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Foot Locker Catches Emoji Fever With 80 Individually Drawn 'Shoemojis'


If your brand hasn't made custom emojis yet, sorry—it's now mandatory.

Or so it seems, given the rush of marketers doing so. And the latest brand to jump quite literally into the mix is Foot Locker, which is stocking its smartphone app with a library of "Shoemojis," beginning with 80 individually drawn sneakers from iconic brands like Nike, Adidas, Asics, Under Armour and more.

"Communicating with your fellow sneakerheads will never be the same," says BBDO New York, which conceived the concept with the client. More images below.

Client: Foot Locker
Project: Shoemoji
Agency: BBDO New York
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Chris Beresford-Hill
Executive Creative Director: Dan Lucey
ACD: Damjan Pita
ACD: Derek Harms
Director of Creative Technology, Experience and Design: Simon Mogren
Art Director: Bhanu Arbuaratna
Senior Designer: Jason Merenda
Copywriter: Allie Townsend
Director of Integrated Production: David Rolfe
Director of Digital Operations: Clemens Brandt
Senior Producer: Carissa Ranelycke
Director: Janelle Van Wonderen
Account Manager: Nick Robbins
Account Executive: Samuel Henderson
Senior Digital Strategist: Rhys Hillman
Production Company: The BBBDO Digital Studio
Technical Director: Michael Condouris
Associate Technical Director: Konstantin Rosinov
Studio Director: Marty Ford

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