Articles on this Page
- 12/18/13--11:43: _Man Dresses Up Like...
- 12/18/13--12:46: _Streaming Yule Log ...
- 12/19/13--03:22: _This San Francisco ...
- 12/19/13--09:56: _Two Guys Make Arduo...
- 12/20/13--07:15: _Ad of the Day: Noki...
- 12/20/13--09:38: _See Everything That...
- 12/20/13--10:30: _Wait, There's Still...
- 12/24/13--08:00: _Man Proposes to Wom...
- 12/24/13--08:05: _Agency's Christmas ...
- 01/03/14--05:47: _Microsoft Celebrate...
- 01/03/14--07:08: _Mercedes M-Class Su...
- 01/05/14--17:48: _Hire 3 Women to Dis...
- 01/06/14--06:10: _Doritos Picks 5 'Cr...
- 01/06/14--06:43: _Ad of the Day: Old ...
- 01/06/14--07:59: _Leave It to Ben & J...
- 01/06/14--11:49: _Restaurant Cooks Up...
- 01/07/14--06:04: _Time Freezes, and D...
- 01/07/14--07:40: _Netflix Revels in t...
- 01/07/14--08:31: _Stephen Colbert Get...
- 01/07/14--09:20: _NBC Celebrates NYC ...
- 12/20/13--07:15: Ad of the Day: Nokia Grows a Mullet in Oddest Tablet Spot Ever
- 12/24/13--08:00: Man Proposes to Woman Through Chivalrous Video Game He Built Himself
- 01/05/14--17:48: Hire 3 Women to Disrupt White-Male Hegemony
- 01/07/14--07:40: Netflix Revels in the Clichés in DDB's Amusing 'Pep Talk' Ad
Sometimes, the combination of creative talent and too much free time can lead to some truly odd projects. Case in point: designer Phil Jones, who has been replacing realtor ads around town with his own meticulously reproduced photos.
Using wigs and wardrobe changes, Jones reenacted each realtor's pose as closely as he could, then pasted the results over the original images on benches around Minneapolis.
While it could (accurately) be described as vandalism, the project's rapid explosion in popularity since Jones posted it on Reddit is also helping to bring national attention to a few local real estate agents with modest ad budgets.
The original Yule Log television broadcast dates back to 1966, when WPIX-TV aired footage of a cozy fireplace to cheer up New Yorkers who lived in apartments without one. But Netflix really gives it a modern spin this year, humorously advertising its streaming Yule Log channel with a faux-epic trailer and two-minute behind-the-scenes director's commentary video. It's all perfectly stupid and hilarious, particularly the longer video, in which the auteur picks out the right logs on a farm and marvels at particularly serendipitous "ashing" in footage of the burning wood. Great holiday cheer by ad agency Muh-Tay-Zik | Hof-fer.
Agency: Muh-Tay-Zik | Hof-fer
Director, Executive Creative Director: John Matejczyk
Head of Production: Michelle Spear
Associate Creative Directors: Josh Bogdan, Tony Zimney
Copywriter: Jonathan Hirsch
Account Supervisor: Carolina Cruz-Letelier
Assistant Account Manager: Emily Mee
Production: Muh-Tay-Zik | Hof-fer
Director of Photography: Chris Wilson
Art Director: Jonathan Nicholson
Producer: Alex Smith
Editor: Matt O'Donnell
Colorist: Eric Pascua
Motion Graphics: Spencer Seibert
Executive Producer: Jon Ettinger
Senior Producer: Kristen Jenkins
Audio: One Union
Senior Engineers: Andy Greenberg, Eben Carr
Who John Matejczyk (l.), ecd, and Matt Hofherr, president, director of strategy
What Advertising and production company
Where San Francisco offices
Among the latest generation of Bay Area startups to attract attention, Muh-tay-zik | Hof-fer celebrates offbeat projects for an eclectic client list. There’s work like Annie’s Homegrown, which spoofs the Stanford marshmallow experiment that began in the late 1960s, using kids and delayed gratification to sell the brand’s mac and cheese pizza. The 3-year-old shop also recently launched Gallo’s New Amsterdam vodka, and for client Do.com created a short film in which a nursing home resident has 17 minutes to live and organizes his farewell party via the site. Matejczyk teamed up with Hofherr in an “arranged marriage” after creative director friends set up an introduction.;
The world-traveling Molson Beer Fridge became famous for being exclusive—when it visited European cities earlier this year, only people with a Canadian passport could open it. Now, the fridge is back, and being even nicer to one Canadian guy, with help from his friends.
