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Citroën's DS3 Cabrio Will Make You Feel Like a Long-Haired Baby on Horseback


MJZ director Tom Kuntz has had some big advertising hits. Most notable, of course, was the original, Emmy-winning Isaiah Mustafa spot for Old Spice. He also directed the great "Cable Effects" ads for DirecTV, and had a couple of spots on this year's Super Bowl—Oreo's "Whisper Fight" and Volkswagen's Jamaican-flavored "Get Happy." But all that work is pretty mainstream. As evidenced by much of his artwork, Tom can make weirder stuff. And here's a very odd commercial he just did for Citroën's DS3 Cabrio car, via French agency H Paris. Seems the vehicle is targeted at a certain type of man who imagines himself, while driving, to be a cherubic toddler with long, flowing, flaxen hair, galloping along pristine beaches astride a giant white horse. (Yes, once again, he's on a horse.) Red lights occasionally interrupt this fantasy, though not enough to derail it. The campy, retro vibe—another Kuntz specialty, seen in other recent ads like the Hahn SuperDry spot from Australia—is cemented here by the use of Spandau Ballet's 1983 pop ballad "True" (a song that's suddenly a favorite of car ads, having popped up in that Chevy ad last year as well). Anyway, it's nice to see Kuntz finding an outlet for his more peculiar instincts—even if he has to go to Europe to do so. Credits below.

Client: Citroën DS3 Cabrio
Head of Marketing Worldwide: Jean Marc Savigne

Spot: "Baby"

Agency: H Paris 

Worldwide Creative Director: Gilbert Scher 

Creative Directors: Marco Venturelli, Luca Cinquepalmi 

Art Director: Luca Cinquepalmi 

Copywriter: Marco Venturelli 

Head of TV: Chritopher Thierry 

Agency Producer: Sarah Bouadjera 

Account Director: Hugues Reboul 

Production Company: MJZ 

Production Company: Smile Unlimited 

Director: Tom Kuntz 

Director of Photography: Chris Soos 

Editing: MacKenzie Cutler, New York

Postproduction: Eight VFX, Los Angeles 

Sound Design: Kouz Production, Paris

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