Articles on this Page
- 01/27/14--08:57: _Agency Recruiting C...
- 01/28/14--14:27: _Cancer-Stricken Fan...
- 01/27/14--09:47: _Pepsi Gives the Gra...
- 01/27/14--11:16: _Mutant 'Doberhuahua...
- 01/27/14--13:23: _Trojan's New Ads Ar...
- 01/28/14--14:27: _Coca-Cola Visits La...
- 01/28/14--05:54: _Lingerie Ads Star P...
- 01/28/14--14:27: _A Real Woman Will Q...
- 01/28/14--07:33: _Ad of the Day: Volk...
- 01/28/14--08:37: _Budweiser Gives a S...
- 01/28/14--09:49: _Kia, Toyota Push Ou...
- 01/28/14--10:41: _Singer Is Photoshop...
- 01/28/14--17:39: _Dream of Beer Deliv...
- 01/29/14--02:28: _Ad of the Day: Chee...
- 01/29/14--05:35: _Delta's New In-Flig...
- 01/29/14--06:41: _Budweiser Set to Ch...
- 01/29/14--08:30: _Quietly Amazing Sub...
- 01/29/14--10:05: _See a Most Excellen...
- 01/29/14--11:39: _JCPenney Awesomely ...
- 01/30/14--02:10: _Ellen DeGeneres Is ...
- 01/27/14--11:16: Mutant 'Doberhuahuas' Attack the World in Audi's Super Bowl Ad
- 01/27/14--13:23: Trojan's New Ads Are Subtle, Playful and Even Safe for Kids
- 01/28/14--14:27: Coca-Cola Visits Lambeau Field in One of Its Two Super Bowl Ads
- 01/28/14--09:49: Kia, Toyota Push Out Their 2014 Super Bowl Commercials
- 01/29/14--06:41: Budweiser Set to Charm the World With Its 'Puppy Love' Super Bowl Ad
You are a digital idea ninja, innovating where branding meets emerging technologies. That is to say, you are an aspiring ad creative who likes shooting videos of yourself with your smartphone. That is to say, you are an aspiring ad creative. Rejoice! Now your favorite hobby may actually bear fruit.
DDB Oslo invites you to Snapchat yourself talking about your own genius. You have 10 seconds to sell an idea. That is to say, you have 10 seconds to sell yourself. If a bunch of idea ninjas—i.e., the creatives at DDB Oslo—like your pitch, they will fly you in for a job interview. At one-third the length of your traditional elevator pitch, that may seem like a lot of pressure, or like it would invite a lot of simplistic drivel. But really, we have to credit DDB Oslo for figuring out a way to make sure the spiels stay brief. And if Miller High Life can do it in one second, you can do it in 10.
Then again, the agency is mostly selling itself here. As such, it probably should have followed its own rules. The video explaining the campaign is an exhausting 42 seconds long.
All the pre-game hype and multimillion-dollar TV buys can't put the Super Bowl and sports fandom in perspective as sharply as this newspaper ad from Kara Christian, a 58-year-old Denver Broncos fan stricken with breast cancer.
The longtime season-ticket holder has followed the team since she was 5, back in 1960, when the Broncos played their first game, and she regularly attends contests at Sports Authority Field at Mile High wearing a big orange wig. She's the kind of ardent fan who arrives at games early to greet home-team players with hugs as they walk to the locker room.
Christian, whose prognosis is terminal, received a field pass for the AFC Championship Game in Denver and a football signed by every Bronco. To say thanks and spur the team to victory in the Super Bowl, she took out a half-page ad in the sports section of Saturday's Denver Post.
She writes: "You shall never know how much your kindness and support has meant to me throughout my illness. An autographed football has made the darkest of days shine brightly with an orange glow. A hug has given me the strength to remain Bronco tough. A field pass has given me encouragement to make it through another day. A phone call has meant the orange and blue world to me." She closes: "I was born a Bronco, I bleed orange and I will proudly die a Bronco," and signs the ad "The Bronco Lady." (Christian qualified for two Super Bowl tickets in the team's season-ticket lottery and plans to attend the game.)
