Quantcast
Loading...
Are you the publisher? Claim or contact us about this channel


Embed this content in your HTML

Search

Report adult content:

click to rate:

Account: (login)
Loading...

More Channels


Showcase


Channel Catalog


Loading...

Channel Description:

Breaking News in Advertising, Media and Technology

older | 1 | .... | 390 | 391 | (Page 392) | 393 | 394 | .... | 400 | newer

    0 0

    The numbers for IHOP's wildly successful IHOb campaign--touting its burgers by temporarily changing its brand name--are undeniable. 42.6 billion impressions, 1.2 million tweets in the first 10 days of the campaign and over 27,000 earned media articles remain eye-watering. It's one thing to read the coverage, but it's quite another to actually hear from the...

    0 0

    The Bundeskartellamt, Germany's federal cartel office, issued a ruling today aimed at severely curtailing Facebook's practice of combining user data from multiple sources, both inside and outside of the social network's family of applications. Today's ruling is the culmination of an investigation that began in March 2016. Facebook has 30 days to appeal the decision...

    0 0

    Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique type of fraud that scrapes content from premium publishers' websites and creates falsified copies...

    0 0

    Facebook and Instagram separately detailed changes they are implementing to their policies on content related to self-harm and suicide. The changes were in part a reaction to Molly Russell, the British teen who took her own life in 2017 at the age of 14. The tragedy has returned to the headlines due to her father's...

    0 0

    Just one month after Mastercard refreshed its logo (and announced a shift away from using the brand name), the company has more brand identity news. Today, it released its own sonic branding--a new sound that will help consumers recognize the brand when they make purchases with their Mastercard or when they see an ad for...

    Loading...
    0 0

    Sprint is suing AT&T over a recent rebrand of some of its advanced 4G LTE networks as "5G Evolution (5GE)," claiming that it's false advertising that harms the reputation of the legitimate next generation of wireless technology. AT&T says that the 5GE label, which began appearing in the upper corner of subscribers' phones this year,...

    0 0

    Intel has confirmed the departure of its vice president and global creative director Teresa Herd who oversaw the Silicon Valley's in-house hub Agency Inside. The departure follows Intel's decision to lay off all of Agency Inside's creative and production staffers to focus the in-house operation only on account services last November. According to people with...

    0 0

    What does refreshment sounds like? The answer, of course, is "Buschhhhhh." That intensely annunciated brand moniker--given added aural oomph by the pop/schhhhhh opening of a Busch can--debuted in a Super Bowl commercial by Deutsch two years ago. The latest spots from the agency use the same gag to good effect. And of course, woodland wackiness...

    0 0

    Here at Adweek, we're reviewing hours of video footage gathered at the inaugural Brandweek: Challenger Brands. In the coming days and weeks, we'll be sharing full sessions to learn from leading CMOs at some of the most innovative brands today, from Hulu to Casper to IHOP to Kraft Heinz. In between those sessions, we caught...

    0 0

    It's been more than a year and a half since Veep has been off the air, but the critically acclaimed HBO comedy will be returning with a bang for its seventh and final season, which premieres on March 31 and will focus on Julia Louis-Dreyfus' Selina Meyer as she runs for president. "She's as true...

    Loading...
    0 0

    Tim Armstrong is taking 25 years of learnings from leading jobs at Google and AOL and adapting them to his new venture, the dtx company, which funds commerce brands. During a Brandweek keynote, Armstrong talked about why he's investing in two of those business, cashierless outlet The Drug Store and beverage company Dirty Lemon. Adweek...

    0 0

    It remains to be seen whether advertisers will care as much as everyone else did about what Jeff Bezos had to say about The National Enquirer yesterday. But that might be a different story if legal action is taken against the publisher. With presumptuous headlines like Prince Harry telling his brother "It's Hell at Home!"...

    0 0

    Gap Inc. has appointed a new marketing head for its namesake Gap brand: Alegra O'Hare, who will join the company as senior vice president and chief marketing officer on Feb. 25. O'Hare joins Gap from Adidas, where she served as the vice president of global brand communications for Adidas Originals and Style. There, she led...

    0 0

    Two years ago at the Television Critics Association's winter press tour in Pasadena, Calif., the cast and producers of HBO's Big Little Lies insisted their show was a miniseries and that the story would not continue. Cut to two years later, and the original cast--Reese Witherspoon, Nicole Kidman, Laura Dern, Zoe Kravitz and Shailene Woodley,...

    0 0

    Killing Eve was one of last year's biggest surprises. The BBC America drama--Adweek's best new TV show of 2018--built on its 18-49 and 25-54 demo audience each week during Season 1, which the network said was the first new scripted series to do so since Nielsen's live-plus-3 measurement began more than a decade ago. Now,...

    Loading...
    0 0

    Epix had been one of the only remaining premium cable networks that was not available to stream without a cable subscription--until today. The MGM-owned network has rolled out a direct-to-consumer offering, called Epix Now, that will allow viewers to stream Epix content for $5.99 a month. "Epix is set up for its biggest year yet,"...

    0 0

    Ahead of Francis Ford Coppola's 80th birthday this coming April, The Family Coppola wine brand used the 2019 Sundance Film Festival to give fans the opportunity to send well wishes to the filmmaking giant. The brand, which is now in its third year as the exclusive wine sponsor at Sundance, wanted to celebrate Coppola's independent,...

    0 0

    A Mozilla-led coalition of groups in Europe in fields including technology, human rights, academics and journalism sent a letter to Facebook urging the social network to release an application-programming interface that would allow for the study and analysis of political ads served by Facebook to people in the European Union. Facebook had not yet responded...

    0 0

    Edelman had a message for last summer's Cannes Lions festival: we do creative now, too. Since giving up its fight against paid media back in 2013, the world's largest independent communications firm has, by its own estimates, hired 600 creatives and planners over the past two years alone in an attempt to offer a wider...

    0 0

    The early 1990s were tough years for Cher. Battling chronic fatigue syndrome and unsure of her next career move, she signed up for some easy dough by appearing in that most maligned of TV contrivances, the infomercial. In a three-part series for Lori Davis hair-care products, the statuesque chanteuse perched on a sofa and marveled...

    Loading...

older | 1 | .... | 390 | 391 | (Page 392) | 393 | 394 | .... | 400 | newer


Loading...