CANNES, France—The Cyber Lions jurors here had trouble narrowing things down to a single big winner. So, instead, they awarded three Grand Prix in the category.
CAA Marketing and Chipotle picked up their second of the festival for "The Scarecrow." Forsman & Bodenfors won its first for the Volvo Trucks "Live Test Series" campaign. And Paris agency Iconoclast won a Grand Prix as well, for its "24 Hours of Happy" music video for Pharrell Williams.
You can read about "The Scarecrow," which included a mobile game in addition to the famous video, in our story about the campaign's PR Grand Prix victory on Monday. In addition to the Grand Prix, CAA also won two golds a bronze in Cyber for the work. (Also, Piro in New York won two silver Lions for another Chipotle project—the Farmed and Dangerous scripted web series.)
F&B was a pre-festival favorite for the Volvo Trucks work; here the online films were recognized. We spoke to F&B earlier this week about the campaign.
Iconoclast's Pharrell video was an incredible piece of work—a piece that was 24 hours long, interactive and featured cameos by Magic Johnson, Steve Carrell, Jamie Foxx, Kelly Osbourne, Jimmy Kimmel and more. It was also the second project involving Williams to win a Grand Prix here tonight—as the singer's RAW for the Oceans line of denim won the inaugural Product Design Grand Prix.
Among U.S. agencies, Droga5, BBH and GSD&M also won gold Lions. American shop also won a slew of silvers and bronzes. Here's the full list of U.S. winners:
• Creative Artists Agency Los Angeles - The Scarecrow - Chipotle Mexican Grill - Grand Prix, 2 Gold Lions,
• Droga5 New York / Caviar Digital Los Angeles - If We Made It - Heineken - Gold Lion
• BBH New York - The Launch Of Greatness Awaits - Sony - Gold Lion
• GSD&M Austin - The Collaboratory - United States Air Force - Gold Lion
• Pereira & O'Dell San Francisco - Family Portraits Campaigns - Skype - 4 Silver Lions, 2 Bronze Lions
• Mullen Boston - Killing Kennedy - National Geographic Channel - 4 Silver Lions
• 72andSunny Los Angeles / 72andSunny Amsterdam / Google Creative Lab London - Google Night Walk - Google - Silver Lion, Bronze Lion
• Droga5 New York / Caviar Digital Los Angeles - IfWeMadeIt.com - Newcastle Brown Ale - 3 Silver Lions, Bronze Lions
• Goodby Silverstein & Partners San Francisco - The New Creatives - Adobe - Silver Lion
• Barton F. Graf 9000 New York/Furlined Los Angeles - Climate Name Change - 350 Action - 2 Silver Lions, Bronze Lion
• Wieden + Kennedy Portland - Be Moved Hub - Sony - Silver Lion
• Piro New York - Farmed and Dangerous - Chipotle Mexican Grill - 2 Silver Lions
• BBH New York - Bid For Greatness - Sony - 2 Silver Lions
• GSD&M Austin - The Collaboratory - United States Air Force - 2 Silver Lions
• Leo Burnett Chicago - Biggest Assembly Ever - Procter & Gamble - Silver Lion
• AKQA New York / AKQA San Francisco / Fake Love New York - Levi's Tools - Levi Strauss & Co. - Silver Lion, Bronze Lions
• Pereira & O'Dell San Francisco - The Power Inside: Episode 5 - Intel + Toshiba - 6 Bronze Lions
• SS+K New York - HBO Go - Bronze Lions
• Tool Los Angeles / Clemenger BBDO Melbourne - Remote Control Tourist - Tourism Victoria - Bronze Lion
• Google Creative Lab, Data Arts Team San Francisco / Aatoaa Montreal, QC - Just A Reflektor - Arcade Fire, Google Chrome - 2 Bronze Lions
• Google Creative Lab New York - Coder - Google - Bronze Lion
• BBH New York - GT6: First Love - Sony - Bronze Lion
• Droga5 New York - BYC Tools Page - Prudential - Bronze Lion
• Venables Bell & Partners San Francisco - Look Inside: Mick Ebeling - Intel - Bronze Lion
• Interlude New York - Bob Dylan Like A Rolling Stone - Sony Music - Bronze Lion
• GSD&M Austin - Goodbye 80S - Radioshack - Bronze Lion
• Deutsch New York - Mob City Twitter Script - TNT - Bronze Lion
• Pereira & O'Dell San Francisco - Airbnb #SochiProblems - Airbnb - Bronze Lion
• Google Creative Lab, Data Arts Team San Francisco - Unnumbered Sparks - Google - Bronze Lion
• R/GA New York - The Nike Sb App - Trick Tree - Nike - Bronze Lion
