A year after TBWA\Media Arts Lab walked away with the 2014 Emmy Award for Best Commercial (for the Apple spot "Misunderstood"), TBWA\Chiat\Day has placed two spots among the 2015 nominees for the award.
The Los Angeles agency's "Made In NY" ad for Gatorade and "With Dad" spot for Nissan are among the six nominees this year. The Gatorade spot is undeniably magnificent, having already won the Grand Clio Sports Award as well as a gold Lion in Cannes. We were less enamored of the Nissan spot—in fact, it was among Adweek's least favorite ads of the Super Bowl.
The other four nominees: Snickers' "Brady Bunch" by BBDO New York; Adobe's "Dream On" by Goodby, Silverstein & Partners; Always' "Like a Girl" by Leo Burnett (possibly the front-runner); and Budweiser's "Lost Dog" by Anomaly.
Notably absent from the list is Wieden + Kennedy, which had a stranglehold on the Emmys until recently. W+K had Nike spots nominated each of the past two years ("Jogger" and "Possibilities"). Before that, it won four Emmys in a row—for Procter & Gamble's "Best Job" (2012), Chrysler's "Born of Fire" (2011), Old Spice's "The Man Your Man Could Smell Like" (2010) and Coca-Cola's "Heist" (2009). The last time W+K didn't place a spot among Emmy nominees was 2006.
See all the 2015 nominees below.
Snickers "Brady Bunch"
BBDO New York
Production Company: O Positive
Adobe "Dream On"
Goodby, Silverstein & Partners, San Francisco
Production Company: eLevel Films/Goodby, Silverstein & Partners
Always "Like a Girl"
Leo Burnett, Toronto, Chicago and London
Production Company: Chelsea Pictures
Budweiser "Lost Dog"
Anomaly, New York
Production Company: RSA Films
Gatorade "Made In NY"
TBWA\Chiat\Day, Los Angeles
Production Company: Smuggler
Nissan "With Dad"
TBWA\Chiat\Day, Los Angeles
Production Company: Park Pictures
