NBA stars are a festive bunch, with great timing to boot. They need both in the league's holiday campaigns. Last year, Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson impressively played the popular Christmas song "Carol of the Bells" just by bouncing basketballs (in a spot that soared to more than 8 million views). Now, here's the sequel—also from GS&P.
It stars Kevin Durant, Derrick Rose, James Harden, Steve Nash and Stephen Curry shooting three-pointers at nets outfitted with Christmas bells—producing an even more impressive musical performance, this time of "Jingle Bells." LeBron James punctuates the song with a dunk at the end, then asks, "Please tell me the camera was on." It's a perfect spot.
Like last year's spot, this one promotes special-edition uniforms, available for sale, that 10 teams will wear on their Christmas Day games this year.
See a making-of video, plus credits, below.
CREDITS
Client: NBA
Spot: "Jingle Hoops"
Agency: Goodby, Silverstein & Partners
Executive Creative Director: Jeff Goodby
Creative Directors: Nick Klinkert, Adam Reeves
Associate Creative Director, Copywriter: Rus Chao
Associate Creative Director, Art Director: Kevin Koller
Producer: Benton Roman
Executive Producer: Tod Puckett
Director of Broadcast Production: Cindy Fluitt
Account Directors: Jason Bedecarre, Janice McManemy
Account Manager: Heather Morba
Senior Business Affairs Manager: Julie Petruzzo
Production Company: O Positive
Director: Jonathan Klein
Executive Producer: Ralph Laucella
Line Producer: Angie Revell
Director of Photography: Eric Steelberg
Editing: Final Cut
Editor: Matt Murphy
Assistant Editors: Tara Wall, Nate Connella
Producer: Suzy Ramirez
Executive Producer: Saima Awan
Visual Effects: Moving Picture Company
Visual Effects Supervisor, 2-D Lead: Jake Montgomery
Nuke: Brendan Smith, Will Voss
Shoot Supervisor: Eric Pascarelli
Design, Animation: Casey McIntyre
Senior Producer: Juliet Tierney
Executive Producer: Asher Edwards
Title Graphics: eLevel
Creative Director: Brady Baltezore
2-D Artist: Chris Carmichael
Sound Design: Barking Owl
Creative Director: Kelly Bayett
Sound Designer: Michael Anastasi
Producer: Whitney Fromholtz
Mix: Barking Owl
Audio Engineer: Brock Babcock
And here is last year's spot:
