Quantcast
Loading...
Are you the publisher? Claim or contact us about this channel


Embed this content in your HTML

Search

Report adult content:

click to rate:

Account: (login)
Loading...

More Channels


Showcase


Channel Catalog


Loading...

Channel Description:

Breaking News in Advertising, Media and Technology

older | 1 | .... | 394 | 395 | (Page 396) | 397 | 398 | .... | 400 | newer

    0 0

    The National Hockey League and Disney Streaming Services expanded their existing multiyear partnership with Snapchat. DSS holds digital rights to the NHL, operating the league's flagship application and its NHL.TV out-of-market package. The NHL will become the first professional sports league to use Snapchat's third-party curation tools, producing a minimum of 15 Curated Stories for...

    0 0

    During our Brandweek: Challenger Brands summit Feb. 6-7, the "Bricks and Clicks" session featured panels from Away's vp, brand marketing, Selena Kalvaria, and Harry's vp, marketing, Lorna Sommerville, with moderator Robert Klara and Untuckit's CEO and co-founder, Aaron Sanandres, with moderator Jameson Fleming. The challenger brands spoke about how they're bridging the gap between ecommerce...

    0 0

    Earlier this month, Budweiser was planning to air a 30-second spot starring Charlize Theron and touting its Reserve Copper Lager during the Super Bowl. Instead, the Anheuser-Busch brand held off, saving the ad for the Academy Awards as part of a strategy to let its other Super Bowl spot shine. Now the brand will air...

    0 0

    It's Wakanda forever on YouTube, as the trailer for Black Panther tallied the most views on the Google-owned video site among Best Picture nominees for the 91st Academy Awards, which will be handed out Sunday night (Feb. 24). The Best Picture nominees by trailer views as of Feb. 15 follow (2018 box office sales in...

    0 0

    Burberry is the latest fashion house under fire for a controversial design the brand sent down the runway: a hoodie with what looked identical to a noose hanging around the neck in place of strings. The brand stated the rope was meant to channel a marine theme used throughout the show, but people voiced objections...

    Loading...
    0 0

    Derek Walker, founder of Columbia, S.C. agency brown & browner, is hard to miss. Whether it's his Twitter, LinkedIn feed or some of his blog posts, Walker has carved out a significant niche as a steadfast voice on issues related to diversity, inclusion and race in advertising. During Black History Month this year, Walker decided...

    0 0

    It's probably no surprise that Americans generally don't like doing laundry very much. According to the Houston Chronicle, the average U.S. household slogs 7.4 loads (50 pounds) of laundry to the washing machine every week. A single load of laundry sucks just under 90 minutes from your day, according to home site The Spruce. And...

    0 0

    Not all data is created equal, with marketers and media owners now demanding better quality data instead of the scale game that defined much of the nascent days of the big data era. One significant propellant of this trend is the ongoing push towards data privacy from both politicians and public interest groups alike. This...

    0 0

    Software engineer thoroughly dominated the list of jobs that members of Generation Z are applying for, according to a new study by job and recruiting site Glassdoor. Glassdoor examined job applications that originated on its platform between Oct. 1, 2018, and Jan. 11, 2019, and it also incorporated information from its database of anonymous company...

    0 0

    With so much to do and see, South by Southwest can be a frenzied festival. So Michelob Ultra wants to help attendees who may be experiencing sensory overload. The beer brand is hosting a sunset meditation, in partnership with mass-meditation movement the Big Quiet, on Sunday, March 10. Michelob Ultra says the event, part of...

    Loading...
    0 0

    Thirty-six years is a long time in any job, let alone at the helm of a major fashion house--particularly one that doesn't bear your name. But Karl Lagerfeld wasn't your average designer. Lagerfeld, who died earlier this week at age 85, served both as Chanel's creative director (since 1983) and Fendi's creative director (1965) until...

    0 0

    Warhol called it "Business Art." A novel concept at the time: The idea that not only could art and business co-exist, but that there would be an inevitable inflection point. Warhol said, "Business art is the step that comes after art." In the post sell-out universe of 2019, the tension at the center of art...

    0 0

    Global recognition is a hallmark of an A-list celebrity. For instance, Lady Gaga has a bigger following outside the U.S. than in it, a fact that doesn't diminish her standing as a household name in her home country. Rather, this insight underlines a point familiar to international brand managers: Mega-stardom knows no borders. Among other...

    0 0

    We're all already familiar with the once-a-year or once in a while moments that brands activate around, whether its Taco Bell offering Friendsgiving recipes each year or Bed Bath & Beyond marketing it's Campus Checklist to incoming freshman. Brands have long been building campaigns around these annual holidays and life-stage milestones. However, marketers are just...

    0 0

    Did you know that you can change your display name on Snapchat? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2: Tap the gear icon in the top-right corner of...

    Loading...
    0 0

    Spotify tapped Placed as a measurement partner for offline attribution in the U.S., helping Spotify measure business outcomes that result from users engaging with its media platform from within cars and via mobile, desktop and connected speakers. "Placed will allow Spotify to show quantitative impact to an advertiser's campaign, something they can include as added-value...

    0 0

    As we announced last fall, Adweek and Adcolor have expanded our long-term partnership by publishing and celebrating the inaugural Champions list, which will honor those in marketing, media and tech who are committed to mentoring junior talent by "reaching back." Honoree profiles will be published in print and online April 15, followed by a luncheon...

    0 0

    International Women's Day is coming up Friday, March 8, and social marketing firm Unmetric looked at brands' past efforts for the holiday to help give them ideas for the 2019 edition. Unmetric found that the volume of social posts related to Women's Day has steadily risen since 2013, and almost 13 percent of those posts...

    0 0

    Twitter needs help making conversations on its platform easier to follow, and it is turning to its users. CEO Jack Dorsey conducted an interview on Twitter with Recode editor at large Kara Swisher last week, and the main takeaway--from Twitter users trying to follow along, and even from the participants themselves--was that the conversation was...

    0 0

    Facebook users were hungry for chayote in January, as the squash--along with associated topics gourd, kidney, hypertension, diabetes mellitus, onion, soup, food, rice, chicken and life--was one of Facebook IQ's Topics to Watch for the month. Conversation about chayote was up 2.5 times compared with January 2018 and 1.2 times versus December 2018, driven by...

    Loading...

older | 1 | .... | 394 | 395 | (Page 396) | 397 | 398 | .... | 400 | newer


Loading...