Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 8028

Smart Car Makes Crosswalks Safer (and More Fun) With Dancing 'Don't Walk' Guy

0
0

How do you get people to stop for the "Don't walk" guy in the crosswalk? Make the "Don't walk" guy a little more interesting to look at.

That's what Smart car did in Portugal, giving the icon more entertainment value by getting him to dance for his impatient audience. (This is achieved by seemingly unnecessary though I suppose charming high-tech means—the "Don't walk" guy imitates the moves of actual dancing humans in a booth nearby.)

The "Walk" guy is really going to have to raise his game.

Via The Denver Egotist.



CREDITS
Client: Smart
Agency: BBDO Germany
Creative Directors: Lukas Liske, Daniel Schweinzer
Director: Marten Persiel


Viewing all articles
Browse latest Browse all 8028

Latest Images

Trending Articles





Latest Images