How Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1...
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it....
View ArticleOutback Steakhouse Will Replace Your Flakiest Friend With a Paid Actor for...
Flaky friends, gotta love 'em, are a menace to society. The missed reservations and leftover concert tickets alone can really build up over the years. If only there were some way to have a backup...
View ArticleImpossible Foods Converts a Cattle Ranch to Make Meat ‘The New Way’
With a hub of companies based in the Silicon Valley, the plant-based meat industry has focused much of its marketing on its futuristic-sounding "food tech" origin story. But as it turns out, the...
View ArticleBTS With Studs: The Gen Z-Friendly Challenger Taking on Claire’s
Studs, the edgy cool ear piercing studio and earrings brand, has been expanding rapidly since its launch in 2019. The startup now counts 22 stores across the U.S., with 10 more spaces in New York City...
View ArticleBrave Commerce: Centering the Consumer in the CPG Industry
In this episode of Brave Commerce, Luke Kigel, Kimberly-Clark's vp of digital marketing and consumer experience for North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights...
View ArticleAI Search Startup Perplexity’s Series B Funding Raises Nearly $63M, Launches...
Perplexity, a generative AI startup developing a search engine to rival Google, has secured nearly $63 million in Series B funding. This investment has propelled the 55-person startup to double its...
View ArticleBeyond the Flight: CMO Alicia Tillman on Reinventing Delta’s Brand Experience
Delta Air Lines, a titan in the aviation industry, exemplifies how a powerful brand narrative can elevate customer experience and corporate identity. With a commitment to excellence and innovation,...
View ArticleLove Wellness Is Getting to the Root of Women’s Health
When it comes to maintaining good health and wellness, it can be expensive and challenging to track down the right products, particularly for women. Love Wellness was founded by The Hills star Lo...
View ArticleSustainability Is More Than a Big Leafy Green Picture
As businesses attempt to navigate the incredibly complex, fragmented and increasingly regulated sustainability landscape, they all too often opt for a "leave no trace" approach. This is because the...
View ArticleAd Sales Legend Jo Ann Ross to Exit Paramount Ahead of Upfront
After more than three decades at the company, Jo Ann Ross is exiting Paramount. On Tuesday, Paramount announced that Ross, chairman of Paramount Advertising, is stepping down from the position at the...
View ArticleGoogle Delays Cookie Deprecation For The Third Time
Pack away those tired cookie crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google has...
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