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Breaking News in Advertising, Media and Technology

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    Xandr Media, formerly known as AT&T AdWorks, has appointed ad-land veteran Jay Askinasi as its vp, head of agency and digital partnerships, as the telco seeks to further evangelize its offering to media buyers. Askinasi joins from Publicis Media, where he served as global president, and will report directly to Xandr Media's Jason Brown, svp...

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    The Super Bowl has historically been an occasion for introducing new ideas to the masses. Apple's "1984" spot, which debuted the Macintosh home computer 35 years ago, is a classic example. During Super Bowl LIII, another big, new idea emerged. It is subtler than Apple's epic announcement, but represents a harbinger of things to come:...

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    Humans naturally crave connection with other humans. But machines are increasingly becoming the middle man between us and the real people we want to connect with. Our direct interactions with one another are decreasing exponentially as technology becomes a scalable interface for basic tasks. Instead of exchanging pleasantries with someone behind a counter at a...

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    Many people grew up with the five-second rule pertaining to food that drops on the floor. Facebook Messenger introduced the 10-minute rule Tuesday. The Remove for Everyone feature Messenger debuted for iOS and Android users in Poland, Bolivia, Colombia and Lithuania last November is now available globally on both operating systems. Messages to either individual...

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    Campbell's Soup has received official trademark rights to the word "chunky" for its Chunky soup brand from the U.S. Patent and Trademark Office. The brand used examples from its 20-year partnership as the official soup sponsor to the NFL in helping it secure the trademark and as proof that "chunky" is synonymous with its soups....

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    Last week, Pum Lefebure began to get a flurry of messages from her contacts in Asia, all with a similar question: "Have you seen this?" Co-founder and chief creative officer of the celebrated Washington, D.C., agency Design Army, Lefebure has an extensive global network of clients, peers and fans, and some who use Chinese social...

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    Growing up in Hawaii, Lydia Park Luis saw many a brand of sandals and open-toed shoes. But she's still surprised over the one she didn't see: Jack Rogers, the tony sandals with the signature whip stitch and rondelle accent. Every Palm Beach doyenne, every Princeton girl, has a pair of Jacks in her closet--but Park...

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    Karey Burke, who has only been ABC Entertainment president since November, found a way to make some noise during her first executive session at the Television Critics Association's winter press tour in Pasadena, Calif.: she has renewed the network's hit sitcom Modern Family, now in Season 10, for an 11th--and final--season. So the family comedy,...

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    European radio giant Global's digital ad exchange has signed a deal with voice-activated ads company Instreamatic.ai to expand the availability of interactive audio ads in the United States. The partnership will allow advertisers on Global's DAX, which claims to be the world's largest digital audio ad platform, to place ads with verbal prompts in streaming...

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    Super Bowl LIII is in the books, but the Twitter account for Pringles remained in character through Tuesday, continuing the theme of its Big Game spot by changing the account's handle to Sad Device before reverting to Pringles Tuesday afternoon. The ad featured two people making fun of an Alexa knockoff for not being able...

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    In 2014, Neil Parikh, Gabe Flateman and Luke Sherwin were living in Brooklyn with a roommate named Kasper, a lanky German man who had a tendency for tiredness and was so tall his feet dangled off his bed. At the time, the three men were working with two others--Philip Krim and Jeff Chapin--on the launch...

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    YouTube CEO Susan Wojcicki shared some of the Google-owned video site's 2018 milestones and her goals for 2019. The number of channels with more than 1 million subscribers doubled in 2018, and the number of creators earnings at least five figures through the site rose by over 40 percent. Ariana Grande's video for Thank U,...

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    Nike Italy's new ad from W+K London encourages viewers to "Stop at Nothing." Directed by Georgia Hudson, the spot features Italian Paralympic fencer Beatrice Vio, who also provides the voiceover. "They said it was crazy. ... But if you stop at nothing, even a crazy dream is possible," she says in the opening. The visually...

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    Do you remember your first major purchase? Mine was a queen-size pillow-top mattress in a silvery brocade, and the experience of buying it was so soul-crushingly bad that it's stayed with me for 16 years. I walked into a major mattress store fresh out of college and full of excitement about furnishing my first apartment,...

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    Orangetheory and Mirror are two of the buzziest brands working to shake up the roughly $32 billion U.S. fitness industry, per Statista. Ahead of our inaugural Brandweek: Challenger Brands summit in New York, we asked Eric Mandell, vp of marketing for Mirror (a futuristic, interactive workout experience using, you guessed it, a mirror that you...

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    What makes a Geico ad a Geico ad? The insurance brand has run an endless parade of humorous advertising over its 25-year relationship with The Martin Agency, and, creatively, the campaigns have been all over the map. Even more strangely, these disparate campaigns have often run in market at the same time, breaking a core...

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    Alberto Belli's path has been an unconventional one. Even though he started his career as a computer science engineer, he's always loved ads and marketing, and after feeling "miserable" in engineering, he took a leap into the industry via moving to Los Angeles. Little did he know, that would lead to a position as a...

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    Once upon a time, there were only two levers that agency leaders could pull to build a successful business. These were culture and people. A belief system designed to drive a certain set of behaviors, talent and the organization of that talent were essentially all it took to make an agency better and different. This...

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    Did you know that Pinterest allows you to manage which kinds of notifications you receive in its mobile application and on its website? Specifically, by default, Pinterest will send you notifications related to the activities of your Facebook friends and the people you follow on the platform. For instance, you may be notified when another...

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    Admittedly, the declaration that keywords are "dead" is meant to be melodramatic. Keywords, of course, are neither mortal, nor are they going anywhere. And to state that keywords are dead--no longer important for search marketing--isn't the whole truth. Nevertheless, sweeping statements like "the death of the keyword is imminent" are important to consider as search...

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