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Breaking News in Advertising, Media and Technology

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    The 3 million or so travelers from China who visit the U.S. each year will be able to use mobile payment app Alipay at 3,000 Walgreens in cities like New York, San Francisco and Las Vegas--with 4,000 additional U.S. locations expected to be added by April. Walgreens joins Guess stores and the shops at San...

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    When it comes to daring to take a stand for equality and justice or pointing out the imbalance of power in the world, it can be tempting to feel we've made progress. Take, for example, the widespread criticism of Liam Neeson's astonishing interview last week about a moment in his past when he wanted to...

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    Facebook is extending two monetization options for video creators to certain countries in Europe. The social network's test of fan subscriptions is being expanded to European countries including the U.K., Spain, Germany and Portugal. Facebook began testing fan subscriptions in the U.S. last year as a way for people to support their favorite video creators...

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    Twitter confirmed that it is testing ways to simplify the process of sharing images and videos on its platform. Social media consultant Matt Navarra shared a video of a Twitter News Camera feature, which enabled him to add location details and color overlays to photos, videos and livestreams. NEW! Twitter is testing a 'News Camera'...

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    California governor Gavin Newsom is working on a proposal that would require tech companies t0 pay Californians for their data, a proposal that, while sparse on details, already has marketers sweating. Newsom, who was sworn in as governor in January, made the announcement during his State of the State address on Tuesday. "California's consumers should...

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    A year after the Marjory Stoneman Douglas High School shooting took the life of their son, Joaquin, Manuel and Patricia Oliver wanted to be anywhere but at home in Parkland, Fla. "When [Manuel] talked to me about Valentine's Day, he said, 'I don't want to be home, mourning. I want to be active and I...

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    When the first trans-Atlantic cables were laid to connect the U.S. and Europe with the telegraph, it was believed the world would finally begin to understand each other. Similar claims were made with the introduction of radio, the internet and now social media. Facebook long wanted to "make the world more open and connected," but...

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    We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker is, it generally represents someone who earns a living through short-term contracts or freelancing. In other words, gig workers are making their side-hustle their full-time...

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    WPP's Ogilvy has gone through yet another round of executive and organizational changes as part of its two-plus-year restructuring. In an internal memo sent to all staff last night with the subject line "Next Phase Next Chapter," global CEO John Seifert confirmed a series of promotions and departures as he seemingly finalized the makeup of...

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    In honor of Black History Month, Adweek decided to get a little meta and interview its own newly promoted chief brand officer, Danny Wright, to shine a spotlight on his achievements throughout his career. Wright talks about some of the challenges he sees in the industry for people of color and the ebb and flow...

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    Nokia is hoping its new web series about emerging technology will help raise questions about the future while also helping the company gain a heightened position as a thought leader on everything from 5G to virtual reality. Starting this week, Canadian business journalist Michael Hainsworth is hosting Futurithmic, a branded series that asks questions about...

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    The latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital advertising revenues rose 22 percent year over year to $26.2 billion in the third quarter of 2018, according to the latest numbers from the trade body, compiled by PwC,...

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    New York Fashion Week seen quite a bit of change over the past decade. In 2010, the event fled its longtime home in Bryant Park, relocating to Lincoln Center. And then in January 2015, Mercedes-Benz, which had served as NYFW's title sponsor for eight years, announced its departure. Later that same year, Fashion Week relocated...

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    Facebook Watch is driving hard to the hoop, as its partnership with NBA Digital will now bring game recaps from the National Basketball Association, Women's National Basketball Association, NBA G League and NBA 2K League to the social network's video destination. The league will also host a weekly Watch Party on Facebook Watch, enabling fans...

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    The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of advertising. With blockchain, artificial intelligence and more, IBM expects a more efficient market as it becomes easier to track the flow of ad dollars from brands to consumers and as consumers...

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    Bud Light's Super Bowl campaign taking a swipe at competitors Miller Lite and Coors Light for using corn syrup sparked a conversation around brewing ingredients. American corn farmers were not pleased with the approach. Miller Lite subsequently shot back with a full-page ad in the The New York Times. Today, Coors Light is hosting a...

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    The world is moving toward a more sustainable future. At this point in human history, there's simply no alternative. Either we do this and do it fast enough to confront the crisis, or we face some pretty dire consequences. It will take a concerted effort from every corner of the globe to realize true sustainability....

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    Brand mergers and acquisitions often signal business growth and prosperity, but they don't come without challenges. While many focus on the obvious aspects of M&A like shareholder value, areas like consolidating customer data and integrating IT systems, platforms and applications are often overlooked. Given that data is core to delivering a personalized consumer experience for...

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    When J.P. Morgan announced it had created its own cryptocurrency last week, the bank left the industry speculating about what the move might mean for the blockchain-based payments and for the broader future of banking. JPM Coin, as it's called, isn't a traditional cryptocurrency--instead of being something to invest in--it's more of a tool for...

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    Let's just be honest with each other: No one likes sizzle reels. No one likes making them. No one likes updating them. Heck, no one even likes watching them. Besides breaking up the monotony of a work conference speaker lineup, they basically just take up editing time and website real estate while conveying a vague...

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older | 1 | .... | 393 | 394 | (Page 395) | 396 | 397 | .... | 400 | newer


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