This new spot, from agency Rethink, tells the tale of two friends who surprise a third friend—a rabid hockey fan who for some reason has fled Canada for the remote Gili Islands in Indonesia—by bringing him a red fridge of his own to keep in his little hut, which may or may not have the electricity to run it. The friends also bring a satellite system so the other guy catch the Olympic Games this winter.
It's a fine stunt, as far as it goes, though the surprise isn't quite as delightful as the premise of the earlier video (which was apparently the second most viewed commercial online in Canada this year). Plus, the emotion remains mostly bottled up. Unlike some other heartwarming ads, where people weep only, the fridge recipient here claims he's actually "sweating" and not in fact getting weepy over his buddies' thoughtful gesture.
A 30-second version of the ad will begin airing in Canada on Dec. 26.
Client: Molson Canadian
Title: "The Beer Fridge: Project Indonesia"
Creative Directors: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais
Art Directors: Aaron Starkman Joel Holtby, Vince Tassone, Christian Buer
Writers: Aaron Starkman, Mike Dubrick,
Account Director: Ashley Eaton
Broadcast Producer: Dave Medlock
Production Company: Untitled Films
Director: Tyler Williams
Executive Producer: Lexy Kavluk
Line Producer: Tom Evelyn
Director of Photography: John Houtman
Postproduction: Rooster Post
Executive Producer: Melissa Kahn
Editor: Marc Langley
Assistant Editor: Nick Greaves
Postproduction: Fort York VFX
Music, Sound Design: RMW Music
In the long list of ways we've seen tablets marketed over the past few years, from highlighting their technical aspects to their family-friendliness to their excellent customer service, there's one tactic that hasn't been deployed: comparing the device to an outdated hairstyle. But that's exactly what Nokia is doing in this new spot for its Lumia 2520 tablet—a two-minute film that will leave you scratching your head, feeling considerably uncomfortable, or most likely, both.
Although a bit of a stretch, the general premise of the ad, titled "For Work. For Play," makes some sense. Like the ever-controversial mullet, the Nokia Lumia 2520, with its high-res screen and reverse side that comes in an array of bright colors, is all "business in the front, party in the back." But that's where the "sense" ends. The actual story line of this ad is a total creep-fest, to put it mildly.
A man goes to a salon in search of a new haircut and encounters the word's creepiest barber since Sweeney Todd. After a lot of overzealous touching (note the decaying fingernails) from the barber, the strangely unfazed customer decides to go with "something a little different": a mullet. Rather than giving his customer an actual haircut, the barber summons his equally creepy assistant to present the man with a Nokia tablet on a silver platter and beckons him to "touch it."
As the man plays with the tablet, filled with pictures and videos of the barber and his assistant, his cropped hair magically grows into a voluminous mullet. The barber returns, inexplicably dressed in tennis whites, to see the unveiling of the new 'do. "All set for business," says the man. "All set to party!" adds the barber, stroking the man's hair.
The spot ends there, but were it to continue, we'll take a guess that the customer winds up dead while the barber adds his scalp to a large collection hidden in a secret room behind the shop. Then again, maybe the man just goes out and buys himself a Lumia 2520.
But yeah, probably murder.
