Imagine, if you will, your she-shed--a gal's special place of refuge from the frenzied world--getting zapped by lightning and going up in flames. Oh my, what would you do? Well, if you bought coverage from State Farm, you could call agent Zach Bay, and he'd help process your claim so you could get a new...
Real State Farm Agents Help Things ‘Go Right’ in DDB’s Kooky New Ads
↧
↧
An Old Timer Pines for Powerade in W+K’s Fun March Madness Flashback
Powerade isn't just a sports drink. It turns an athlete into a magically unstoppable force of nature, says a tongue-in-cheek new ad from Wieden + Kennedy Portland. The :30 opens on an old timer working the register at a convenience store. He's about to ring up a bottle of blue Powerade sitting on the counter....
↧
Sunday’s Family Guy Will Air Uninterrupted Thanks to PlayStation, the Show’s Sole Sponsor
Sunday's Family Guy was supposed to be the animated comedy's first episode in 15 years to air with limited commercial interruptions. Instead, the telecast will contain no ad breaks at all. PlayStation will be the sole sponsor for Sunday's extended episode of the Fox series. Before and after the episode, Fox will air a 60-second...
↧
YouTube: Here’s How to Turn On Dark Mode on iOS
YouTube's iOS mobile application was recently updated with a dark mode, allowing users to change the app's color theme from light to dark. This dark theme is now rolling out for iOS users, and it will come to Android at a later date. Our guide will show you how to turn on the dark theme...
↧
Harvey Nichols Stuns the U.K. Agency World by Moving Its Business to TBWA After 17 Years With Adam&eveDDB
Harvey Nichols, the British high end retailer whose public image has long been defined by the work of agency adam&eveDDB, made a surprising turn today by naming TBWA\London as its new creative partner. The move occurred abruptly and without a review. According to earlier reports, the company's incoming group marketing and creative director Deborah Bee...
↧
↧
4 Things to Know About Marketing Cannabis Brands
As states increasingly move to legalize marijuana, new opportunities are opening up for brands and sellers to market cannabis to a wider audience. But as innovation in marijuana--from new products to distribution and growing practices--proliferates in states like Colorado, California and Washington where the drug is legal, that doesn't mean tech and advertising platforms are...
↧
iHeartMedia Files for Bankruptcy to Restructure Massive Debt
Radio station powerhouse iHeartMedia has filed for Chapter 11 bankruptcy, a move that comes exactly one year after the company held its first SoundFront, where the company pitched its products to media buyers like a TV upfront. After filing for bankruptcy, iHeartMedia has yet to announce whether it will a hold similar event in 2018....
↧
Media Audiences Know What They Like. Are Brands Listening to Them?
Social media is an integral part of media brands' marketing and promotion. But accurate measurement and analysis remain a significant pain point in these efforts. Social listening and analytics tools abound, but it's still difficult to answer the question: What's the ROI of your social media promotion? The difficulty attributing marketing dollars to aspects like...
↧
Grindr Sponsors a Queer ‘Edit-a-Thon’ of Wikipedia at SXSW
For many around the world, Wikipedia is the first source of information they learn about a topic. That's why WNYC's Nancy podcast and Grindr teamed up to "queer the internet" and hosted an "edit-a-thon" of Wikipedia pages at South by Southwest. The goal of the event was simple: Invite Austin residents, as well as the...
↧
↧
Land O’Lakes Used Its SXSW Space to Teach People About Tech and the Future of Food
Land O'Lakes really wants people to know where their food comes from and how it is really produced. The brand also wants people to know that it is more than just a company that makes butter--it's also an agricultural co-op that uses technology to help solve the problem of feeding the world in the future....
↧
Nothing but Nets for Steph Curry’s Facebook Birthday Fundraiser
National Basketball Association superstar Steph Curry became the first athlete to start a birthday fundraiser on his own page. The Golden State Warriors point guard is raising money to help support Nothing but Nets, a global grassroots campaign to raise awareness, funds and voices to fight malaria. Curry set out to raise $30,000 for the...
↧
AARP Unexpectedly Taps a Spoken Word Artist to Reach a New Generation
AARP isn't strictly about retirement. And it's not just for Baby Boomers, either. A new campaign from the 60-year-old organization and its agency of record Grey New York reminds us that the time has come for Generation X to enter its fifth decade--and my, how the time files. The work also takes a notably different...
↧
Despite Nancy Dubuc’s Abrupt Exit, A+E Networks’ Upfront Pitch Stresses Brand Stability
Planning an annual upfront event is hard enough for a media company, but it's even tougher when the CEO abruptly announces just three days earlier that she's stepping down, as A+E Networks' Nancy Dubuc did on Monday. However, the show must go on. Peter Olsen, evp of ad sales for A+E Networks, said that Dubuc's...
↧
↧
The 5 Best Ad Campaigns adam&eveDDB Made for Harvey Nichols
One of the great creative partnerships in brand marketing, U.K. retailer Harvey Nichols and London agency adam&eveDDB, has come to an abrupt and unceremonious end. But while the 17-year client relationship has drawn to a close, with the brand's new marketing chief handing the account to TBWA\London, its legacy will endure as one of the...
↧
Video: Inside the Super Secret Batmobiles at Warner Bros.’ SXSW Activation
Warner Bros. subsidiary DC Comics is bringing its comic books to life for its 2018 SXSW activation. The film and TV studio brought several vehicles from two Batman films, as well as last year's Justice League, allowing festival-goers to get up close and personal with movie history. "They decided, this is SXSW, [so] we're going...
↧
Rihanna Blasts Snapchat for Approving an Ad Mocking Domestic Violence
Days after social media users called out Snapchat for running an ad making light of a 2009 domestic abuse case involving Rihanna and then-boyfriend Chris Brown, Rihanna took to Instagram Stories to criticize its rival. The ad, a promotion for the mobile video game "Would You Rather," posted animations of Rihanna and Brown, asking users...
↧
Nike Reshuffles Marketing Leadership Amid Reports of ‘Behavior That Is Inconsistent With Our Values’
An internal memo sent to staff today by Nike chairman, president and CEO Mark Parker announced several major changes to the athletic-wear giant's marketing department while also mentioning an investigation into unspecified behavior within the organization. In the biggest move, Trevor Edwards, a 25-year veteran of the organization whom many saw as Parker's potential heir,...
↧
↧
Golin Calls on Agencies to Support Female Creatives in New #MeToo Push ‘Have Her Back’
Golin, an integrated agency spanning public relations, digital and content, partnered with The 3% Conference, SheSays and EvolveHer today to launch a campaign calling on agencies to "Have Her Back" in the wake of the #MeToo and #TimesUp movements. The effort begins with a powerful video and website tied to a twofold mission: supporting female...
↧
Video: What Brand Marketers Can Learn From Mondo’s SXSW House Party
After a week filled with AI and VR, one SXSW activation is keeping it simple and artful. Mondo creates screen prints for films, TV shows, video games and comics, as well as record labels, toys and apparel. The company has a permanent gallery in Austin, Texas and during SXSW has invited festivalgoers to immerse themselves...
↧
7 Stats That Sum Up What We Learned at SXSW
From Westworld craze to Elon Musk to dozens of branded activations, it's been a busy week for marketers at South by Southwest. For this week's recap of digital stats, we're looking at the standout numbers behind the festival that got people talking. HBO's Westworld craze HBO's recreation of Sweetwater, the world within Westworld, was one...
↧
More Pages to Explore .....
