delivery sounds a bit lazy, given that it's only going to take you a few minutes to find your nearest one and load up on burgers and fries. But some days, even leaving your apartment for 10 minutes feels like an odyssey not worth the undertaking. McDonald's France and agency...

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    America's most historic motorcycle manufacturer has named a new agency to help expand its appeal to more riders around the world. Milwaukee, Wisc.-based Harley-Davidson, which celebrated its 115th anniversary last year, chose Droga5 as its new creative partner after a competitive review that ended last week, according to several parties close to the business. Accenture...

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older | 1 | .... | 387 | 388 | (Page 389) | 390 | 391 | .... | 400 | newer


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