Who (l. to r.) Partners Troy Lumpkin, creative director; Richard Kirshenbaum, chief creative officer; and Miles Skinner, creative director
What Creative boutique
Where Near their TriBeCa offices
Richard Kirshenbaum has a lot of entrepreneurial friends. And it’s through buddies like music impresario Chris Blackwell and art dealer Marc Glimcher that his second startup, NSG/SWAT, has landed a string of intriguing assignments, like designing the label for Blackwell Rum and creating a new brand iconography and website for the Pace Gallery. And if Kirshenbaum, the 51-year-old former chairman of Kirshenbaum Bond Senecal + Partners, is the relationship master at NSG/ SWAT, two 30-year-olds steeped in design, Troy Lumpkin and Miles Skinner, are the creative juice. The three are also entrepreneurs, having taken equity in half the brands they’ve worked on since the shop opened in early 2011.