Kaley Cuoco is going from the Big Bang to the Big Game as Toyota's newest advertising star.
The 27-year-old actress from the CBS sitcom The Big Bang Theory is seen walking around town granting magical wishes in this teaser for Toyota's 60-second Super Bowl spot, set to air during the first quarter of the Feb. 3 broadcast. UPDATE: The full spot has now been released, and is posted below. It certainly packs a lot into its 60 seconds—talking animals, a medieval battle, a trip to space, and dozens of CGI witches, among other scenes.
The teaser and the finished spot were created by Saatchi & Saatchi in Los Angeles.
The spot that airs on the game will include a photo of a consumer as part of a contest Toyota has been running. The automaker has been inviting people to send in photos of themselves through Twitter and Instagram using the hashtag #wishgranted, and will include one of the photos in the spot. UPDATE: Ryan Koch of Fitchburg, Wis., won this contest. The screen grab here shows his image on the smartphone.
Cuoco's Super Bowl job comes just weeks after she made another notable advertising appearance—playing William Shatner's daughter in the latest Priceline spot.