These are a couple of years old, but new to us—some amazing, beautifully simple print ads for a bookstore in Brazil. Delightful idea, gorgeous execution. It's stuff like this that makes people fall in love with advertising and want to work in the industry. Agency: Lápisraro Comunicação. Full credits below. Via @Brilliant_Ads, which is doing a Twitter countdown of 100 great ads through the end of the year.
Client: Corre Cutia Bookstore
Agency: Lápisraro Comunicação, Belo Horizonte, Brazil
Creative Directors: Carla Madeira, Cristina Cortez
Art Director: Francisco Valle
Copywriter: Gustavo Costa
Illustrator: Francisco Valle
It's getting down to the wire, but we're still finding little gems of Christmas cheer in holiday ads on YouTube. This one's for Meijer, the superstore chain, and it should bring a smile to even the most Grinch-like viewer. Sadly, it's only gotten 6,000 views in over a month. Let's help lift that number a bit. Agency: The Distillery Project in Chicago.
In recent years, we've seen guys propose marriage through infographics,banner ads and crowdsourcing. But Oregon 3-D artist Robert Fink outscores them all with this impressive multi-level video game he created to ask his girlfriend, Angel White, to tie the knot.
Fink worked with two techie friends over five months to create Knight Man: A Quest for Love, which involves a knight's efforts to rescue a princess. White, also an avid gamer, had tested games for Fink before, so she wasn't too suspicious when he invited her to swing by his studio and give Knight Man a try. At the end of the quest, this message appeared: "Princess, I have searched far and wide and braved many dangers searching for my one and only. I believe with all my heart that I have found you ... Angel White, would you do me the honor of sharing your life with me?" (I guess hiding a ring in a tub of hot wings during a Call of Duty marathon wouldn't have been as magical.)
White accepted, and with any luck, they'll live happily ever after.
Via Laughing Squid.
This holiday, McCann Helsinki is seeking to make copywriters and creatives everywhere hate them with the fire of a thousand slightly burnt gingerbread men. They're offering free, tailor-made slogans in a two-hour turnaround time with their Lean Mean Slogan Machine, backed by a photo of a shirtless guy in a cowboy hat (Liquid Plumr, your ideas are leaking—PUN!). Visit the site, type in your business name, and within two hours you'll have your own slogan.
Some taglines from their gallery:
• Mayer/McCann Erickson: "But ma! Mayer came in last! Why can he always sit in the front?"
• Google: "Don't just doodle."
• Anitotes: "For anyone without a bag."
• FP7/CAI: "Kind of like AC/DC, only advertising."
• Leo Burnett: "Porn to be wild."
• Starbucks: "Covering up mermaid boobs does not make us a sellout."
OK, so maybe the slogans aren't billboard worthy, but it's a fun idea nonetheless. Jyrki Poutanen, one of the creative directors at McCann Helsinki, spoke with AdFreak about the campaign:
What's the story behind the Lean Mean Slogan Machine?
We wanted to give our clients, affiliates and fans something for Christmas. Something that we think we're good at and that they'd hopefully enjoy. Something that would show excessive commitment to plain silliness. And it does, you know—we've been responding to the requests almost 24/7. Especially when the requests started pouring in from your continent; your day is our night. During the first 48 hours we had written about 300 slogans. And there's only three of us writing.
Do you have hate mail coming in? As a copywriter, I'm working on my draft to you now.
Not yet. You'll be the first then. Sure, mail it in, we'll stamp it with a fitting slogan, and you'll have your hate mail back in two hours. :)
Shouldn't you guys look for new jobs if it only takes you two hours to write a slogan?
We've always been good, or at least enjoying, verbal acrobatics. So yes, there may be a better future for us in professional athletics—gymnastics, that is. And if you're referring to the slogan machine mocking the copy profession, luckily there's so much more to our work nowadays than just taglines. And naturally the really, really great ones, the ones to live with us for decades, take a bit more than two hours to create. But I'm also a big believer in spontaneous stupidness that just might become some greater universal stupidness just because it wasn't so analyzed, chopped to pieces through and through.
