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    From the moment that Scandal debuted on April 5, 2012, the series immediately distinguished itself from every other show on television. Kerry Washington, who stars on the ABC drama as Washington D.C. "fixer" Olivia Pope, became the first African-American female lead of a broadcast drama since 1974's Get Christie Love, which featured Teresa Graves. For...

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    Iridescence, exclusivity and a party: three different elements that Google, American Express and Amazon used to bring their activations to life at the fashion-meets-music-festival, Coachella. Because even festivals are now tech and marketing events. Each activation promoted a different kind of tech, as well as outlook on the importance of the different products in the...

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    Under Armour and Droga5 are back with a sprawling new campaign celebrating grit, ambition and the willingness to be the hardest-working person in the room. The campaign, called "Will Finds a Way," stars no fewer than eight athletes and inspiring fitness icons. Introducing this new generation of stars is the Most Electrifying Man in Sports,...

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    Think globally, act locally. It's a decades-old rallying cry that is not often executed effectively. Attempts to implement this overarching management idea as a brand strategy can either be too rigid or too flexible. Not striking the proper balance can lead to brand inconsistency and regional irrelevancy. This is especially true of consumer-packaged goods (CPG)...

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    Tons of data, expansive measurement, precise targeting. These are just a few benefits advanced advertising is already delivering. But while industry stakeholders continue to seek out new ways of turning ads into sales, we wanted to know what has worked so far. And, what are the challenges ahead? Here, as part of our Adweek Executive...

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    It's been three years since same-sex marriage became legal in all 50 states. The landmark Supreme Court decision was a resounding victory for the LGBT community, but advocates say there's still a long way to go. After the legalization of gay marriage, many incorrectly assumed that LGBT citizens have equal rights in all aspects of...

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    It's 1991. You switch on your (non-LED) television to hear Maybelline New York's famous jingle, "Maybe She's Born With It, Maybe It's Maybelline," and see supermodel Christy Turlington's dazzling smile, dressed in its latest lipstick. This iconic campaign caused sales to surge, lasted 24 years and was certainly an upgrade from its previous slogan, "Fine...

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    Not too long ago, media agencies were a necessary first stop for any brand that hoped to connect with its target customers. Only the agency had the information necessary to create an intelligent media plan or the relationships and cost-efficiency (due to their ability to make aggregate media purchases) required to place a buy with...

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    The Johari window is a tool for getting at what we don't know about ourselves: our blind spots. When I first learned about it in graduate school, I thought of blind spots as negative. Not knowing what others readily perceive about us seemed like a liability. But the longer I am an executive coach for...

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    Today, Publicis Groupe stock jumped over 7 percent in Paris after the holding company reported a strong first quarter with net revenue up 1.6 percent organically, compared year over year to a 1.2 percent decline. In the critical North American market, Publicis saw organic growth of 2.8 percent in the quarter; a feat after competitor...