Ad creep has reached practically all surfaces of the Earth and beyond, both physical and virtual spaces. The one exception is your dreams. Sure, brands can show up there, but they're not paid placements—yet.
In the video below, Dutch production company Studio Smack leaps forward a few years and envisions what branded dreams might look like. The company explains:
We see ads everyday and everywhere. They have become part of our life. While some people try to avoid seeing ads, advertisers keep finding new ways to reach us. However they are unable to reach us when we sleep. Our dreams are the last safe and add-free place, so it seems. But what happens when advertisers have the possibility to enter our dreams? Based on recent developments in brain science and technology this might be possible in the near future. This animated short is an impression of a dream infected by a brand we all know ...
And of course, it's perfect that Coca-Cola is the first brand in line.