What's your favorite slogan ever?
Hmmm. Tough one. I remember really liking Honda's "The Power Of Dreams" when it first came out. Having said that, it really doesn't portray my typical favorite slogan. I usually like them 40 percent rebellious, 40 percent stupid and 30 percent clever. Yeah, I know, the math's not right, but I may have proven a point there? But I can't think of any of that sort right at the moment. So maybe my favorites really aren't that good, then. Oh, there was this slogan once for PeakPerformance (I think) ... "Boredom Comes to Those Who Wait," which really stuck to my mind.
Santa needs a new slogan. Any ideas?
A rebel with a claus.
Microsoft took a different approach this time with its year-end roundup for Bing. Instead of simply copying Google's Zeitgeist with its own year in review, it focused instead on the inspiring (and presumably well-searched) women of 2013.
Set to the lady-power ballad (and intended gay-rights anthem) "Brave" by Sara Bareilles, the video parallaxes its way through some of the inspiring women who did great things in 2013. It includes Margaret Thatcher, whose main contribution to 2013 was dying. But in general, it's a feel-good mélange designed for maximum inspirational shareability. It's also designed not to offend by only vaguely referencing ladies on the front lines (where they've been for a while, btw) and leaving out the word "marriage" before the word "equality."
It already has a couple hundred bitter comments on YouTube about how Microsoft didn't out a video celebrating the heroic men of 2013—posted by people who haven't yet figured that's every other year-end roundup out there.
Microsoft's right. We're gonna need some bravery for the year ahead.
Mercedes-Benz USA puts the "demo" in demolition derby for this fun 60-second spot by Merkley + Partners touting the latest high-tech safety features of the automaker's M-Class vehicles. All hell breaks loose when a woman drives her shiny silver SUV into a crash-crazed competition of mangled metal and screaming steel. Smash! Bang! Screeeech! This particular carmageddon, pulse-pounding but also played for laughs, was impressively staged at an old California factory where the final confrontation in Terminator II: Judgement Day was shot.
Naturally, the M-Class emerges unscathed and its driver unharmed. Her ordeal was fiery and fierce, but notably less stressful than the wars waged for parking spaces at malls across America on any given Sunday! Sunday! Sunday!
Last month, Business Insider published an article headlined “Why Advertising’s Most Powerful Creative Thinks So Few Women Are Able to Break Through,” quoting Susan Hoffman, ecd of Wieden+Kennedy, as saying: “I went to The 3% Conference, but I didn’t see a lot of great work there. I didn’t see a lot of portfolios, but the few I saw, it was like, ‘Well, I know she’s a woman, but I don’t think I’d hire her.’ I’m sure there’s talent out there, we just have to dig, dig, dig.”
Actually, The 3% Conference (mission: “Building The Business Case for More Female Creatives”) isn’t a portfolio review, as founder Kat Gordon will confirm. And what Hoffman talks about isn’t a gender problem. It’s a “How we define what constitutes great work in a male creative leadership-dominated industry where what is deemed creative is set and reinforced year after year by predominantly male ecds, creative directors and creative awards juries” problem.
That’s a problem because our industry is failing to tap a huge source of creativity with the power to redefine our product, the way we do business, how we make money and how we positively influence popular culture. I call it the New Creativity, and it’s female-informed.
Stuart Elliott covers agency startups and New York office openings in his advertising column in The New York Times. Last year, every announcement featured an all-male founding/management team lineup (virtually always all-white). When I called each one out on social media, responses ranged from the odd shamefaced “You’re right” tweet to (most often) deadly silence. Only Mike Duda, the new CEO of Johannes Leonardo, acknowledged this was an issue and reached out to me to ask for help in changing it.
Men feel more comfortable working with, hiring, promoting and co-founding agencies with other men, and they do this unconsciously. Working with/hiring/promoting/co-founding with women is uncomfortable—because we’re “other.” We have different perspectives. Women ask tough questions that disrupt the closed loop of white guys talking to white guys about other white guys. We challenge the status quo because we’re never it. Right now, that challenge is exactly what our industry needs.
