Your life might not be quite like Game of Thrones, but you can still feel like a boss power broker if you drive a Chrysler, says a new ad from the automaker.
"Kings and Queens of America," voiced by actor Peter Dinklage, who plays Tyrion Lannister on the hit HBO show, is launching just ahead of the fifth-season premiere this Sunday.
The commercial, created by Wieden + Kennedy, builds on the great American myth that wealth and power are not a birthright, but rather simply there for the taking. That may be true, insofar as Justin Bieber, the Joffrey Baratheon of our time, didn't inherit his fortune from his dad (even if both of them invaded from the North).
The 60-second spot even sports a soundtrack that references the theme music from the Game of Thrones' opening credits.
On screen, a series of modern-day, ostensibly self-made warriors gird themselves for battle in designer glasses, high heels and blazers, and climb on their horses … or rather, into their Chrysler 300s. (Ron Burgundy can offer some wisdom on how many horses it would take to equal a Chrysler engine.) The faces featured include San Antonio Spurs assistant coach Becky Hammon; Reddit co-founder Alexis Ohanian; pro poker player Phil Ivey; photographer Kwaku Alston; and Los Angeles restaurateur Caroline Styne. They, and others, will appear in 30-second spots airing later this month.
Nobody, though, is shown viscously murdering his or her father, son-in-law, wife, brother or random stranger, for that matter.
Spot: "The Kings & Queens of America"
Chief Marketing Officer, Fiat Chrysler Automobiles, Global: Olivier Francois
President, CEO, Chrysler Brand: Al Gardner
Director, Head of Global Advertising, Chrysler Dodge Jeep Ram: Marissa Hunter
Head of Advertising, Chrysler Brand: Melissa Garlick
Chrysler Brand Advertising Specialist: Danielle DePerro
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Aaron Allen, Kevin Jones
Copywriter: Alex Romans
Art Director: John Dwight
Broadcast Producer: Endy Hedman
Art Producers: Grace Petrenka, Amy Berriochoa
Strategic Planning: Cat Wilson, Sarah Biedak
Media, Communications Planning: Alex Barwick
Account Team: Cheryl Markley, Lani Reichenbach, Stephanie Montoya
Business Affairs: Karen Murillo
Project Management: Jane Monaghan, Annie Quach
Executive Creative Directors: Joe Staples, Mark Fitzloff
Head of Production: Ben Grylewicz
Production Company: HSI
Director: Samuel Bayer
Executive Producer: Roger Zorovich
Line Producer: William Green
Director of Photography: Samuel Bayer
Photographers: Samuel Bayer, John Clark
Editing Company: Joint
Editor: Nicholas Davis
Assistant Editor: Kristy Faris
Post Producer: Leslie Carthy
Executive Post Producer: Patty Brebner
Visual Effects Company: Joint
Lead Flame Artist: Katrina Salicrup
Flame Artist: David Stern
Smoke Artist: David Jahns
Visual Effects Producer: Alex Thiesen
Song: "Blood and Stone"
Mix Company: Joint
Mixer: Noah Woodburn
Producer: Sarah Fink