Nike and its longtime content agency, Conscious Minds, unveiled the Fight for Your Dream campaign, marking their next series of documentary-style athlete profiles on IGTV, Instagram's long-form content platform. Conscious Minds executive producer Santino Stoner said of the campaign, "It's stories like these that not only inspire, but build lasting connection, especially as they reflect...
Nike Is Using Instagram’s IGTV to Share the Stories of Four Female Athletes
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People of Color Need to Be Given a Chance to Succeed in Adland Rather Than Just Fulfilling a Quota
It's been an interesting 25-plus years as a black man in Adland, a journey that's taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up my experience by remembering that while Martin Luther King Jr. beautifully urged that we "be judged by...
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These 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth
In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic cultural moments. For others, like upstarts Bombas, Naadam and Encantos, they serve as a different way to connect with consumers. At the Brandweek: Challenger...
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Plexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like Tech Startups
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups. Blurring that distinction too much can be dangerous for both entrepreneurs and investors, according to Plexo Capital founding managing partner Lo Toney. Speaking at the Brandweek: Challenger Brands...
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This NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of Storytelling
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated to set up. But a new pop-up "story arcade" in New York is making a range of technologies available to try--if you have the...
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BMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was Pregnant
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her salary after learning that she was three months pregnant. In the lawsuit, filed in the U.S. District Court for the Southern District of New...
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Can YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again underlined the inherent flaws of user-generated content portals as a sanctuary for advertisers. Major brands like Disney, Nestle and L'Oreal ran ads ahead of...
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Nike and Serena Williams Redefine What It Means to a Call a Female Athlete Crazy
When Nike kicked off its celebration of the 30th anniversary of its iconic "Just Do It" campaign with a two-minute spot featuring Colin Kaepernick, the brand spurred a conversation about the NFL, brand values and the short-term and long-term impact of a campaign Now, just days after its brand-damaging shoe splitting incident, the company has...
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Alaska Airlines Goes Back to Its Quirky Roots in New Campaign
For years, under the stewardship of WongDoody, Alaska Airlines' advertising built a reputation of being just a bit off the center line. From chickens randomly picking fares to smiling customer service agents playing banjos, there was always a sense of anticipation that the Seattle-based airline would bring out the quirk. In 2016, Mekanism picked up...
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Why 2018 Was Such a Banner Year for Essence, Adweek’s Breakthrough Media Agency of the Year
It takes a special kind of agency, one year after its founding, to win business for a mega tech company like Google and retain that partnership for 13 years. It takes that same kind of agency to then branch out from its largest and longest-standing client--while still maintaining a strong alliance as its current global...
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How Global Media Agency of the Year OMD Clawed Its Way Back to the Top After Falling So Far
PlayStation. Walgreens. Lowe's. Carlsberg. Coach. Sony. Groupe PSA. From 2016 through late 2017, several of OMD's most valuable accounts fell like dominos as the industry-wide string of big-budget reviews continued apace. The Omnicom Media Group hub remains, by most estimates, the world's largest media network--but after a decade-long run atop the heap, it ranked dead...
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As OTT Advertising Explodes, Agencies Race to Build Teams to Navigate the Space
Gibbs Haljun estimates it's only been about two years since connected television and over-the-top streaming devices reached a scale big enough to attract serious attention from marketers. That rapid growth has left agencies scrambling to capitalize on the estimated seven in 10 U.S. internet users who will use OTT services this year, or the nearly...
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What Does It Take to Be One of Adweek’s Media Agencies of the Year?
Today's media agencies face a new slew of challenges, as more clients slash budgets, issue RFPs and take everything in-house, from planning to programmatic. But clients aren't the only ones making big changes. Both OMD and Initiative bounced back from challenging years with strategic pivots, picking up new business from brands like Daimler Mercedes, Liberty...
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Inside U.S. Media Agency of the Year Initiative’s Remarkable 2018 Turnaround
In 2016, Initiative was on the ropes, and global CEO Mat Baxter knew it. "It was a basket case," he admits, with "a dysfunctional culture, not much of a product, if any, in terms of a defined product or a proposition, no real brand or reputation to speak of" and a "relatively dry new-business pipeline"...
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Meet the New Broadcast TV Chiefs at ABC, Fox and NBC
The 2018-19 broadcast season got off to an unexpectedly turbulent start last fall when a whopping three network chief jobs turned over in the space of just two months. In September, George Cheeks and Paul Telegdy jointly stepped in as NBC Entertainment co-chairmen, replacing the departing Robert Greenblatt. A month later, Charlie Collier was named...
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To Make Diversity Effective in Marketing, It Needs to Be Inclusive
Marketing is an industry that constantly evolves due to the ever-changing ways in which people engage with content and campaigns. From the invention of the television to the frequent changes in social media algorithms, marketers have to stay up-to-date not only on the latest media and ways to market but also regarding who we're marketing...
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Spike Jonze’s Artful Short Film for MedMen Spotlights the ‘Unjust Criminalization’ of Cannabis
MedMen chronicles the history of cannabis--from George Washington's hemp farm to stop-and-frisk to today's growing marijuana market--in a new two-minute short film directed by Spike Jonze. The company is aiming to "change the dialogue" and spur the "normalization for cannabis" with the film, which it views as a "statement" rather than an advertisement, explained MedMen...
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LiveRamp will Make its Identity Graph Free to DSPs
One of the industry's largest providers of data onboarding LiveRamp is poised to announce that it will offer demand-side platforms free access to its identity graph in a move to capitalize on marketers' desire to target audiences across devices. Currently, LiveRamp licenses its identity graph as a paid-for offering with the publicly-listed entity expected to...
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To Mark Fall’s Arrival, Dairy Queen Overloads the Senses with New Blizzard Treat Candles
Each year, consumers wait with bated breath for fall flavor season. And nowhere is this more evident than at Starbucks, when the pumpkin spice latte makes its first appearance of the year (which is tomorrow, the earliest the coffee treat has ever debuted). Not to be outdone by the Seattle caffeine behemoth, Dairy Queen is...
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Johnson & Johnson Is Responsible for Oklahoma’s Opioid Crisis, Judge Rules
An Oklahoma judge ordered Johnson & Johnson to pay $572 million in damages Monday after a issuing a verdict in Cleveland County district court that held the company liable for the state's ongoing opioid crisis. The pharmaceutical and consumer-packaged-goods manufacturer owns several health and beauty brands, including Tylenol, Zyrtec, Aveeno, Benadryl and Neutrogena. Through contracts...
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