When Anne Bologna left her managing director post at MDC in April last year, I urged her to start the holding company of the future. I’d seen Anne in action at MDC, and I was very impressed. I saw an opportunity for her to leverage her experience and business creativity into reinventing the holding company concept. Plus, in my entrepreneurial endeavors, I’ve come across plenty of people interested in funding the future of advertising—or rather, funding anyone with the creativity, the experience and the confidence to invent the future of advertising. Ultimately, TripAdvisor made Anne an offer she couldn’t refuse—but the opportunity remains.
In one 10-minute conversation with Susan Credle, ecd of Leo Burnett, at Advertising Week 2013, I heard more radical, innovative creative thinking that could benefit our industry than I had on any (white male-dominated) stage all week. The New Creativity that can be applied to inspire not only more creative product but more creative ways of producing it.
Women in advertising burn with the same ambition as men. They want to create amazing advertising, win awards, get to the top, build successful businesses. Equally, there are as many men in advertising as women who don’t want to work nights and weekends, all the time, who want to spend quality time with their children. There are as many men as women who don’t have children, who want to spend quality time with their friends, their family and themselves.
Applying female-informed perspectives to redesign the way our industry works and makes money and creates a happier, more creative and more productive working environment for all of us.
Want to start tapping the New Creativity? Here’s how:
• Identify the areas within your agency/business/holding company that are all-male or male-dominated. Change that.
• Don’t change it by hiring or promoting just one woman. She’ll be isolated and surrounded by the status quo and will have to adapt to it, and she won’t be able to make a difference. Two women doesn’t work either. Make it at least three. Three or more women at the top of your creative department, on your management team, on your board begin to make a real difference and change the environment, the culture and the output.
• Do this on merit. (Nobody is suggesting for a moment that you hire or promote women just because they’re women.) Actively search out the talent overlooked in your agency because it doesn’t fit pattern matching. Tell recruiters you want to see an equal number of brilliant male and female candidates for every brief.Demonstrate publicly that you’re part of the New Creativity. You’ll attract the best women—and the best men.
We urge our clients to buy great creative work that makes them uncomfortable, and run it. Well, now it’s time to buy great creative women who make you uncomfortable, and run with them.
Out of discomfort comes greatness—for all of us.
You've got to hand it to "Finger Cleaner" for nailing an edgy, icky tone that really sticks out among the five finalists in Doritos' annual "Crash the Super Bowl" contest for consumer-generated commercials.
In the spot, created by Thomas Noakes of Sydney, Australia, a frizzy-haired, greasy-cheesy-fingered Doritos eater is encouraged by his auto-shop co-workers to clean his fingers using a hole in the wall. The results are impressive, and unnerving.
Two of the five finalists, one picked by Doritos and another by fans in an online poll through Jan. 29, will air during Fox's Super Bowl broadcast on Feb. 2. There's also a $1 million grand prize for the ad that receives the most votes.
"Cowboy Kid" should do well, if only because it has two elements that always score in this particular competition: cute kids and a lovable dog. One kid actually rides the dog. We've also got a pair of so-so stolen Doritos/office-humor scenarios—one features an ostrich, which thankfully nobody rides—and a time-machine spot, which, despite the presence of a cute kid and a canine, probably has no future.
But only "Cleaner" merits a big thumbs-up, and I sincerely hope Doritos gives us all the finger on game day.
Old Spice appears to be gunning directly for Axe with a new line of refresh body sprays, two new spray scents—with the explosively awesome names of Bearglove and Lionpride—and some of its first spots targeted directly at the fragile psyches of teenage boys.
The concept is that Old Spice will make you smell like a man, which will make ladies treat you like a man, which will make your poor mother cry. Easier than running afoul of the law and far more satisfying than simply talking back, men around the nation now have a healthier way to rebel: Just spray to get laid.