She opens the message by addressing the Broncos as "teammates." This speaks to the intense, intimate bond that die-hard fans have with our favorite teams, ties that inform and enrich our daily lives in ways causal fans can't understand. In our hearts and minds, we're part of the team. We rise with each victory, sink with each defeat. Some say sports isn't life and death. For true believers, it's nothing less. In the best cases, this energy flows in both directions, giving strength to fans and players. It's a spiritual experience that transcends the cynicism of celebrity, contracts and even commercials.
I don't care what USA Today's Ad Meter says after the game. Kara Christian's ad wins the Super Bowl this year.
Super Bowl halftime sponsor Pepsi decided to get an early start on Sunday night when the gridiron met the Grammys for an NFL-style extravaganza featuring the musical stylings of football stars.
"You music artists, you're always giving football the best halftime shows," Deion Sanders announces to a faux Grammy crowd. "So tonight, football is paying music back." The result, from agency Scratch, is about as over-the-top and occasionally cringeworthy as you might expect, with performances from Terry Bradshaw, Shannon Sharpe, Mike Ditka and more.
Maybe we'll get lucky and this Sunday's halftime show, featuring Bruno Mars, will pack all of its anticipated insanity into a mere two-and-a-half minutes as well.
Pepsi is expected to air a single 30-second spot, created by ad agency Mekanism, during the Super Bowl broadcast.
Audi's 2014 Super Bowl ad, like the mutant animal it imagines, is a bit of an odd beast.
Following two teasers, the automaker on Monday released the full spot, from Venables Bell & Partners and director Noam Murro. It features a man and woman looking in a pet store for the perfect dog. When they can't choose between a Chihuahua and a Doberman Pinscher, the store suggests they get both—a blended "Doberhuahua" breed. Sounds like a fine plan, until things go awry (in the couple's imagination, at least) and a pack of Doberhuahuas begins to chew up an entire city.
Turns out the whole point is not to compromise. "The all-new Audi A3. Designed without compromise," says the on-screen text at the end. (The couple end up not compromising by choosing a not-lethal mutt from a rescue shelter.)
The visuals in the ad are certainly amusing, and a Doberhuahua attacking Sarah McLachlan's guitar is a welcome sight. But it seems like a bit of a roundabout way to get to a message—#StayUncompromised—that could apply to almost anything.
Last year's "Prom" spot had a similarly vague message—"Bravery. It's what defines us"—but was well liked because of the winning storyline. This year's plot crosses over into such absurdism that the message about not compromising feels like a disconnect. (And speaking of crossing over, combining two animals to make a new one, in a car commercial, could make you expect a message about a crossover or a hybrid—and the A3 is neither.)
Dogs, violence and Sarah McLachlan. Like the Doberhuahua itself, it's an odd combination.
Colangelo's new TV ads for Trojan are refreshingly quiet and subtle, with adults and a male teenager alluding to sex without snickering or blushing. That said, the subject behind the dialogue-driven ads, which break today and were directed by Gavin O'Connor in his commercial debut, is never in doubt.
In "Big Date," the teen, in an interesting role reversal, plants a condom in the shirt pocket of his middle-aged dad who's leaving for a date. "Miss You" shows a boy longing for his traveling dad as much as his mom misses her man, only to smile when she finds a Trojan present from him in a dresser. "Happy Birthday" is the only ad set in bed, with a thirtysomething couple celebrating some early morning action. But hey, they're relaxed about it, so you don't feel creepy watching them.
Indeed, this campaign is more mellow than naughty, so much so that TV networks will air the ads earlier in the evening than they have in the past, according to Dave Clemans, Colangelo's executive creative director.
The tagline, underscored by three simple piano notes, is "Real. Good. Sex."
