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    For years, under the stewardship of WongDoody, Alaska Airlines' advertising built a reputation of being just a bit off the center line. From chickens randomly picking fares to smiling customer service agents playing banjos, there was always a sense of anticipation that the Seattle-based airline would bring out the quirk. In 2016, Mekanism picked up...

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    It takes a special kind of agency, one year after its founding, to win business for a mega tech company like Google and retain that partnership for 13 years. It takes that same kind of agency to then branch out from its largest and longest-standing client--while still maintaining a strong alliance as its current global...

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    PlayStation. Walgreens. Lowe's. Carlsberg. Coach. Sony. Groupe PSA. From 2016 through late 2017, several of OMD's most valuable accounts fell like dominos as the industry-wide string of big-budget reviews continued apace. The Omnicom Media Group hub remains, by most estimates, the world's largest media network--but after a decade-long run atop the heap, it ranked dead...

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    Gibbs Haljun estimates it's only been about two years since connected television and over-the-top streaming devices reached a scale big enough to attract serious attention from marketers. That rapid growth has left agencies scrambling to capitalize on the estimated seven in 10 U.S. internet users who will use OTT services this year, or the nearly...

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    Today's media agencies face a new slew of challenges, as more clients slash budgets, issue RFPs and take everything in-house, from planning to programmatic. But clients aren't the only ones making big changes. Both OMD and Initiative bounced back from challenging years with strategic pivots, picking up new business from brands like Daimler Mercedes, Liberty...

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    In 2016, Initiative was on the ropes, and global CEO Mat Baxter knew it. "It was a basket case," he admits, with "a dysfunctional culture, not much of a product, if any, in terms of a defined product or a proposition, no real brand or reputation to speak of" and a "relatively dry new-business pipeline"...

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    The 2018-19 broadcast season got off to an unexpectedly turbulent start last fall when a whopping three network chief jobs turned over in the space of just two months. In September, George Cheeks and Paul Telegdy jointly stepped in as NBC Entertainment co-chairmen, replacing the departing Robert Greenblatt. A month later, Charlie Collier was named...

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    Marketing is an industry that constantly evolves due to the ever-changing ways in which people engage with content and campaigns. From the invention of the television to the frequent changes in social media algorithms, marketers have to stay up-to-date not only on the latest media and ways to market but also regarding who we're marketing...

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    MedMen chronicles the history of cannabis--from George Washington's hemp farm to stop-and-frisk to today's growing marijuana market--in a new two-minute short film directed by Spike Jonze. The company is aiming to "change the dialogue" and spur the "normalization for cannabis" with the film, which it views as a "statement" rather than an advertisement, explained MedMen...

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    One of the industry's largest providers of data onboarding LiveRamp is poised to announce that it will offer demand-side platforms free access to its identity graph in a move to capitalize on marketers' desire to target audiences across devices. Currently, LiveRamp licenses its identity graph as a paid-for offering with the publicly-listed entity expected to...