Streaming Service Crackle Will Rebrand As Sony Crackle This Spring

Sony's free, ad-supported streaming service Crackle will rebrand as Sony Crackle this spring, the outlet announced at the Television Critics Association's winter press tour. The new name will allow Crackle--make that Sony Crackle-- "to lean into the power of what Sony stands for," Eric Berger, GM for Crackle and evp and chief digital officer for...