In the three spots from the "Smellcome to Manhood" campaign, by Wieden + Kennedy in Portland, Ore., the lamentations of the mothers are conveyed in amusing musical fashion as they stalk their sons. The frumpy old moms are seriously creepy, dressing up like janitors, washing up on beaches like corpses and sliding up the ball return at the bowling alley as their sons are out on dates with nice young ladies. Even better, the nice young ladies actually look like nice young ladies and not lingerie models twice their age. For extra mom-upsetting value, the two :15s are both interracial. The :30 is better than the :60, which is a more in-depth bildungsroman and has some seriously weird parts in it.
Fun fact: While the spots don't get into it, the campaign is part of an education effort by the brand to prevent the scourge of overspraying—you know, where young men overcompensate for the hideous smell of their pubescent bodies by dousing themselves with the magical juice that promises to bring bikinied babes running at them in slow motion, except all it does is set off the fire alarm or cause kids in the school to be hospitalized. Supposedly, Old Spice is tackling that somehow with these spots. (See more in the infographic below.) But more important, it's doing it with an awesome PSA about how to scent responsibly that involves synthesizers and a guy in a mullet.
If anyone can spray goodbye to boyhood hygiene habits, Old Spice can.
Client: Old Spice
Project: Old Spice Global | Re-Fresh Body Sprays
Global Marketing Director: Bobbie Jo Ehlers
Global Brand Manager: Mathew Krehbiel
Global Associate Brand Manager: Charlie Nutting
Wieden + Kennedy, Portland, Ore.
Creative Directors: Craig Allen | Jason Bagley
Copywriter: Justine Armour
Copywriter: David Povill
Art Director: Ruth Bellotti
Senior Producer: Lindsay Reed
Account Team: Liam Doherty | Diana Gonzalez | Yaya Zhang | Jessica Monsey
Executive Creative Directors: Susan Hoffman | Joe Staples
Head of Production: Ben Grylewicz
Production Company: MJZ
Director: Steve Ayson
Executive Producers: Emma Wilcockson
Line Producer: Mark Hall
Director of Photography: Ryley Brown
Editorial Company: HutchCo
Editor: Jim Hutchins
Asst. Editor: Patrick O’Leary
Post Producer: Jane Hutchins
VFX Company: The Mill
Head of Production: Arielle Davis
Executive Producer: Sue Troyan
Producer: Adam Reeb
Coordinator: Ben Sposato
Creative Director | Flame Lead: Tim Davies
Shoot Supervisor: Steve Anderson
3D Lead: Meng-Yang Lu
3D Artist: Mike Di Nocco
2D Artist: John Price
2D Artist: Lisa Ryan
2D Artist: Margolit Steiner
2D Artist: Scott Wilson
2D Artist: Jale Parson
2D Artist: Edward Black
2D Artist: Steve Cokonis
2D Artist: Tara De Marco
2D Artist: Tim Robbins
2D Artist: Dag Ivarsory
Music Company: Walker
Producer: Sara Matarazzo
Assistant Producer: Abbey Hickman
Composer | Arranger: Brad Neely
Music Record: Warehouse Studio and GGRP Productions Vancouver, BC
Music Record Engineer: Vince Renaud
Composition Engineer: Graeme Gibson
Music Engineer Assistant: Zach Blackstone
Record Coordinator: Derick Cobden
Final Mix Studio: Barking Owl
Post Engineer: Brock Babcock
Producer: Whitney Fromholtz
Artist: Mark Gethin
On Jan. 1, Colorado became the first state to allow the sale of recreational marijuana to anyone 21 or older. Sales have become so successful that stores are unable to keep up with the demand. Ben & Jerry's acknowledged that with a tweet on Thursday.
