Editor's note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled "Think About This." Amazon says its Rekognition facial recognition software can now identify fear along with seven other emotions including, happy, sad, angry, surprised, disgusted, calm and confused. What...
Facial Recognition Will Be Watching and Storing Your Emotions and Data
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Baidu Emerges as Amazon’s Biggest Rival in the Smart Speaker Market
While Amazon remains the heavyweight champion of the world when it comes to smart speakers, with the most devices shipped in Q2, Chinese search engine Baidu has supplanted Google in the No. 2 spot with its Xiaodu devices, according to new research from analytics firm Canalys. Amazon shipped 6.6 million Echo devices in the quarter,...
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Special Interest Publications Are Giving Shuttered Print Magazines a New Lease on Life
Like a phoenix rising from the ashes, magazines are being reborn for the newsstands. As more magazines go dark and become digital-only, publishers are finding ways to keep those outlets alive in their original medium as special interest publications. The big magazine publishing houses have been turning their shuttered print magazines into special interest publications....
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How One Creative Is Facilitating More Opportunities for Women in Advertising
Laura Visco started off her career "failing terribly" after she moved from Argentina to London and dealt with all the challenges that came with it: from learning English to starting over without connections. But that didn't stop her from excelling, becoming deputy ecd at 72andSunny Amsterdam--as well as a voice for younger creatives and those...
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How Charlie the Tuna Became One of the Best-Known Brand Mascots in American History
For the benefit of those unfamiliar with the phrase (and it can't be many), "Sorry, Charlie" roughly translates to: Tough luck, bro. Urban Dictionary defines it as: "A lack of sympathy. A form of 'get over it.'" Today's kids might not trot out "Sorry, Charlie" as much as the youth of the 1960s did, but...
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Infographic: How Brand Mascot Recognition Has Changed Over Time
While some brand mascots feel timeless, many can't weather the unstoppable force of time and innovation, according to new research commissioned by promotional products company Crestline. Crestline analyzed brand recognition by generation among 82 mascots and found that brand symbols like Vlasic Pickles' stork, Travelocity's gnome and Snuggle's teddy bear are far less recognizable among...
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Why Changing Your Company’s Name Can Be an Operational Nightmare
Bob Purcell is a successful consultant, a Massachusetts transplant who's quite happy to enjoy the year-round warmth of Southern California. But Purcell still vividly recalls his corporate days on the East Coast when, between 1986 and 1994, he was the chief marketer for Dunkin' Donuts. And if you ask Purcell about his Dunkin' Donuts days,...
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TikTok Has a New Way to Monetize Its Rabid Teenage Fans
TikTok's viral videos of the #GuacDance and kombucha taste tests might soon be used to target you with ads in other apps. A trove of newly discovered developer documents reveal the platform has rolled out a native audience network for advertisers looking for a new avenue to reach the roughly 260 million collective TikTok-ers in...
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These McDonald’s Egg McMuffin Videos Might Be the Most Satisfying Ads Ever Made
When McDonald's all-day breakfast menu launched in France, the brand could have focused all its marketing efforts on convenience or craving or any number of other traditional approaches. Instead, agency TBWA\Paris took things in a very different and delightful direction. The agency has created a series of content that plays right into a modern internet...
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Wavemaker Retains $60 Million Chevron Global Media Account
WPP's Wavemaker has retained global media agency of record responsibilities for Chevron. "Chevron has extended its global strategic media and buying services partnership with Wavemaker for another three years," a representative of the energy company confirmed to Adweek. The assignment follows a lengthy review process by the longtime WPP client. While the Chevron review was...
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This Former Ogilvy and Fallon Exec Is Starting a Recruiting Practice in Los Angeles
Former Ogilvy and Fallon executive Mandana Mellano is opening a boutique talent and recruiting practice in Los Angeles. To take on traditional recruiting in the current age of marketing disruption, Peony will focus less on recruiting for scale or the current practices in serving C-level talent. "We can't continue to hire talent in silos for...
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Popeyes Sells Out of Chicken Sandwiches, Putting Its Newfound Popularity at Risk
Just as the emaciated steed of Famine follows closely behind the red stallion of War, so too are we now entering the next phase of the Chicken Sandwichpocalypse. Popeyes today announced that it has sold through its entire launch inventory of chicken sandwiches--which was supposed to be enough to last through September. That means that...
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Twitter’s Ad Network Is Waging a War Against Anatomy
Twitter has let media buyers promote iffy content, including state-sponsored propaganda, overt white supremacy and obvious scams, in the past, but clinical references to women's bodies apparently won't get through. Per a recent tweet by New York Times contributor Jennifer Gunter, the platform refused to let her publisher run any ads with the word "vagina"...
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Doritos Flexes Its Iconic Status By Dropping Its Name and Logo From Newest Ad Campaign
Cord-cutting, ad blockers and incognito browsers are just some of the ways younger audiences are avoiding advertisements. As marketers look for new ways to get their brand names and logos in front of hard-to-reach Gen Z audiences, Doritos is trying something very different. Banking on the iconic status of both its product and packaging, the...
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KFC Sold Out of Its Meatless Chicken Nuggets and Wings in 5 Hours
It only took a few hours on Tuesday for KFC to answer the question, "Will people buy chicken-free chicken?" Yes, yes they will. The one franchise in the Atlanta area that launched the faux-meat Beyond Fried Chicken sold out of its supply of nuggets and boneless wings just after lunch time. Customers had started arriving...
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Comscore and Hudson MX Team Up to Solve Local TV’s Slump
Thanks to the advent of ad tech, fine-grained audience targeting is easier than ever before--and now it's coming for local TV. Hudson MX, an ad-tech outfit focused on addressing local broadcasters, announced that it would partner with analytics provider Comscore to bring its targeting tech to the local market. Media buyers can plug Comscore's data...
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New Showtime Series Looks at Personal Cost of Multilevel Marketing Companies
Showtime is exposing the dark underbelly of multilevel marketing companies in its new comedy, On Becoming a God in Central Florida. Set in 1992, the show stars Kirsten Dunst as an Orlando-area water park employee making minimum wage who ascends the ranks of a multibillion-dollar pyramid scheme called Founders American Merchandise. To create the faux...
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We Tasted 8 Hard Seltzers to Find the Perfect Summer Buzz
With the sun about to set on the summer of 2019, we wanted to toast the drink of the season: hard seltzer. But with so many now on store shelves, how can you tell the difference between the refreshing and the revolting? Well, leave it to us. We gathered several Adweek staffers--some of whom have...
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Can Brands Bring Real Sustainability to the Travel Industry?
When Virgin Voyage's first ship, The Scarlet Lady, sets sail next spring, it will be without any single-use plastics onboard. That includes water bottles, straws and to-go coffee cups. On the Virgin Voyage site, "sustainability" is given its own page, saying the company aims "to minimize environmental impacts, establish responsible supply chains, promote thriving local...
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Leave Your Mark on Bombay Sapphire’s Crowdsourced Art Project by Guiding a Robot Arm
Does the future of creativity belong to humans or robots? Perhaps the answer is both. Bombay Sapphire, the Bacardi-owned gin brand, today launched a crowdsourced canvas painted in real time by industrial robot arms based on input submitted by visitors to a branded website. The initiative, #FindYourCanvas, features a 27 foot by 9 foot canvas...
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