In recent years, Barton F. Graf 9000 has created some hilariously absurd and sometimes controversial commercials for Kayak. These two new ads are more subtle and less flat-out wacky, but still take viewers on pleasantly off-kilter trips.
"Breakup" finds a recently dumped boyfriend pouring his heart out to a neighbor, who admits to experiencing the same issues ... with travel sites. Buck up, Romeo, there are plenty of fish in the sea!
In "Elevator," an office-building maintenance engineer tells some white-collar types, who are trapped in a lift, how Kayak helped him search for a hotel. Alas, Kayak won't help them get free anytime soon. Take the stairs next time, people, and burn some extra calories!
True, Kayak can't solve everything, which is a more refreshing message than brands who claim they can deliver the world.
CREDITS
Client: Kayak
Stephanie Retcho - SVP, North America Marketing
David Solomito – Director, Brand Marketing
Andrea Charriez – Assoc. Brand Manager
Agency: Barton F. Graf 9000
Gerry Graf – Founder/Chief Creative Officer
Ian Reichenthal - Ex. Creative Director
Scott Vitrone - Ex. Creative Director
Mark Bielik - Copywriter/Art Director
Ross Fletcher - Copywriter/Art Director
Josh Morse – Head of Integrated Production
Amanda Revere – Ex. Producer
Jennifer Richardi - Account Director
Production Company: O Positive
Jim Jenkins - Director
Ralph Luacella – Ex. Producer
Marc Grille - Producer
Edit: Arcade Edit
Dave Anderson – Editor
Zach Patten & Laurel Smoliar – Asst. Editors
Sila Soyer – Ex. Producer
Joanna Hall - Producer
Color: CO3
Colorist – Tim Masick
Mix: Heard City
Evan Mangiamele – Audio Engineer
Animation/End tag: Elastic