Client: Church & Dwight
Executive Creative Director: Dave Clemans
Creative Directors: Chris Stevenson, John Wagner
Art Director: Wendy Shapiro
Agency Executive Producer: Ilene Richardson
Managing Director: Jim O’Neill
Group Account Directors: Elizabeth Geary, Dan Liu
Director: Gavin O’Connor
Production Company: Saville Productions
Executive Producer: Rupert Maconick
Head of Production: Michelle Traviniski
Producer: Jay Spangler
Director of Photography: Mandy Walker
Editorial: The Cutting Room Films
Editor: Brian Sanford
Editorial Executive Producer: Melissa Lubin
Editorial Senior Producer: Eytan Gutman
Color: Light of Day
Colorist, Online Editor: Joe Wenkoff
Flame, Visual Effects: Colin Stackpole
Sound Mixer: Walter Bianco
While the Broncos and Seahawks battle it out Sunday at MetLife Stadium in New Jersey, Coca-Cola will visit an almost completely deserted Lambeau Field in Green Bay, Wis.—in one of its two 60-second Super Bowl commercials.
Coke released the first spot online Monday, and it's a cute tale of a small kid named Adrian who goes from benchwarmer to star of his high school football team with one impressive fumble recovery and return for a touchdown. In fact, he doesn't stop there. He keeps running from Ashwaubenon, a suburb of Green Bay, all the way to Lambeau, where he does a touchdown dance and a little Lambeau Leap—and gets an ice-cold Coca-Cola from the groundskeeper (played by the actual Lambeau groundskeeper of 17 years).
Most of the cast consists of Green Bay-area residents, the soda maker said, and the spot as a whole is meant to celebrate Coke's connection to modest communities across the country. " 'Going All the Way' is a story that celebrates a young man accomplishing his dreams. It's also a celebration of the amazing town of Ashwaubenon, Wis., coming together and our wonderful partnership with the city of Green Bay," Katie Bayne, president of North America Brands at Coca-Cola North America, said in a statement. "While Coca-Cola is a global brand, this ad illustrates the deep roots it has in every community where it does business. We are in every city and every town across the country, ready to provide the kind of refreshing, uplifting moments of optimism Adrian enjoys after his journey to Lambeau Field."
The ad, created by Wieden + Kennedy in Portland, Ore., and RSA director Jake Scott, will air in the second half. For a Super Bowl commercial, it's cute but pretty quiet. You'd expect the other :60, in some form or other, to be splashier than this. The other spot will air during the second quarter.
When a model's livelihood relies on her looks, what happens when her appearance changes? For Elly Mayday, the answer is to just keep on modeling.
While undergoing treatment for ovarian cancer, the plus-sized Mayday has lost her hair and gained some scars, but she remains front and center in ads for Vancouver-based Forever Yours Lingerie, which caters to women of all sizes. In addition, the company has donated a portion of its sales to supporting Mayday while she continues treatment.
It seems to be a banner month for shattering norms in the lingerie space, following Aerie's commitment not to retouch ads. Don't go looking for unretouched photos on the Forever Yours Lingerie site, as Photoshop features as heavily as lace bras. But it's still nice to see two brands that have moved away from unrealistic perfection. (Victoria's Secret, why is everyone so glowy on your site?)
While cynics cry marketing ploy, it seems to me that it's a win-win for brand and consumer alike. Hopefully it'll inspire other brands to follow suit.
See another pic of Mayday below from her first Forever Yours shoot after treatment, when she dyed her hair teal green for ovarian cancer awareness.
GoDaddy will try a real-world prank/stunt in the second of its two Super Bowl commercials this Sunday, as a woman will quit her job in front of the world to pursue her dream of starting her own business. The Web-hosting company released a teaser for the spot on Tuesday in which actor John Turturro sets up the premise.
"Let's talk about dreams, and the people who choose to pursue them. Like [BLEEP]," he says, as a picture frame with a question mark appears. "She's a real person with a real dream of starting her very own business. And she's got a message for her boss in front of 100 million people."
The gambit is clearly inspired by prank videos. Presumably the woman's boss had no idea this was coming, and will have a genuine reaction—positive or negative—that could be fun to see. UPDATE: GoDaddy sent through some more information. "Her boss doesn't know!" the company says. "He or she is going to find out while watching the commercial with the rest of the viewers—after the commercial, a formal resignation letter will be delivered and she'll give her two-week notice."