It was retweeted close to 10,000 times, and we're surprised more brands haven't addressed Colorado's newfound freedom. It seems like an appropriate time for Kate Upton and Snoop Dogg's weird Hot Pockets' commercial—full of references to marijuana "I bake everywhere!"—to get some extra play in the Centennial State, or for Taco Bell to revive its "Late Night Munchies" jingle.
And Doritos, Cheetos and Funyuns—we're waiting, you guys.
Today in crazy Russian advertising news: A restaurant in Yekaterinburg decided to promote its flame-broiled steaks by flame-broiling its billboard as well. It is a pretty hot idea, if maybe overly literal. Russians, of course, love insane outdoor advertising, from horrifying drunk-driving billboards to parasailing donkeys. They also get pretty worked up about cooked meat generally, as we saw in this classic Burger King ad. Via The Denver Egotist.
This eerie safe-driving PSA from New Zealand employs an Outer Limits-style time freeze to impressive, heartbreaking effect as we watch two drivers, poised to collide in a matter of seconds, emerge from their vehicles and discuss the situation.
One driver, with his small son in the back of his SUV, has misread the other's excessive speed while pulling into an intersection. Both concede it was "a simple mistake." But as the oncoming car creeps ominously ahead, shattering the otherwise frozen backdrop, they realize with mounting horror that there may be nothing they can do to avoid the inevitable. They walk back to their cars, and we share their sense of anguish and helplessness.
"This campaign aims to reframe the way people look at their speed when they're driving," the New Zealand Transport Agency says. "We usually get to learn from our mistakes, but not when driving—the road is an exception. Even the smallest of mistakes on the road can cost us our life, or someone else's."
The spot, by Clemenger BBDO, marks a departure from the agency's recent work for the client, which successfully used humor and charm to highlight the dangers of driving while stoned. Here, the tone is intensely serious, and the riveting results are memorable and stand up to repeat viewings. Amid the terrifying prospect of a side-impact crash, this ad's power hits you head on.
You guys remember that blog post about that ad that did a familiar thing in a fresh way? When a creative team took a clichéd trope and offered a meta commentary illustrating how hackneyed it was, but tied it to the client anyways? When it left at least one viewer with a smile on his face, and a vague sense of unease about what it was actually saying? That's what happens with this Canadian spot, featuring a coach appealing to his players by referencing a rousing, generic locker-room speech from a movie on Netflix. It's a fun idea. Too bad it sells the product as nondescript. Then again, nobody watches a sports flick looking for anything but the same old warm and fuzzes anyways. Agency: DDB Vancouver. Director: Michael Downing of Partners Film.
At this year's Super Bowl, Wonderful Pistachios will take a break from its usual "what's hot this minute" approach and feature a star with a bit more lasting power: Stephen Colbert. The host of Comedy Central's Colbert Report will appear in two game-day ads for the brand, kicking off a campaign themed "Get crackin', America." Ads will continue to roll out throughout 2014 as part of a yearlong contract with Colbert.
In a statement, the marketing chief for Wonderful Pistachios parent Paramount Farms praised his brand's 2013 Super Bowl ad."Last year's Super Bowl spot featuring Psy drove significant brand awareness and incredible buzz among consumers," said Marc Seguin. "This year, we wanted to extend and deepen that enthusiasm beyond the Super Bowl with talent that excites and resonates with our core consumer target over the full year. Mr. Colbert is the perfect fit for our brand and for this campaign."
The Tonight Show is moving from one smug cultural petri dish to another, thanks to Jimmy Fallon, who will be taking the show back to NYC when he replaces Jay Leno next month. To commemorate this historic shift into reverse gear, NBC has released a print ad of a snappily dressed Fallon walking the edge of a high-rise building in Manhattan. I have to say, it's weird to see Fallon looking directly into a camera without corpsing like an amateur. It's a pretty standard ad for this sort of thing, but it gets the point across and the skyline is cool, which is all they need to prompt New Yorkers to pat themselves on the back about yet another thing. Below is the first TV promo, which features all the past hosts of the show—even, for literally half a second, Conan O'Brien.