Amazon's video doorbell Ring has quietly partnered with more than 400 U.S. police forces, according to a new report from the Washington Post. Police and sheriffs' departments in cities like Chicago, Dallas, Detroit, Kansas City, Los Angeles and Phoenix not only have access to users' camera footage, but they can also automatically request video from...
How Ring Is Turning Law Enforcement into a ‘Publicly Financed Sales Arm’
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Dentsu’s iProspect Acquires DTC Marketing Agency MuteSix
MuteSix, a Los Angeles agency that specializes in direct-to-consumer marketing, is joining Dentsu Aegis Network's iProspect. The 4-year-old shop brings expertise in social media and performance marketing, and has worked with a range of DTC brands including MeUndies and Cocofloss. According to Dentsu Aegis Network, the deal supports its "continued growth strategy for the U.S."...
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Target’s Tariff Strategy Might Haunt the Retailer
Target told its suppliers they'll have to foot the bill for any additional costs related to tariffs on goods from China, because it has no intent to raise the prices it charges customers. A Target representative confirmed the retailer sent a vendor letter. The news was first reported by Oregon Public Broadcasting, which cited a...
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Chobani Promotes CMO to President, the Latest Boost for Top Marketers
Top-level marketers are seeing promotions to the highest offices in the C-suite, and Chobani is the latest brand to make such a move. Chobani announced today that after six years as CMO, Peter McGuinness would be promoted to the role of president. Hamdi Ulukaya, Chobani's founder and CEO, said McGuinness's promotion reflects the sort of...
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General Mills’ Creative Lead Is Out Amid Contentious Review
General Mills' creative lead has left the company while it is in the middle of a creative review. Bill Roden, director of creative and marketing services, has left General Mills and is pursuing an unspecified startup opportunity. "We thank Bill for all he accomplished while at General Mills and wish him well as he starts...
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Tillamook’s Ads Slammed ‘Big Food.’ Now a Lawsuit Says It Uses Industrial Farming
The Animal Legal Defense Fund has brought a class-action lawsuit against Oregon dairy company Tillamook, alleging that the company engaged in deceptive marketing practices by conveying its products as being supplied by small, family farms. The complaint, filed in the Circuit Court of the State of Oregon on Aug. 19 on behalf of several residents...
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The 3 Pillars of Successful Digital Transformation Focus on Strategy and Data Usage
Massive digital disruption over the last decade has caused many brands to seek a digital transformation strategy, even though management teams struggle to define the term. As co-leaders of a digital customer experience company, we've seen how business models across industries are being regularly upended. Why? Consumers now value experiences over possessions, and they do...
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As Deepfakes Get Faker, What Does This Mean for Our Future?
Editor's note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled "Think About This." Late last year, I wrote about deepfakes and how, for about 200,000 years, we have relied on our eyes and ears to separate truth from lies...
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Discord: How to Remove a Friend on Desktop
Discord allows users to add other users as friends. Users also have the option to remove users from their friends list if they no longer want to have those connections. Our guide will show you how to remove a friend while using the Discord desktop application. Note: These screenshots were captured in the Discord app...
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Instagram Rolls Out Quiet Mode
Instagram is reminding its users, particularly teens, that it's OK to unplug sometimes. The platform rolled out a Quiet Mode feature, and it will proactively prompt teens to use it when they spend a certain amount of time on Instagram at night. When Quiet Mode is activated, an "In Quiet Mode" status will appear on...
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Let’s Talk About Brand Podcast: Creating a Brand Story With Park Howell
We all think we know what a "story" is--but what is a brand story? What elements need to go into it, and what can it do for us? Let's Talk About Brand Podcast: Brand Positioning With Todd Irwin In this episode of Let's Talk about Brand, master "business storyteller" Park Howell joins host Christine Gritmon...
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Pinterest Combines Communications, Marketing Teams, Promotes Andréa Mallard
Pinterest chief marketing officer Andr?a Mallard is adding external communications to her plate, taking on the new role of chief marketing and communications officer. The company's communications and marketing teams are merging in order to align its communications channels with the goal of unifying Pinterest's brand storytelling through earned and paid media worldwide. Chief communications...
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Canal+ Captures That Feeling When a TV Finale Is a Dud in Hilariously Relatable Ad
Anyone who's become immersed in a TV series will know the bitter taste of a lackluster ending. After so much time binging episodes and getting to know the characters, the choice of a distant showrunner can feel personal. French broadcaster Canal+ brings this sentiment to life in an epic tale about a couple who becomes...
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Tumblr Begins Rolling Out Polls
Tumblr began rolling out polls across Android, iOS and the web Thursday. The platform said in a blog post that users with access to the feature can click the orange poll icon (in the toolbar on mobile and appearing when a new content block is started in post editor on desktop), write their question and...
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Meta Centralizes Certain Settings From Facebook, Instagram, Messenger in Accounts Center
Meta is moving certain settings across its family of applications into its Accounts Center to ease the process of managing settings for people who use multiple apps. Accounts Center is available via the settings menu in Facebook, Instagram and Messenger, and settings including Ad Preferences, passwords, personal details and security can now be found there....
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Open Wide: Mountain Dew Made a Baja Blast Hot Sauce
It's National Hot Sauce Day, and while spice enthusiasts might plan to indulge in favorites like Tapatio or Tabasco, perhaps they should leave room in their stomachs for an unexpected contender: Mountain Dew (Mtn Dew). The PepsiCo brand has released a limited batch of Baja Blast Hot Sauce for dedicated fans of the tentpole flavor....
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Twitter Extends Community Notes to Quote Tweets
Twitter extended its Community Notes crowdsourced fact-checking initiative to quote tweets. The company said in a tweet from its Community Notes account, "This change boosts the impact of contributors' efforts and helps ensure that context is shown everywhere it can be helpful. Live now in the web app, and coming soon to iOS and Android."...
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Netflix Founder Reed Hastings Gives Up His Role as Co-CEO
Reed Hastings, one of Netflix's founders, is giving up his co-CEO title and transitioning into the role of executive chairman. The company announced the news in a letter to shareholders along with its Q4 earnings on Thursday. Hastings spent 25 years building Netflix into the streaming giant it is today, transitioning it from a DVD...
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Krispy Kreme UK CMO Emma Colquhoun on Brand Consistency and Plan to ‘Unbox Joy’
With its glazed doughnut options from the Fudge Brownie Bliss to the Choc Custard, international doughnut and coffee company Krispy Kreme has built its reputation around putting a smile on customers' faces for the best part of a century. That is a consistent brand purpose that it will aim to evoke across the U.K. through...
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In an Age of Mass TV Cancellations, Some Product Placements Are Left in Limbo
Whether it's wayward Junior Mints in an operating room in Seinfeld or Dominic Toretto throwing back Coronas with his Fast and Furious family, product placement has long been a staple of shows and movies. In addition to financial incentives for production, products have the power to tell stories in as little as one frame. However,...
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