The stunt also recalls Marina Shifrin's spectacular late-night job-quitting dance from the super-viral video she posted last year. People just like seeing other people stick it to their boss. The concept would work better for a jobs site, but GoDaddy could make it work, though at 30 seconds it might be tough.
GoDaddy is evolving its messaging away from sleaze and toward a more respectable focus on women as business owners. The company's other 2014 Super Bowl spot, already released in full, stars Danica Patrick as one of many bodybuilders seeking a spray tan from a GoDaddy-using business owner.
Volkswagen of America's minute-long 2014 Super Bowl spot from ad agency Argonaut, released online this morning, sports a pretty lofty concept: Every time a VW vehicle hits 100,000 miles, a German engineer gets his wings. Indeed, we see feathered appendages sprout from engineers' backs, and some of the guys float around a VW factory like angels in lab coats. The "wings envy" scene in the men's room is a cute touch.
“We are thrilled with this year's creative, which highlights the enthusiasm around our brand and our vehicles' German engineering in a humorous spot that embodies the Volkswagen spirit," says Vinay Shahani, VW's vp of marketing. The automaker claims to have the most cars on the road with over 100,000 miles.
VW believes the "Wings" concept has legs, as the engineers will appear in additional game-day videos across VW's social channels and offer live responses to on-field developments. They will also lead an "Internet-ifier 5000" YouTube homepage takeover on Feb. 3, the day after the game, remixing the "Wings" commercial with cat and baby memes from around the Web.
The spot's tone, broadly farcical but not especially outrageous, is nothing like VW's noisy "Algorithm" teaser, which lampooned Super Bowl ads by showing the engineers using science to design the "ultimate" big-game spot crammed with puppies, bikinis, babies, dinosaurs, pirates, Carmen Electra and Abraham Lincoln (none of which had wings).
I wonder if VW will take some heat for showing mainly white, male, middle-aged engineers? The most prominent woman in the factory slaps a dude's face because she thinks he's trying to get less than angelic with her in an elevator. Guess he could've used a wingman.
"Wings," which premiered Tuesday morning on NBC's Today show, marks the client's fifth consecutive Super Bowl appearance. VW enjoyed its greatest game-day success with 2011's "The Force," a charming Star Wars-themed spot from Deutsch LA. I doubt "Wings" will soar to such iconic heights, but its silly humor flies well enough to make the ad memorable.
Agency: Argonaut, San Francisco
Anheuser-Busch InBev is certainly personalizing its Super Bowl commercials this year.
While its Bud Light work will depict an elaborate prank on a single unsuspecting person, the brewer revealed Tuesday that one of its two Budweiser spots will feature a single U.S. serviceman, Lt. Chuck Nadd, receiving a surprise hero's welcome home—from Bud and his entire town of Winter Park, Fla.
"The festivities included a full ticker tape parade, complete with marching bands, antique military vehicles, the VFW motorcycle club and an appearance by the world-famous Budweiser Clydesdales—all a complete shock to Lt. Chuck Nadd, who expected only to see his family waiting for him," the brewer says.
A-B says it was originally planned as a 30-second spot, but expanded to a :60—bringing the company's total time in Sunday broadcast to four full minutes. Its other spot, "Puppy Love," also a :60 and a sequel to last year's "Brotherhood" ad with the baby Clydesdale, is expected to hit YouTube on Wednesday morning.
See the teaser for "A Hero's Welcome" below.
Following Volkswagen earlier today, and Audi and Hyundai yesterday, two more automakers released their 2014 Super Bowl spots Tuesday—with Toyota rolling out its 60-second ad with the Muppets and Terry Crews, and Kia unveiling a 90-second version of its in-game :60 featuring Laurence Fishburne reprising his role from The Matrix.
The Toyota spot, "Joyride," from Saatchi & Saatchi in Los Angeles, promotes the 2014 Highlander and Disney's upcoming film Muppets Most Wanted.
Kia's ad, titled "The Truth," by David&Goliath, pushes the K900 luxury sedan. It features Fishburne faux belting out Puccini's "Nessun dorma" aria, made famous of late by Paul Potts on Britain's Got Talent a few years back. It's also destined to be among the most fireworksy spots this year.
