Ever since Microsoft introduced Cortana, its personal assistant for the Windows Phone, it's been slamming Siri for her vanity and uselessness. Now, for Valentine's Day, it's proposing that you give Siri the old heave-ho for good—and begin a torrid affair with her archrival.
Check out the two new spots below, from m:united. The second one has a particularly cute subtext, although Siri would tell you to watch out—that this is one suitor with a menacing agenda under all the sweetness.
CREDITS
Client: Microsoft
Agency: m:united
Co-Chief Creative Officers: Andy Azula John Mescall
Executive Creative Director: Yo Umeda
Senior Copy Writer: Thom Woodley
Senior Art Director: Trinh Pham
Director of Creative Technology: David Cliff
Head of Integrated Production: Aaron Kovan
Executive Producer: Carolyn Johnson
Junior Producer: Monique Fitzpatrick
Managing Director: Kevin Nelson
EVP Group Account Director: Tina Galley
SVP Group Account Directors: Darla Price, Jason Kolinsky
Account Director: Melissa Trought
Account Supervisor: Greg Masiakos
Assistant Account Executive: Emily Glaser
Project Management: Stella Warkman
Production & Post-Production: CRAFT
Director of Photography: Larry Kapit
Editors: Nate Troester Carlos Hernandez
Music: "Big Top Polka" Erin Gemsa
Media Agency: EMT
