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    The trailer for Captain Marvel, who emerges from relative obscurity to join the Marvel Cinematic Universe next spring, features a few interesting cameos--but none more unexpected than that of Blockbuster. The video rental chain has a lengthy, front-and-center product placement right at the beginning of the first official trailer for the superhero film, despite the...

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    MDC Partners-owned agencies Kirshenbaum Bond Senecal + Partners and Forsman & Bodenfors are merging to form a new global creative offering under the latter's name, effectively putting an end to the KBS acronym. The new agency comes to market today with 700 employees across eight offices in North America, Europe and Asia and marries F&B's...

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    We all remember the chart from the early days of ad tech that showed how $1 coming from a marketer could become as little as $.25 to the publisher after being reduced by agencies and ad-tech firms. The world's largest marketers came out in unison telling the industry this must stop. They were partially right,...

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    Media executives gathered last week at the Dmexco exhibition in Cologne, Germany, and Ad Trading Summit (ATS) London for thought leaders' observations on the notoriously esoteric (yet increasingly ubiquitous) sub-genre of the industry. Here the most tech-savvy of the business on both sides of the Atlantic gather to trade war stories and insights. Below are...

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    There is no question that mobile messaging is on the rise. By the end of 2018, 78 percent of the world's smartphone users will message every month, and the growth is only expected to continue. By 2021, it's predicted that the global user base for mobile messaging apps will have risen an additional 24 percent....

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    Everyone loves to hate on digital advertising, but it is here to stay--and adoption is on the rise. We all like the idea of uninterrupted content consumption, but someone has to pay for everything we do on the internet. The endless hours spent on social media or consuming streaming content wouldn't exist without the programmatic...

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    When director Glenn Weiss proposed to his girlfriend, Jan Svendsen, during the 70th Primetime Emmy Awards Monday night, Cupid's arrow struck Twitter and Facebook. The surprise proposal was the most-tweeted-about moment on Twitter and the top social moment on Facebook during the event. Other data from the two social networks follows: Most-tweeted about Emmy moments:...

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    Each day can feel like a new beginning, filled with the wonder of family, friends and personal discovery. Even the sad times, ultimately, hold transcendent power, adding to the sum of our humanity. Who in their right mind would risk throwing all that away by doing something as foolish and fleeting as checking their phone...

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    Did you know that WhatsApp allows you to clear all of the messages in a chat without actually deleting the chat? Our guide will show you how this is done. Note: These screenshots were captured in the WhatsApp application on iOS. Also note, this process is different on iOS and Android, but our guide will...

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    Papa John's is attempting to regain control of its brand image in the first campaign from new agency of record Endeavor Global Marketing since removing controversial founder and longtime frontman John Schnatter from its marketing materials. The campaign, called "Voices," is a tribute to the "real" people--franchisee owners, restaurant managers, drivers, etc.--who form the backbone...