See both ads below.
Well, this is just all sorts of amazing. Taking the time-lapsed Photoshopping of Dove's "Evolution" to a new level, Hungarian singer Boggie has created a music video in which she is digitally retouched from normal girl into glamorous pop star.
Through a combination of CGI trickery and seamless editing, the video for "Nouveau Parfum" is so compelling, it's hard to look away. And because the on-screen effects are so subtle, you're still able to pay attention to the song, which isn't bad at all. The video was posted to YouTube in December but only recently became a viral sensation, generating almost all of its 2 million views over the past week.
The 27-year-old singer, whose full name is Csemer Boglarka, told the Daily Star that the shoot took eight hours and required five changes of wardrobe, makeup and hair style. She was proud to see the effort paying off by continuing to fuel the global debate over manufactured beauty.
"Women open magazines and they have to face that on the pages everyone looks perfect, therefore they start to feel imperfect. I wanted to make it clear that we shouldn't try to compete with this perfectionism and manipulation which ruins your self-esteem," she told the newspaper.
"You should accept yourself on your good days and bad days, which is a hard process but it pays out at the end."
Via The Presurfer.
Lakemaid Beer, a beer created from scratch by ad agency Pocket Hercules and sold throughout the Midwest, put out a fun new ad that explains who their primary demographic is—ice fishermen wearing dorky hats. It also shows the brew's cool new beer-delivery system—courtesy of drones.
Sadly, the awesome quadcopter delivery isn't a service they're actually providing, but there are seasonally appropriate icons on the underside of each bottle cap (fish, a weather condition, snippets of fishing lore, etc.) that are part of a cryptic bottle cap game.
As neat as this ad is, I wish they'd focused more on the bottle caps instead of the cool thing they're not doing. Via The Denver Egotist.
Sorry, knuckle draggers. If you couldn't handle the sight of a—gasp—interracial family in last year's famous Cheerios commercial, here's some bad news. You'll have to sit through a sequel during the Super Bowl.
The General Mills brand on Wednesday unveiled its 2014 Super Bowl spot from Saatchi & Saatchi in New York. And yes, that's the family from "Just Checking," the ad from last May that made headlines when General Mills shut down the comments section on the YouTube version because of racist vitriol. That earlier ad turned out to be a major win for the brand, however, as people everywhere jumped to its defense—and the view count on YouTube jumped to nearly 5 million.
The Super Bowl spot, like its predecessor, runs a quietly moving 30 seconds, and even starts off with a clever, knowing nod to the earlier controversy. "Gracie, you know how our family has Daddy and Mommy…" the father says, pushing two Cheerios into the middle of a breakfast table. "And me," Gracie says, adding a third. "Yeah, that's right," Dad says.
At this point, those who know about the earlier controversy might expect, in the sequel, some family talk about being "different." Perhaps the girl has been hearing things at school about her parents, or getting questions from friends. But in fact—wonderfully—it's nothing of the sort. Dad is bringing up a whole different kind of family talk, and it couldn't be more common to families everywhere. It's pure Cheerios—a quiet, simple, real moment, and one ends nicely, too, with a priceless look on the mom's face.
It's hard to imagine Cheerios handling a sequel any more deftly than this. It obliquely references the earlier controversy, but by embracing a simpler story that has nothing to do with it, it suggests the controversy was dumb to begin with—that this is just America now, and families like this are just like everyone else, with better things to worry about.
Plus, of course, the very decision to devote an expensive buy on the Super Bowl to this spot—it's Cheerios' first appearance ever on the game, and only General Mills's second, following a Wheaties ad in 1996—is a nice rebuke to any detractors, and a proud moment for everyone else.
Client: Cheerios/General Mills
Agency: Saatchi & Saatchi, New York
Director: Matt Smukler
Production Company: Community Films
Dudes, strap yourselves in and get ready for the most righteously rad 1980s-style flight safety video ever.
