L'Or?al has announced plans to promote Gretchen Saegh-Fleming to chief marketing officer. L'Or?al's current CMO, Marie Gulin-Merle, is leaving the company to serve as Calvin Klein's new CMO after nearly four years as L'Or?al's marketing chief. Gulin-Merle will start her new role in the spring, per a statement from Calvin Klein. Saegh-Fleming currently serves as...
L’Oréal Promotes Gretchen Saegh-Fleming to CMO in Continued Digital Push
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Tinder Started a Petition to Add Emoji of Interracial Couples to the Mix
Tinder is behind a new campaign to diversify emoji. The goal is to have representation of all kinds of love for all your texting and tweeting needs. The brand argues that while there's essentially an emoji for everything, from avocados and elephants to same sex couples, there are currently no emoji that represent interracial couples....
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Serena Williams Looks Toward the Future in Her First Full Lincoln Ad
Earlier this month, Lincoln named Serena Williams as its new celebrity ambassador and announced that she would star in a new campaign for the 2018 Lincoln Navigator. Following a brief teaser introducing her new partnership with the brand, Williams unveiled the spot on Twitter yesterday. Entitled "Build Your Legacy," the 60-second anthem ad documents Williams'...
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Twitter Officially Introduced Its Bookmarks Feature
Twitter officially launched its Bookmarks feature Wednesday for users worldwide on iOS, Android, Twitter Lite and the social network's mobile site. Associate product manager Jesar Shah announced in a blog post that the new share icon beneath every tweet will allow users to bookmark tweets for later reading, as well as to share them via...
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On the Adweek Podcast: The Empire Builder Behind FX’s Enduring Success
Our cover star this week may not be a household name, but he's certainly an icon in the world of television. John Landgraf, CEO of FX Networks and FX Productions, has built FX into a high-quality programming leader on par with the likes of Netflix and HBO--a rare feat on cable. The secret, he tells...
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Mass Messages From Small Businesses on Messenger Are One Step Closer to Reality
Facebook announced Wednesday that it is expanding its test of a feature allowing brands on Messenger to send mass messages. Late last November, the social network confirmed that it was conducting an internal test of Messenger Broadcast, which was initially spotted by Twitter user @phwd and shared by The Next Web director of social media...
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People Are the Product in Coca-Cola’s Bubbly New Print and Outdoor Ads
If you are what you drink, you might want to cut back on the Coca-Cola. But Ogilvy Dubai connects people and product in a more metaphorical way for new print and outdoor ads breaking in the Middle East. The ads feature Coke cups, glasses and bottles filled with crowds of people, whose diminutive size makes...
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FX Considered Making The Americans a Broader Show. Instead, It Became a Better One
While The Americans is now one of TV's most critically-acclaimed shows, the FX drama, which stars Matthew Rhys and Keri Russell as Russian spies undercover as a suburban D.C. family in the 1980s, almost took a radically different path after its first season. While the spy genre is often "broadly commercial," said FX Networks CEO...
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Lacoste’s Iconic Crocodile Makes Room for 10 Endangered Species on Brand’s Polo Shirts
"Make the logo bigger!" clients cry. Rarely do they ask to see it disappear. But that's exactly what Lacoste is doing. To support the International Union for Conservation of Nature (IUCN), and alongside BETC Paris, the brand's doing away with the grinning crocodile on a new line of its polos--to make way for animals that...
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Why Does Pizza Hut Want an NFL Sponsorship When Papa John’s Doesn’t?
According to a 2013 survey, 37 percent of Americans who watch football like to eat pizza while they're doing it. And, using the statistic of 16.5 million people who tuned in to watch the average NFL game in 2016, that roughly adds up to about 6 million people who have pizza on the mind while...
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Workplace by Facebook Administrators Just Got a New Mobile Admin Panel
Administrators on Workplace by Facebook can now run their communities via their mobile devices. Workplace by Facebook strategic partner manager Sabrina Morsello announced in a blog post that the social network's answer to Slack is replacing its dashboard with a new admin panel that will be available via its iOS and Android applications. Admins on...
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Facebook Clarifies How It Helps Agencies Make ‘Good Creative’ Amid Debate Over Political Ads
Early this week, Facebook found itself in the middle of another highly politicized debate over digital marketing just days after President Trump cited a series of tweets from vp of advertising Rob Goldman as proof that Russian social media efforts to interfere with the 2016 presidential election played no significant role in his victory. A...
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Facebook Is Testing a Feature That Automatically Creates Events for Page Admins
Facebook confirmed that it has been testing a feature since last year that automatically creates events using the information contained within posts by pages. Coffey & Tea managing director Meg Coffey shared the screenshot above and below with Social Pro Daily. A Facebook spokesperson said, "Events on Facebook makes it easier to connect with people...
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Ericsson and Vodafone Are Using Virtual Reality to Show How 5G Works
BARCELONA, Spain--How do you promote one emerging technology? With another emerging technology. While 5G internet connectivity--and its potential to transform everything from smart cities and homes to autonomous cars--is a hot topic, most cases are still hypothetical. However, Ericsson and Vodafone developed a way to illustrate how much of a difference a little speed can...
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Facebook Pulled the Plug on Its Test of Separate News Feeds
Bruce Springsteen sings that two hearts are better than one, but Facebook has come to the determination that one News Feed is better than two. Head of News Feed Adam Mosseri announced in a Newsroom post Thursday that the social network is pulling the plug on the separate News Feed for posts from pages that...
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New Report Shows a 14% Median Gender Pay Gap Across U.K. WPP Agencies
Holding company WPP released its U.K. Gender Pay Gap Report 2017 with results showing the realities around the lingering issue of pay inequality. WPP released the report following new regulations from the U.K. government requiring all companies with 250 or more employees to report such information. The report shows a 14.6 percent median gender pay...
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Carl’s Jr. Celebrates Its Fans, and Even Its Haters, With #TheThickies Twitter Awards
Carl's Jr. is celebrating this weekend's major award show by creating a somewhat less major but still fun award show of its own. #TheThickies, named after the fast-food chain's Thickburgers, will honor the brand's Twitter followers in a number of categories, from Best Reply and Best DM to Best Food Selfie and even Best Hater....
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ABC Turns a New York Subway Train Into Roseanne’s Iconic TV Living Room, Afghan Included
The fictional town of Lanford, Ill., where the sitcom Roseanne is set, is more than 800 miles away from Manhattan. But for the next four weeks, subway riders on New York's shuttle train between Grand Central Station and Times Square will be instantly transported to the iconic Lanford living room of Roseanne Barr's working-class TV...
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Here’s How Facebook’s Algorithm Shift Is Hurting Digital Publishers, and the Steps They Can Take to Survive
Facebook is in retreat mode these days as it continues to battle fake news. The social media juggernaut has decided to move away from digital publishers as a way of distancing itself from the internal problems it has been having for years. Facebook made a bold move by making a significant algorithm change to its...
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Here’s What Designers Think of Stacy’s Pita Chips’ Special Packaging for Women’s History Month
Women's History Month kicks off today and, while the annual commemoration started in 1987, this year's observance--coming as it does in the wake of #MeToo--is especially pressing and consequential. It follows that brands planning tie-ins to the event can expect to be under greater scrutiny than usual. So it's a good bet that heads will...
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