Delta graces Gen X nostalgiasts with this five-and-a-half-minute opus from Wieden + Kennedy in New York, packed with sweet memories celebrating the finest of the decade. Spoiler alerts ahead: It's got Alf, Atari and the Rubik's Cube. It's got the Energy Dome (better known as that ridiculous hat the guys from Devo wore). It's got tons of glam hair, and pastels and spandex. It's even got a poor sucker trying to wind a cassette tape back into the cartridge—and for you Airplane! fanatics, a nice little easter egg.
Overall, it doesn't quite have the insane '90s-esque vim of Virgin's song-and-dance flight-safety number, but it is a nice addition to Delta's growing collection of offbeat videos—and at least everyone isn't dressed like a Lord of the Rings extra.
Agency: Wieden + Kennedy, New York
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Creative Directors: Sean McLaughlin, John Parker
Copywriter: Greg Rutter
Art Director: Alan Buchanan
Head of Content Production: Lora Schulson
Producer: Cheryl Warbrook
Account Team: Nathan Stewart, Dipal Shah, Jasmina Almeda
Director of Business Affairs: Sara Jagielski, Quentin Perry
Production Company: Arts & Sciences
Directors: Matt Aselton, Azazel Jacobs
Executive Producer: Marc Marrie
Managing Director: Mal Ward
Line Producers: Zoe Odlum, Dina Oberly
Director of Photography: Corey Walter
Editorial Company: Mackenzie Cutler
Editor: Ian Mackenzie
Post Producer: Evan Meeker
Editorial Assistant: Nick Divers
Visual Effects Company: MPC
Lead Flame, Compositor: Marcus Wood
Producer: Philip Whalley
Telecine Company: Company 3
Colorist: Tim Masick
Mix Company: Mackenzie Cutler
Sound Designer: Sam Shaffer
Song: Black Iris
Artist: Chill Pill 80s
We hadn't seen any major breakout hits among the 2014 Super Bowl teasers and full ads this week. But this 60-second Budweiser spot from Anomaly, released Wednesday morning, is destined for great things.
It's a sequel of sorts to last year's "Brotherhood," one of the strongest and best-loved Bud ads in a long time, about a baby Clydesdale and its trainer. Sticking with the baby theme, this year's spot is about a 10-week-old puppy who keeps escaping his own breeder's home and makes friends with the Clydesdales on a nearby farm. The same actor from last year, Don Jeanes, reprises his role as the Clydesdale trainer. And again, this spot is anchored by a strong musical choice. Last year it was Fleetwood Mac's "Landslide." This time it is "Let Her Go" by Passenger.
It's a bit less gritty than last year's ad, but the cute factor will overwhelm helpless Super Bowl viewers. Plus, there's a nice multilayered story going on—with the subtle parallels between the puppy/Clydesdale and horse trainer/puppy breeder. (The actress in the spot is Melissa Keller, who, the brewer points out, appeared in the 2002, 2003 and 2004 Sports Illustrated swimsuit editions.)
In terms of visuals and pacing, the spot is almost absurdly well produced and directed by RSA's Jake Scott. The scenes come off as both sweet and iconic, small yet grand—particularly the lovely moment, perhaps the ad's best, where the Clydesdales surround the car of the man who has come to take the puppy away. The plot also taps into Bud's affinity for dogs, as seen in its ad history, particularly the Dalmatian spots from the late 1990s.
In all, the spot—which premiered on Wednesday's Today show on NBC—is a very worthy sequel. And whatever else airs on the game, it will surely be among the top five best-liked spots. Bud will also air one other :60, also from Anomaly, in which a U.S. serviceman returning home receives an unexpectedly grand hero's welcome.
This new ad in Subaru and Carmichael Lynch's "Love" campaign opens on a scene we all dread—a car with a flat tire, and of course it's raining. We see a girl in a raincoat crouched down next to her car, getting drenched while she faces the challenge of changing it. Odessa's beautiful "I Will Be There" plays throughout ("If you ever need someone to hold you/I will be there/Standing by your side"), and I can't help but inwardly cheer her on. I won't give this one away; you need to watch it for yourself. It's good. Really good. Another winner from a company that tells these kinds of stories particularly well.
BBDO New York is on a roll with Guinness. Following last year's "Basketball" spot, truly one of the best of 2013, here's a great new commercial starring U.S. biathletes Tracy and Lanny Barnes. If you don't know their story, just watch the commercial—it's remarkably affecting, given that it's mostly just a static image and some text coming and going.
The spot is on YouTube for now, but will be pulled off the site at midnight Wednesday (Jan. 29), Guinness confirmed. That's because Guinness is not an Olympic sponsor and cannot air advertising featuring Olympic athletes between Jan. 30 and Feb. 26.
Spot: "Barnes Sisters"
Agency: BBDO, New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Tom Darbyshire
Associate Creative Director, Copywriter: Jon Yasgur
Associate Creative Director, Art Director: Jim Cancelliere
Director of Integrated Production: Dave Rolfe
Producer: Whitney Collins
Editorial, Animation: My Active Driveway
Creative Director: Steve Choo
Music: Andrew Knox Music
Music Producer: Loren Parkins
Let's take a break from the pre-Super Bowl ad madness to take a look at a spot for that other big February sporting event—that's right, we're talking about the Sochi Winter Olympics—that might be just as good as any of the best ads we'll see this Sunday.
Over the next few weeks, JCPenney will be encouraging customers to round up purchases to the nearest dollar to support the U.S. Olympic Committee. To promote the campaign, Penney came up with an extremely random but also sort-of-genius concept: an Olympics-themed remake (by EVB and Victors & Spoils) of Blackstreet's 1996 hip-hop classic "No Diggity" featuring alpine skier (and 2006 gold medal winner) Ted Ligety. And if that's not bizarre-slash-wonderful enough for you, the retailer got Blackstreet's own C. Black to perform it and star in the video.
"Go Ligety" loosely parodies Blackstreet's original "No Diggity" video, but with JCPenney being a family brand and all, there are some pretty major changes: Rather than having scantily clad video girls emerge from a limo, the "Go Ligety" backup dancers are a group of minivan-driving suburban moms. Instead of lyrics like "Strictly bitch, you don't play around/Cover much ground, got game by the pound," we get, "There is no better way/To say hooray for Team USA." And this time, the puppet version of C. Black has a friend: a Lil' Ligety marionette!
A word of advice before watching this spot: Be prepared to have "Go Ligety" stuck in your head for the next 24 hours. That is, if you haven't started humming it already.
Spot: "Go Ligety"
Agency: EVB, Victors & Spoils
Group Creative Directors: Steve Babcock, Noah Clark
Creative Directors: Rich Ford, David Gonsalves
Art Director: Zack Roif
Executive Integrated Producer: Lisa Effress
Account Director: Lynn Harris
Account Manager: Mike Dusman
Production Company: World War Seven
Executive Producer (Production Company): Josh Ferrazzano
Producer (Production Company): Mike Begovich
Director of Photography: Max Gutierrez
Postproduction: Coyote Post
Editor: Jared Varava
Assistant Editor: David Monoco
Music Company: Beacon Street Studios
Music Producer: Caitlin Rocklen
Musician, Singer: Chauncey Black
Licensed Track: No Diggity
Arrangers: Mike Franklin, Dewey Thomas
Sound Designer: Mike Franklin
Visual Effects Company: Coyote Post
Visual Effects Producer: Heidi Spencer
Colorist: Paul Byrne
Business Affairs: Platinum Rye
Planners: Carlisle Hensley, Sara Smith
Choreographer: Michael Franklin
Puppeteer: Michelle Zamora
Ellen DeGeneres will be among the parade of celebrities in this Sunday's Super Bowl, as she dances with bears and wolves in a stylish and amusing Goldilocks and the Three Bears parody for Beats Music, the subscription-based online music-streaming service.
You can see the full spot—or at least a version of it, running longer than 60 seconds—within the clip below, which will air Thursday on DeGeneres's talk show. The Beats Music app is "something I absolutely love," she says in introducing it. "I had so much fun shooting the commercial. And you're really not supposed to see it until the Super Bowl, but it's my birthday and my show, so I get to do what I want."
Beats Music also aired a spot on the Grammys that was written and narrated by Trent Reznor, who serves as chief creative officer for the service.